Sat.Jun 01, 2024 - Fri.Jun 07, 2024

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Gizmodo Acquired by French Media Firm Keleops

Adweek

Technology publisher Gizmodo was acquired Tuesday by French media company Keleops, according to its founder and CEO Jean-Guillaume Kleis. Financial terms of the transaction were not disclosed. The entire Gizmodo staff will receive offer letters to stay with the company, and Keleops plans to expand the team in the near future. "Gizmodo is one of.

Media 351
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6 Ways to Market Your Handmade Products

Ad Rants

Does your business sell handmade products? If so, you need to know how to market them effectively. Personalization and attention to detail are key differentiators when comparing handmade products and mass-produced machine-made products. However, you must effectively reach out to your key demographic, communicate what makes your products special, and get people to buy your products.

Marketing 212
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Trending Sources

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Real-Time Sentiment Analysis for Dynamic Ad Copy

The Ad Tech Blog

Key Points Real-time sentiment analysis can provide opportunities for companies to react quickly to customer sentiment. It is useful for companies interested in getting instant customer feedback on their products and services. Deploying a real-time approach to sentiment can be useful in various use cases, including customer service and marketing. A granular understanding of sentiment helps identify specific entities in the text, such as a company, product, or brand.

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Gone in 30 seconds: Marketing in an increasingly distracted world

Martech

In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.

Marketing 135
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Dentsu Creative Eyes Global Growth With the Elevation of Abbey Klaassen and Phil Gaughran

Adweek

Dentsu Creative's U.S. CEO Abbey Klaassen and Phil Gaughran, who leads global business strategy for Dentsu Creative and Dentsu Americas, are expanding their roles in the interest of creating a cohesive global brand. They aim to grow Dentsu Creative's international creative products and offerings and attract more business, amid a recent winning streak that includes.

Agency 288
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Getting Practical – But Not Personal – With Differential Privacy

AdExchanger

Being able to share information about a group of people without compromising any individual person’s privacy kinda sounds like a form of wizardry. But it’s not. It’s just math. I say “just” not to downplay how technical the process is, but rather to highlight that privacy-enhancing technologies (PETs) – like differential privacy, as described above […] The post Getting Practical – But Not Personal – With Differential Privacy appeared first on AdExchanger.

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The marketer’s guide to state data privacy laws

Martech

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

GDPR 120
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UN Secretary-General Tells Agencies to Drop Fossil Fuel Clients

Adweek

United Nations Secretary-General Antonio Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients and calling for a ban on fossil fuel advertising. In a speech at the American Museum of Natural History for World Environment Day, Guterres used characteristically visceral language to drive home the need for immediate action.

Agency 300
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Ad Chatter Season 5, Episode 2: RAPP’s Troy Hitch Talks Leadership, AI, and Musicals

AdPulp

A theater major from Kentucky isn’t necessarily the most likely candidate to become a CCO of a major agency, but Troy Hitch, Global Chief Creative Officer of RAPP, is the product of a number of adventurous experiences. In this 35-minute Ad Chatter, Troy talks with host Dan Goldgeier about: • The “Ego Epiphany” that good […] The post Ad Chatter Season 5, Episode 2: RAPP’s Troy Hitch Talks Leadership, AI, and Musicals appeared first on Adpulp.

Agency 117
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AI and Machine Learning in Ensuring Compliance with Data Transfer Regulations

The Ad Tech Blog

Overview of AI and Machine Learning in Compliance Key Points AI can automate data rights management and surface potential regulatory risks. Data mapping is crucial for regulatory compliance. AI can streamline and automate Privacy Impact Assessments (PIAs) and Data Protection Impact Assessments (DPIAs). AI-powered tools can generate customized compliance reports, reducing manual effort.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

Marketing 119
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Cannes Lions Reveals Titanium Shortlist, Including CeraVe and DoorDash Super Bowl Campaigns

Adweek

Cannes Lions has revealed the shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry. 20 pieces of work out of 200 entries made the category's shortlist. The Titanium Lions is a coveted prize at the festival because it recognizes provocative and boundary-pushing work that progresses the industry.

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What does the world owe us?

Seth Godin

This question is a trap. It’s based on scarcity and entitlement, and most of all, the world isn’t listening. When more and more people focus on this question, it simply pushes us apart. On the other hand, “what do I owe the world?” opens the door for endless opportunity. When lots of people ask this question, the contributions add up, the connections are solidified and better is possible.

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Real-time AI Monitoring for Ad Fraud Detection

The Ad Tech Blog

Understanding Real-time AI Monitoring for Ad Fraud Key Points Real-time AI monitoring utilizes advanced algorithms to detect and prevent ad fraud as it happens, enhancing the security and efficiency of digital advertising campaigns. By analyzing data patterns and user behavior in real time, AI systems can identify irregularities that may indicate fraudulent activities, such as bot interactions or spoofed locations.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Marketers, it’s time to walk the walk on responsible media

Martech

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

Media 116
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Disillusioned DTC Brands Reject Walled Garden Measurement

Adweek

Direct-to-consumer brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying on third-party measurement firms and their own data to measure effectiveness, according to four sources. Over the past decade, walled gardens helped launch thousands of startups by letting them buy cheap ads to reach new audiences.

Audience 304
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Marketecture Buys AdTechGod (No, Really)

AdExchanger

Only in advertising is God himself up for sale. On Wednesday, the ad tech information resource business Marketecture announced it had acquired AdTechGod, an anonymous ad tech Twitter poster turned one-man content studio, and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom, founder and CEO of the advertising and technology career […] The post Marketecture Buys AdTechGod (No, Really) appeared first on AdExchanger.

Ad Tech 113
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Real-Time Anomaly Detection in User Behavior

The Ad Tech Blog

Real-Time Anomaly Detection in User Behavior Key Points Real-time anomaly detection identifies rare occurrences that deviate from normal behavior. Modular platforms like Pinterest’s Warden allow for easy adjustments and integration of new algorithms. Detecting model drift and spam are primary use cases for real-time anomaly detection. Algorithms like Population Stability Index (PSI) and Kullback-Leibler Divergence are used to detect model drift.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Google launches marketer resource center and AI recommendation tool

Martech

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.

CPM 114
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EP+Co Appoints Kat Shafer as President to Succeed Allen Bosworth

Adweek

Being able to retire on your terms is a luxury in this business, but Allen Bosworth, co-founder and president of EP+Co, is managing to do so after over 40 years. "It is an opportunity for me to go do some things that I love," Bosworth told ADWEEK, adding that he will be retiring from the.

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Prisma Media Solutions Experience of the Unique Identifier Solution: First-id

Exchange Wire

Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID, and First-id, in order to [.] The post Prisma Media Solutions Experience of the Unique Identifier Solution: First-id appeared first on ExchangeWire.com.

Media 111
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AI-Driven Personalization Engines in Ad Design

The Ad Tech Blog

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement. Integration of AI in ad design helps in real-time decision-making, allowing for dynamic ad adjustments based on user interactions.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How to transform martech and multichannel marketing for the AI era

Martech

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu

MarTech 114
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Longtime PepsiCo Marketer Todd Kaplan Exits

Adweek

Pepsi chief marketing officer Todd Kaplan is stepping down after 17 years with the business. The marketer confirmed that he was leaving to "pursue an opportunity outside of the company" in a LinkedIn post. "This was not an easy decision for me because PepsiCo has been like a family to me for almost two decades,".

Marketing 293
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Sponsored Brand Ads: Amazon Advertising (2024 Update)

Ad Badger

Sponsored Brand Ads, formerly known as Headline Search Ads, are a powerful part of your Amazon PPC toolkit. They grab. Read More Sponsored Brand Ads: Amazon Advertising (2024 Update) The post Sponsored Brand Ads: Amazon Advertising (2024 Update) appeared first on Ad Badger.

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Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

AdExchanger

Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video. The post Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming appeared first on AdExchanger.

Ad Tech 109
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Demand gen vs. lead gen: Have we reached a final verdict?

Martech

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. They’ve now spent decades gating content assets, conducting webinars and following up with those leads to drum up business.

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JanSport Ads Mine Gen Z’s Everyday Lives for Comedy Gold

Adweek

Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life--functional, ubiquitous and essential. But what brand today wants to be on the receiving end of the sick burn, "ya basic," even if it's true? JanSport, a legacy company in a jam-packed commodity category, has decided to lean.

Fashion 283
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Google introduces advanced AI advertising tools at Marketing Live

Marketing Tech News

Google’s new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live. The annual event was in full swing in New York, where the search giant unveiled numerous innovations. These game-changing advancements provide marketers with new ways to interact with consumers and enhance their advertising campaigns.

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Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting

AdExchanger

A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round. The post Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting appeared first on AdExchanger.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.