Adweek
MAY 23, 2024
Netflix will stop using Microsoft's adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server which it aims to roll out globally by 2025. Brands who want to buy ads from Netflix directly will have to use Netflix's tech, the.
AdExchanger
MAY 23, 2024
To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham's Laura Martin. The post Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MAY 23, 2024
The sports media company Minute Media, owner of The Players Tribune, FanNation and 90min, is making several changes to its portfolio designed to streamline its assets and rebuild the Sports Illustrated brand, after acquiring its licensing rights in March. On Thursday, Minute Media announced it is rebranding FanNation to On SI. It has also folded.
Martech
MAY 23, 2024
Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 23, 2024
The question, "Where are you really from?" is often fraught, especially for the more than 100 million displaced people around the world. A film from Nike about its support of the International Olympic Committee Refugee Olympic Team at the Paris 2024 Summer Olympic Games argues that athletic feats are a more significant defining factor than.
AdExchanger
MAY 23, 2024
If you’re a brand that wants to in-house its programmatic media buying, the best thing you can do is to make friends with the IT guys. Because without buy-in and support from the internal tech team – whose job it’ll be to handle most of the technical development of any mar tech or data warehouse deployment […] The post Ally Financial On Why Marketing And IT Need To Be BFFs appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 23, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Sorry, Not Sorry! appeared first on AdExchanger.
Adweek
MAY 23, 2024
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has upgraded its lower funnel ad products and is venturing into political advertising, Snapchat revealed this week. As part of its changes, Snapchat has redesigned.
Martech
MAY 23, 2024
This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. WPP uses Amazon Bedrock, an AWS managed service, for the Claude integration.
Adweek
MAY 23, 2024
Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won a D&AD Black Pencil for its mixed reality headset operating system--one of the highest accolades in the creative industries. The tech giant took home the prestigious prize at the D&AD Awards in London on Wednesday.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Ad Monsters
MAY 23, 2024
Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. Ed Leahy, Head of Sales, PCH Media explores how leveraging first-party data, engaging in data collaboration, and prioritizing consumer privacy can position agencies for success. After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans.
Adweek
MAY 23, 2024
Remember this simple concept when discussing creative ideas with a client: Do not make Jaws without the shark. This was insight from on-fire agency Mischief regarding how to get a great idea across the finish line. No matter what, hold on to the core idea you agreed to with the client and guard it with.
Seth Godin
MAY 23, 2024
Arguments about taste are more common than ever before. The long tail makes it easy to find what you like, and to talk about what you don’t. There’s no accounting for taste, and that’s a good thing. Because taste is useful. Flopping the toilet paper under or over the roll, Beatles vs. Stones, Chevy vs. Ford… the interactions and tribal identity that result from these discussions satisfies our need to be seen, to have agency and to be part of something.
Adweek
MAY 23, 2024
As sports marketing spreads across platforms and fandoms, it's become increasingly important for broadcasters, sponsors, leagues and teams to know their fans. Manny Puentes, GM of advertising at sports data and analytics firm Genius Sports, has been in advertising for 26 years and has watched sports fans' online experience evolve. From fans reading whatever publishers.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MAY 23, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […] The post Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back appeared first on AdExchanger.
Adweek
MAY 23, 2024
We've grown accustomed to accepting wildly overdesigned and unnecessary packaging because brands want their products to stand out on the shelf--and, perhaps inspired by politics, because the one who shouts the loudest gets the most attention. In reality, consumers have shifted their decision-making criteria about product purchases to include more than efficacy and cost.
Exchange Wire
MAY 23, 2024
Audigent Founder and CEO Drew Stein takes a look at why big tech’s sudden privacy-first attitude is not in the interests of consumers - it’s about forcing advertisers and publishers to play ball The internet is changing in 2024. Although the [.] The post Ad Tech Is Not Big Tech appeared first on ExchangeWire.com.
Adweek
MAY 23, 2024
In this episode of The Speed of Culture podcast, host Matt Britton welcomes Jill Cress, chief marketing and experience officer at H&R Block, to discuss the tax preparer's strategic pivot toward digital and mobile experiences, the impact of AI on consumer financial interactions, and insights into career longevity in the rapidly evolving tech landscape.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MAY 23, 2024
While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, RampID and Yahoo’s ConnectID. The post Alternative IDs Hold Promise, But Lack Scale appeared first on AdExchanger.
Adweek
MAY 23, 2024
Every year, the major television networks and streaming services come together for the TV Upfront season, presenting to advertisers with the hopes of securing their ad budgets for the upcoming season's schedule. There are CEOs, A-listers, and the hope that their offerings are worthy of brands' time and media investment. But it's become more than.
Digiday
MAY 23, 2024
At least two digital media companies are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement. This comes at a time when walled gardens like Facebook and X are becoming less reliable for driving readers to publishers’ sites. The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time.
Adweek
MAY 23, 2024
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has upgraded its lower funnel ad products and is venturing into political advertising, Snapchat revealed this week. As part of its changes, Snapchat has redesigned.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Basis
MAY 23, 2024
If you ever find yourself questioning the power of a well-defined brand identity, just look at companies like Coca-Cola and Nike. These giants are known not only for their products but also for the emotions and stories associated with their unique brand identities: Coca-Cola is not simply a beverage but also a symbol of joy and unity; Nike’s ubiquitous “Just Do It” slogan is a celebration of determination and resilience.
Exchange Wire
MAY 23, 2024
Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 23rd, 2024) a new strategic partnership with Linqia, the premier influencer marketing partner for the world’s leading brands, [.] The post Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands appeared first on ExchangeWire.com.
Digiday
MAY 23, 2024
While TikTok’s uncertainty in the U.S. continues, its platform competitors are already making moves to steal its ad dollars. That is, Snapchat, Meta, Pinterest and Google are pitching to be part of advertisers’ TikTok contingency planning. And why wouldn’t they? They are all competing for the same growing pot of digital ad dollars after all. Some are blatantly making the case; others are just using implied messaging.
More About Advertising
MAY 23, 2024
Mel Arrow is CSO McCann London Top Tips for Cannes No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising … The post Mel Arrow of McCann London: my Top Tips for Cannes first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
MAY 23, 2024
As Google expands its new “AI Overview” feature, publishers are wondering to what degree AI-generated search results will negatively impact referral traffic. And while it’s too soon to tell the extent of the damage, some companies are hoping for more transparency from the search giant. Following AI Overview’s rollout last week, some think the impact could be even worse than feared.
Exchange Wire
MAY 23, 2024
On today’s news digest: Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s Ad Revenue to Close In On Meta Soon, Google plans to start testing Search and Shopping ads in its new feature [.] The post Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s Ad Revenue to Close In On Meta appeared first on ExchangeWire.com.
Digiday
MAY 23, 2024
Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. eBay launched a pincer movement aimed at British sellers last month, cutting fees for selling clothes on the platform to zero in a bid to out-compete rivals such as Vinted and Depop, while appealing to vendors with a new brand campaign.
VideoWeek
MAY 23, 2024
One of the major innovations of connected TV from a commercial perspective has been the ability to interact with ads, and yet the proportion of viewers actually make purchases via their remote control remains relatively limited. In January, a study by LG Ad Solutions found that 29 percent of purchases made after seeing an ad were completed directly on the TV screen – compared with 56 percent made on a mobile phone.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
320 
Let's personalize your content