Adweek
MAY 9, 2024
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated.
AdExchanger
MAY 19, 2024
The long tail is fighting for its life. Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet. Google has once again delayed Chrome’s third-party cookie […] The post Don’t Be Distracted By Cookie Drama.
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Martech
MAY 29, 2024
For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.
Seth Godin
MAY 8, 2024
Every since there has been high school, there has been the instinct to read the Cliffs Notes. The internet took this idea, added a gratuitous semicolon and perfected Too Long; Didn’t Read. This is the mistakenly proud assertion that we are far too busy and too important to read the whole thing, we skimmed a summary instead. At first glance, it seems as though AI is good at this.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Chief Martech
MAY 7, 2024
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.
OpenX
MAY 8, 2024
What book has had the biggest impact on you? There are countless books that have had a huge impact on me, so it’s challenging to choose just one. But I am currently re-reading Thinking, Fast and Slow by Daniel Kahneman. Even for my second read, it’s so fascinating to dive into the intricacies of the mind! It’s giving me a moment to pause and recognize how I make decisions and how I may be influenced by cognitive biases – and learn to recognize the same in others.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 21, 2024
Like any addiction, buying cheap impressions on made-for-arbitrage (MFA) content is a vicious cycle that feeds itself. If our industry doesn’t stop the cycle at the source, it will continue indefinitely. The need for a solution is growing as junk publishers tarnish the reputation of the open internet. We’ve even reached the point where The […] The post We All Have A Role To Play In Ending MFA appeared first on AdExchanger.
Martech
MAY 24, 2024
I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over. The other day, I was cruising down the highway at traffic speed (at least 20 MPH over the posted limit), and I got pulled over.
Seth Godin
MAY 15, 2024
When we do something nice for someone, a ‘thank you’ and a smile is nice to receive. And, in many parts of human culture, it’s a bit expected. But when something goes wrong, if we drop a plate or miss a turn or make someone late, it’s particularly delightful and memorable if we are greeted warmly instead of stomped on. The moments when it’s the most difficult to be kind are the moments where it matters the most.
TechCrunch Ads
MAY 15, 2024
The announcement signifies a significant shake-up in the streaming giant's advertising approach. © 2024 TechCrunch. All rights reserved. For personal use only.
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More About Advertising
MAY 22, 2024
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open using Amazon Bedrock, Elevating Capabilities for its 114,000 Marketers “New York & London – WPP today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (“AI”) model … The post Claude 3 debuts for WPP first appeared on More About Advertising.
Adweek
MAY 15, 2024
Google's AI-powered search tool, formerly Search Generative Experience (SGE), is now available widely in the U.S., with a global rollout following soon, Google boss Sundar Pichai said at Google's I/O conference held in Mountain View, California, yesterday. That's not great news for publishers, who have seen a substantial decline of up to 60% in organic.
AdExchanger
MAY 28, 2024
As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch attribution (MTA) and media mix modeling (MMM) in favor of bigger-picture analysis of marketing performance and a multi-methodology approach. Relying solely on MTA and MMM is not enough. There’s also a third method: incrementality.
Martech
MAY 16, 2024
Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
MAY 27, 2024
Where’s your permit? Who said you could try to solve this problem? I don’t get it … That’s too original. It’s not original enough. You missed a comma. That’s not funny. That’s been done before. That’s never been done before. It’s not your best work. None of us are authorized to solve interesting problems.
Ad Monsters
MAY 17, 2024
Scott Messer of Messer Media analyzes the latest SEO challenges for publishers amidst Google’s shifting algorithms and priorities, offering insights and strategies for adapting to the new digital landscape. Is Google Search broken? Definitely not, and that’s the wrong question to ask. Two weeks ago, a beleaguered product review site, HouseFresh, dropped an update about their battle, and frustration with Google Search and the state of SEO competition overall.
More About Advertising
MAY 13, 2024
Uncommon Creative Studio is good at grabbing headlines, in some cases it’s pretty good at rewriting what you can do with a medium too. For years the driving force of Out of Home advertising has been digital (much like most other media) with 3D installations leading the way. Old paper-and-paste (although it probably isn’t nowadays) … The post Uncommon delivers uncommonly clever Out of Home mould-breaker for The Ordinary first appeared on More About Advertising.
Adweek
MAY 30, 2024
The Chicago Red Stars see both the history and future of women's sports in their temporary home at Wrigley Field. The National Women's Soccer League (NWSL) makes its debut at the home of Major League Baseball's Chicago Cubs on June 8, when the Red Stars match up against Bay FC. It's the first professional women's.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MAY 28, 2024
The data management platform category – and the world around it – has changed a lot since 2006 when Andy Monfried, this week’s AdExchanger Talks guest, founded Lotame. The company, which turned 18 this year, came of age in an ecosystem replete with cookies and devoid of regulation. In early 2020, when Google first announced its […] The post Lotame’s CEO Andy Monfried On The Company’s Next Phase appeared first on AdExchanger.
Martech
MAY 16, 2024
It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.
Seth Godin
MAY 30, 2024
There’s often doubt. Giving someone the benefit of that doubt enables us to move forward, and that requires us to realize that our doubt might be unfounded. Systems that assume goodwill create possibility, connection and utility far easier than those that don’t. Being invited to find a place in those systems is a privilege worth earning.
Ad Monsters
MAY 16, 2024
A new study unveils Gas Station TV’s (GSTV) dominance in capturing viewer attention, outshining digital, CTV, and linear TV platforms, reinforcing its value to advertisers. As the digital media industry looks forward to a cookieless world, attention metrics are becoming paramount for publishers and advertisers. While ensuring ad viewability is crucial, some argue it doesn’t necessarily translate to actual engagement.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 31, 2024
Mother’s latest work for Ikea is a campaign with a difference. Its mission is to encourage applications from a new generation of employees by inviting them to get some experience working in a virtual Ikea store on Roblox. Ten winning candidates (aged 18+) will be paid £13.50 an hour on a “fully remote and flexible” … The post Ikea pays recruits to serve virtual meatballs in Mother’s new campaign first appeared on More About Advertising.
Adweek
MAY 13, 2024
Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad promoted lactation cookies in a provocative campaign by cookbook author Molly Baz in partnership with breastfeeding startup Swehl. Baz, known for her culinary creativity, ventured into the partnership to.
AdExchanger
MAY 15, 2024
From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors. The post Netflix Is Launching Its Own Ad Tech appeared first on AdExchanger.
Martech
MAY 31, 2024
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
MAY 26, 2024
Two of the building blocks of a resilient society. And the opposite of the lazy shortcut. The meanings of both clauses change over time… Play fair: Everyone gets an opportunity to participate, from the very beginning Leave your campsite cleaner than you found it Take responsibility for the effects and side effects of your work Don’t seek monopoly power The long-term is the point Show your work and bring transparency to the market Don’t be a jerk Give others the benefit of the d
illumin
MAY 31, 2024
PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads.
Ad Monsters
MAY 29, 2024
As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can redefine engagement and monetization.
Adweek
MAY 29, 2024
The lifestyle and beauty publisher Coveteur is shuttering, according to two people present on the Wednesday Zoom call where this was announced. As part of the closure, the company is eliminating roughly 17 roles--a dozen editorial and five staff. Six members of the editorial team will stay on until June 15, while the rest of.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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