Martech
JUNE 18, 2025
Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating everything — but speed alone isn’t a strategy. In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. The broader AI industry?
Adweek
JUNE 17, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts From Apple to Nike: How Arturo Nuñez Builds Powerhouse Brands Helping companies craft emotionally resonant, culturally authentic experiences. By Matt Britton --> In a world where attention is fleeting and culture moves at hyperspeed, brands must do more than advertise—they must emotionally resonate.
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Playwire
JUNE 18, 2025
Key Points Engagement Quality Score (EQS) measures meaningful interactions (like questions or product mentions) and predicts up to 3x higher conversion rates when above 10%. Cost Per Engaged Viewer (CPEV) shows campaign efficiency; under $20 typically signals a profitable campaign. Conversion Attribution Rate (CAR) tracks direct purchases from influencer content—1.5%+ is considered strong performance.
Monetize More
JUNE 17, 2025
For decades, programmatic advertising has been built on a flawed premise: tracking people, rather than their motivations. Cookies, device IDs, and invasive profiling tools promised precision but delivered privacy scandals, wasted spend, and increasingly obsolete tactics. The alternative? Intent-based advertising , where AI deciphers why a user engages with content, without stalking their personal data.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JUNE 19, 2025
Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business outcomes or provide actionable insights. Let’s take a closer look at seven common vanity metrics, why they’re considered weak and what you can use to replace them.
Adweek
JUNE 18, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions NBCU Advertising Adds Walmart Data to Its Live Sports Playbook Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports NBCU and Walmart team up. NBCU, Walmart, ADWEEK Illustration By Bill Bradley --> Walmart is going to play a crucial role in NBCUniversal’s game plan for live sports.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Basis
JUNE 20, 2025
In 2025, advertisers face mounting challenges. From economic volatility , to increasing job complexity , to a rapidly evolving tech environment , teams are under pressure to adapt in a variety of ways. At the same time, consumers’ digital habits are shifting as quickly as the digital media space is evolving, making it difficult to keep campaigns aligned with where, when, and how people engage online.
Martech
JUNE 18, 2025
Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). MarTech’s State of Your Stack Survey. Gartner’s CEO and Senior Business Executive Survey. Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.
Adweek
JUNE 17, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig Exec also says the platform will defend creators as AI becomes more prominent Kathryn Lundstrom By Kathryn Lundstrom --> YouTube has big streamers on the defense. During a panel discussion at ADWEEK House in Cannes, Ankler Media founder Janice Min asked YouTube CEO Neal Mohan to respond to recent comments made by Netflix CEO Te
Single Grain
JUNE 17, 2025
While most advertisers struggle with bloated ad files that kill user experience, smart marketers are turning to dynamic SVG ads to slash load times while boosting engagement. These vector-based powerhouses combine the scalability of SVGs with real-time personalization, creating ads that adapt instantly to user data without sacrificing performance. But what are dynamic SVG ads, and why are they more efficient and increase visibility?
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Ad Monsters
JUNE 19, 2025
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best. At Cannes Lions 2025 , AdMonsters sat down with Dan Reynolds , SVP of Global Content, Media, and Partnerships at Hilton. We talked about how Hilton is leaning into storytelling, cultural moments, and partnering with creators to tell stories that resonate with consumers.
Martech
JUNE 20, 2025
This article was co-authored by Rachel Smith , a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Brand marketing is under the microscope. As CFOs demand harder evidence of impact, marketers must prove how brand investments drive real business results — or risk losing the budget to performance.
Adweek
JUNE 20, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Publicis Conseil Wins Cannes Lions Agency of the Year 2025 The French agency took home 18 Lions across campaigns for AXA, Renault, Orange, and more Publicis Conseil is widely regarded as the leading French agency. Publicis Conseil By Audrey Kemp --> Publicis Conseil has been named Agency of the Year at the 2025 Cannes Lions International Festival of Creativity, marking the second consecutive ye
illumin
JUNE 18, 2025
Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. Here’s your quick, handy guide to adding audio to your marketing mix. (UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
VideoWeek
JUNE 19, 2025
Broadcasters have long been “the trusted stewards of premium content”, writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs migrate to CTV and social video services, opening that premium video inventory to a broader spectrum of advertisers is essential. In this article, Goel makes the case for bringing in advertisers who have never bought traditional TV, and embracing the tech that keeps them in control while affording advertisers full transparency.
Ad Monsters
JUNE 17, 2025
If your idea of updating your rate card is just tweaking last quarter’s numbers, you could be overlooking major opportunities—or worse, making costly mistakes. James Deaker, aka “The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.
Adweek
JUNE 20, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions DDB Worldwide Crowned Cannes Lions Network of the Year for 2025 Win follows four Grand Prix and two Regional Network awards for the group This is the second time DDB has secured the title, with its first win occurring in 2023 DDB Worldwide By Rebecca Stewart --> Omnicom’s DDB Worldwide has been named Cannes Lions Network of the Year, 2025.
Playwire
JUNE 19, 2025
Key Points Twitch Demands a Unique, Authentic Approach Success on Twitch means blending into conversations, not interrupting them—making authenticity and community alignment critical for effective influencer advertising. Why Twitch Influencers Work Twitch streamers have deep, real-time relationships with their audiences. Their long-form, interactive content allows for flexible, trust-driven brand integrations that outperform more polished but passive platforms.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
JUNE 20, 2025
Marketing technology (Martech) has become indispensable to modern corporate operations. Despite its importance, Martech is generally the first to be sacrificed when companies confront budgetary limitations. The fundamental reason for this is that many executives, particularly CFOs and board members, see Martech as a cost center—an essential but costly instrument that does not immediately contribute to actual revenue production.
Basis
JUNE 16, 2025
Amidst mounting trade disputes , shifting tariff policies , and a consumer base that’s worried about the future and pulling back on spending, marketing budgets are projected to remain flat this year. And as those budgets come under increased scrutiny, marketing leaders will once again come face to face with that age old conundrum: How to allocate spending between brand awareness and performance.
Adweek
JUNE 15, 2025
Havas launched its "Beyond the Brief" campaign at Cannes Lions to champion neurodivergent creativity and push for systemic change across the ad industry.
PubMatic
JUNE 17, 2025
As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. It’s rapidly becoming a performance driver. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
JUNE 19, 2025
The Aceex team announced the launch of a new editorial series on its blog offering exclusive event reports, data-driven analysis, and expert perspectives from conferences shaping the digital advertising industry. The debut post focuses on CPDP 2025 in Brussels, a [.] The post Aceex Launches New Blog Series Featuring Ad Tech Privacy Insights from CPDP 2025 appeared first on ExchangeWire.com.
Martech
JUNE 17, 2025
I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. The challenge comes when I send the copy to a developer. Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall.
Adweek
JUNE 17, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms YouTube Launches Open Call to Connect Brands With Creators Creators can now respond to a brands call for sponsored videos The tool taps into the 3 million creators in the YouTube Partner Program. JOSH EDELSON/AFP via Getty Images By Elena Cavender --> YouTube announced an easier way to connect brands with creators, called Open Call, on Tuesday at the Cannes Lions festival.
illumin
JUNE 15, 2025
Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. Here’s how to spot the difference and the applications of both. (UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Playwire
JUNE 19, 2025
Key Points Engagement Quality Score (EQS) measures meaningful interactions (like questions or product mentions) and predicts up to 3x higher conversion rates when above 10%. Cost Per Engaged Viewer (CPEV) shows campaign efficiency; under $20 typically signals a profitable campaign. Conversion Attribution Rate (CAR) tracks direct purchases from influencer content—1.5%+ is considered strong performance.
Martech
JUNE 17, 2025
You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your content strategy. With attention spans shrinking, it seems like a logical shift. But do videos perform better than traditional posts? Two decades ago, I started blogging. Back then, keeping a post under 2,000 words felt like a constraint.
Adweek
JUNE 17, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Telstra’s Cinematic Spot Wins Cannes Lions Film Craft Grand Prix Telstra took top honors in Film Craft, while AMPAS and Idomed earned Grand Prix wins for digital accessibility and striking visual design By Audrey Kemp --> Australian telecom brand Telstra took home the Grand Prix in Film Craft for its emotional and visually stunning ad, “Better on a Better Network.
VideoWeek
JUNE 16, 2025
UK broadcasters ITV, Sky, and Channel 4 have today announced plans to launch a joint self-serve advertising marketplace, in a move designed to draw a wider range of advertisers — particularly small and medium-sized businesses — into TV advertising. The three broadcasters say the tool will let SMEs access and purchase addressable inventory to run a single campaign across the three broadcaster sales houses, with biddable pricing alongside other tools.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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