Sat.Jun 08, 2024 - Fri.Jun 14, 2024

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Oracle Is Shutting Down Its Ad Business  

Adweek

Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year. "In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal.

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How do fake email generators contribute to improving digital advertising security?

The Ad Tech Blog

Fake email generators contribute to improving digital advertising security by providing a layer of protection against fraudulent activities. They help in creating temporary email addresses that can be used to test and verify the security of digital advertising campaigns. This ensures that the actual user data remains secure and reduces the risk of data breaches.

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Oracle Quietly Exits the Advertising Business

VideoWeek

Tech giant Oracle made a low key announcement in its quarterly earnings call last night that it has decided to exit the advertising business. CEO Safra Catz said that the company decided to wind down its advertising business over the past three months, stating that revenues from the segment had fallen to around $300 million for its most recent financial year.

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Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem

AdExchanger

Advertisers that rely on ad tech vendors to protect them from buying ads on shoddy, offensive or deceptive news content are … in for some bad news. Researchers at Stanford University and Carnegie Mellon University recently set out to determine how often ads are served to sites that publish misleading stories, propaganda or conspiracy theories, […] The post Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More

Adweek

ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's cohort defied challenges to make exceptional work in their respective fields. Summing up the upheaval facing many creative professionals, Geneva Robertson-Dworet and Graham Wagner, creators of hit.

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Consumer Confidence Index and Digital Ad Spend Allocation

The Ad Tech Blog

Overview of Consumer Confidence Index and Digital Ad Spend Key Points Consumer confidence directly impacts digital ad spend allocation. Understanding consumer behavior helps in optimizing ad campaigns. Economic indicators can guide media planning strategies. Adapting to changes in consumer confidence can improve ROI. Data-driven insights are crucial for effective marketing.

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The New York Times And Instacart Integrate For Shoppable Recipes

AdExchanger

The New York Times and Instacart walk into a kitchen. … That’s not the start of a bad joke. It’s an actual partnership. On Tuesday, the two companies announced a deal to make New York Times Cooking recipes shoppable via Instacart, of course, and to embed its cooking videos within the Instacart app. The deal […] The post The New York Times And Instacart Integrate For Shoppable Recipes appeared first on AdExchanger.

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Exclusive: The Trade Desk Threatens to Demonetize Yahoo Video

Adweek

The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo's video after it alleged the publisher had been consistently misrepresenting the inventory as in-stream, a type of online video that typically fetches higher prices from buyers. "Yahoo has been misdeclaring video inventory as in-stream," according to an email seen by.

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Are there any reliable fake email generators for simulating email-based threats?

The Ad Tech Blog

Yes, there are reliable fake email generators for simulating email-based threats. These tools help cybersecurity professionals test their defenses against phishing attacks, malware distribution, and other email-based threats. They provide a controlled environment to evaluate the effectiveness of security measures and train employees to recognize and respond to suspicious emails.

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Oracle says goodbye to the adtech business

Martech

With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Roku Will Pass More Data In The Bidstream

AdExchanger

Roku unveils what it's calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand. The post Roku Will Pass More Data In The Bidstream appeared first on AdExchanger.

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Starbucks Launches Its Own Production House, Starbucks Studios

Adweek

Starbucks is launching its own production studio, Starbucks Studios. The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands.

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How can fake email generators help identify phishing attacks?

The Ad Tech Blog

Fake email generators can help identify phishing attacks by allowing cybersecurity teams to create and test various phishing scenarios. These tools enable the simulation of phishing emails, helping to train employees to recognize and avoid real threats. By analyzing the responses to these simulated attacks, organizations can identify vulnerabilities and improve their security protocols.

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Nothing Reveals Your Experience And Standards Like Collaboration …

Rob Campbell

My friend James sent me this pic a while back. To say I feel seen is an understatement. While I am a big believer in collaboration, the reality is it only works when you’re working with people who share the same level of experience, exposure and standards. Or put more specifically, share HIGH levels of experience, exposure and standards. That doesn’t mean they all have to come from the same discipline … or see the same outcome … but it does means they’re working up

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What Advertisers Miss In Their Quest To Reach Hispanic Audiences

AdExchanger

For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience. The post What Advertisers Miss In Their Quest To Reach Hispanic Audiences appeared first on AdExchanger.

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Creative 100: Influencers and Celebrities Who Are Blazing Trails

Adweek

The creators and celebrities honored here are influencing culture and using their platforms to challenge norms. Ayo Edebiri, Actor, writer, producer Notable trophies on the mantel: Ayo Edebiri skyrocketed to fame as chef Sydney Adamu in FX's critically acclaimed comedy-drama The Bear, picking up a Golden Globe Award, a Screen Actors Guild Award, Critics Choice.

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What are the best fake email generators for cybersecurity testing?

The Ad Tech Blog

For cybersecurity testing, the best fake email generators include Mailinator , Guerrilla Mail , Temp Mail , and EmailOnDeck. These tools provide temporary email addresses that can be used to test email security measures, phishing simulations, and other cybersecurity protocols without compromising real user data. How do fake email generators work? Fake email generators create temporary email addresses that can be used for a short period.

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Confessions from email jail

Martech

What’s on your email rap sheet? In my last MarTech column, “ Stop! Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective

AdExchanger

A couple of years ago, I listened to a speech that affected me deeply and triggered serious self-reflection on my role as a digital marketer. The presentation, “The Decade of Delusion,” based on the book Advertising For Skeptics by Bob Hoffman, painted a compelling and alarming picture of digital advertising as a corrupt, wasteful, secretive […] The post Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective appeared first on AdExchanger.

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Apple Finally Jumps Into the AI Race With OpenAI Deal

Adweek

Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The tech giant announced its partnership with OpenAI at its WWDC 2024 keynote on Monday. The long-awaited deal brings ChatGPT into Apple's offerings, including its Siri voice assistant and writing tools. Siri will ask for user.

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Cybersecurity Experts’ Favorite Fake Email Generator List

The Ad Tech Blog

Having access to a reliable fake email generator list is crucial for professionals aiming to protect digital advertising ecosystems. These tools help in creating temporary email addresses that can be used to test security measures, avoid spam, and maintain user privacy. Below, we delve into some of the top fake email generators favored by cybersecurity experts.

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The seduction of false promises

Seth Godin

Why do we buy the pitch of the snake oil salesman, the flim-flam man, the con artist, the demagogue or the trickster? As our modern world becomes more informed and more rational, we see an increase (not the expected decrease) in scams, hustles, and chaos. There are Jokers and Riddlers on every corner, and our email box and mailbox are filled with schemes and manipulations.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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AI is a game changer, but not generative AI

Martech

The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. Everybody’s doing it This week at PegaWorld I heard a lot about Pega’s Knowledge Buddy, an assistant trained on an organization’s own data and also plugged into an LLM, in this case Ope

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Can AI Replace Humans for Market Research? This Firm Is Doing It

Adweek

Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult--especially in the business-to-business category, which targets a more select group of individuals than business-to-consumer. Assembling focus groups takes time. Getting business leaders to fill out surveys can be expensive.

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Ethical AI Frameworks for Advertising Standards

The Ad Tech Blog

Understanding Ethical AI in Advertising Summary As artificial intelligence (AI) becomes more integrated into marketing strategies, the importance of ethical considerations cannot be overstated. Here are key takeaways: Transparency and accountability are crucial in AI-driven marketing to build trust with consumers. Protecting privacy and data is a top priority, requiring strict security measures and clear consent protocols.

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Experian Enters The Third-Party Data Onboarding Business

AdExchanger

You don’t hear much about third-party data onboarders anymore, but it’s still a growing category. In fact, Experian entered the market on Tuesday with a new product called, appropriately, Experian Third-Party Onboarding based on its Tapad acquisition. The idea is to cut out the need for a middleman vendor between Experian’s offline consumer data and […] The post Experian Enters The Third-Party Data Onboarding Business appeared first on AdExchanger.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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4 tips to build customer loyalty with email

Martech

Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people. 1. Warm it up The first rule of cold emailing? Avoid it if you can.

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The Roku Channel Tops Comscore’s List of Most Popular FAST Services

Adweek

A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming service and an operating system. According to the June findings, Roku is the most popular CTV operating system by time spent, representing 49% of the total market. Capitalizing on this usage, The Roku Channel has become.

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How to Launch a Vendor Central Ad Campaign?

Ad Badger

Okay, so you’ve had enough time to process all the information on Seller Central. Let’s move on to Vendor Central. Read More How to Launch a Vendor Central Ad Campaign? The post How to Launch a Vendor Central Ad Campaign? appeared first on Ad Badger.

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You gotta have faith – in chicken. Mother wants us to believe in KFC

More About Advertising

KFC’s new campaign shares a simple message. When AI, the cost of living, extreme weather, online trolls, shrinkflation and politics make the world an uncertain place, KFC wants us to know that there’s one thing we can rely on: chicken. It’s all brought to us in Mother’s inimitable style. Michael Jackson’s “Thriller” meets T-Mobile’s “flashmob”, … The post You gotta have faith – in chicken.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.