Adweek
MAY 24, 2024
The world's most popular search engine is getting the facts wrong. Google's decision to make its AI-generated search results, AI Overview, the default experience in the U.S. was met with swift criticism after people's search queries have been plagued with errors, concerning advice and misinformation. In one example, when searching "what is in Google's AI.
AdExchanger
MAY 19, 2024
The long tail is fighting for its life. Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet. Google has once again delayed Chrome’s third-party cookie […] The post Don’t Be Distracted By Cookie Drama.
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Martech
MAY 24, 2024
I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over. The other day, I was cruising down the highway at traffic speed (at least 20 MPH over the posted limit), and I got pulled over.
More About Advertising
MAY 22, 2024
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open using Amazon Bedrock, Elevating Capabilities for its 114,000 Marketers “New York & London – WPP today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (“AI”) model … The post Claude 3 debuts for WPP first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 23, 2024
Netflix will stop using Microsoft's adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server which it aims to roll out globally by 2025. Brands who want to buy ads from Netflix directly will have to use Netflix's tech, the.
AdExchanger
MAY 21, 2024
Like any addiction, buying cheap impressions on made-for-arbitrage (MFA) content is a vicious cycle that feeds itself. If our industry doesn’t stop the cycle at the source, it will continue indefinitely. The need for a solution is growing as junk publishers tarnish the reputation of the open internet. We’ve even reached the point where The […] The post We All Have A Role To Play In Ending MFA appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MAY 21, 2024
We have a returning guest! Host Dan Goldgeier chats with Steve Harrison about his new book, co-written with Dave Dye, “The Howard Gossage Show – and what it can teach you about advertising, fun, fame, and manipulating the media.” In this 29-minute podcast, Dan and Steve chat about: • What made Howard Gossage’s work so […] The post Ad Chatter Season 5, Episode 1: Steve Harrison Talks About Ad Legend Howard Gossage appeared first on Adpulp.
Adweek
MAY 20, 2024
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed questions. While it's clear that traditional SEO methods will not work with AI-powered search (Max Gomez Montejo, CMO of digital marketing firm Next Net Media, anticipates organic.
AdExchanger
MAY 20, 2024
SSP, meet PET. Supply-side platform TrustX has been spun out of publisher trade group Digital Content Next (DCN) and is now housed within a newly formed company called Symitri, which is developing privacy-enhancing technologies for programmatic advertising. As part of the deal, which was announced on Monday, Symitri is getting $5 million in funding from […] The post TrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company appeared first on AdExchanger.
More About Advertising
MAY 24, 2024
Black Pencils are for work that is “truly ground breaking” and some years D&AD has awarded none at all. This year, there were four: Marcel’s “WoMen’s Football” for Orange; McCann Poland’s “Where to Settle” for Mastercard; Apple’s VisionOS design; and Japan Railways’ “My Japan Railway” by Dentsu Tokyo. UK agencies missed out on the Black … The post D&AD hands out four Black Pencils at 2024 awards, none to UK first appeared on More About Advertising.
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Martech
MAY 23, 2024
Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier.
Adweek
MAY 23, 2024
The sports media company Minute Media, owner of The Players Tribune, FanNation and 90min, is making several changes to its portfolio designed to streamline its assets and rebuild the Sports Illustrated brand, after acquiring its licensing rights in March. On Thursday, Minute Media announced it is rebranding FanNation to On SI. It has also folded.
AdExchanger
MAY 21, 2024
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic IO’s first-ever Retail Media Summit on Monday. “The hazard is that ROAS can flatten your strategy and turn […] The post Why Marketers Shouldn’t Obsess Over Retail Media ROAS Claims appeared first on AdExchanger.
Exchange Wire
MAY 22, 2024
Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [.] The post Captify Launches Search-a-Like Audience Technology appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MAY 21, 2024
Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.
Adweek
MAY 20, 2024
In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span. After nearly two decades spent living in wildly expensive cities and focusing on my education and career, a global pandemic ushered in the rise of remote work and allowed me to move out of.
AdExchanger
MAY 20, 2024
Telemundo wants to score bigger ad budgets by proving it can target ads to a multicultural audience in ways that drive real results. It's also trying to reach more Gen Z by investing more in streaming distribution. The post Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers appeared first on AdExchanger.
Exchange Wire
MAY 22, 2024
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (May 22nd, 2024) announced the promotion of Gil Sommer to VP, global product. In this new capacity, Sommer will be responsible for product management, design, and marketplace quality [.] The post Gil Sommer to Lead Product Functions at OpenX appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
MAY 24, 2024
IAB Tech Lab’s Senior Director, Privacy & Data Rowena Lam has worn many hats throughout her time in ad tech. Now she’s at the forefront of helping industry professionals understand the many recent changes in privacy laws and what to expect in a cookieless world. Rowena Lam’s journey in ad tech has not followed a direct path. She began her career in digital marketing and eventually found herself in the world of privacy.
Adweek
MAY 24, 2024
Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup. The "You Can Already Taste It" campaign, created by agency Rethink, encourages consumers to imagine the new condiment's flavor and share their reviews without actually.
AdExchanger
MAY 19, 2024
The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend. It involves matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs). To be clear, deal […] The post How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain appeared first on AdExchanger.
More About Advertising
MAY 21, 2024
Father’s Day cards can be pretty dispiriting. They show a world where dads are all about drinking, farting, sport, DIY and handing out money. These stereotypes are scrubbed out in a new campaign for CALM by Mother’s sister agency The Or, which enlisted more than 30 artists to redesign generic Father’s Day cards and spread … The post CALM stamps out dad stereotypes in Father’s Day ads by The Or first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
MAY 21, 2024
As retail media emerges as the fastest-growing segment in advertising, video is becoming a key driver in its meteoric rise. In 2018 a Brightcove and YouGov survey found that 76 percent of consumers have made a purchase after watching a video. As a result, tech companies have increasingly explored ways to connect video and shopping. One of the first movers in this space was CommentSold, a video commerce platform launched in 2017, enabling Shopify retailers to host shopping livestreams on social m
Adweek
MAY 22, 2024
Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer's Latinx roots. Created by agency MullenLowe, the commercials continue the brand's "La Vida Mas Fina" platform-Spanish for "the fine life"-which launched in 2020 with ads starring the famously chill Snoop Dogg. Now Pascal, the Emmy--and Golden Globe-nominated actor known for.
AdExchanger
MAY 23, 2024
To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham's Laura Martin. The post Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin appeared first on AdExchanger.
Martech
MAY 22, 2024
In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Co
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
MAY 24, 2024
“Just a little more,” might be a useful way to self motivate, until it isn’t. N + 1 pushes us to win every race, every argument, every bank balance competition. Sometimes this is simply a self challenge, not designed to hurt others, but the problem with never being satisfied is that the loser is also going to be you. “Enough” is often attainable and always useful.
Adweek
MAY 21, 2024
Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its "All the Taste, No Bitter Feelings" platform by reentering the Marvel Universe and resolving the bitterness between Deadpool and Wolverine. The brand released an ad ahead of the July 26 theatrical release of Marvel.
AdExchanger
MAY 22, 2024
Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped flood Montana with wealthy home buyers, for some reason. But Paramount hasn’t profited from sunglass sales or Montana real estate. “We create the culture, […] The post Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network appeared first on AdExchanger.
Martech
MAY 24, 2024
B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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