Tue.Jun 11, 2024

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The Roku Channel Tops Comscore’s List of Most Popular FAST Services

Adweek

A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming service and an operating system. According to the June findings, Roku is the most popular CTV operating system by time spent, representing 49% of the total market. Capitalizing on this usage, The Roku Channel has become.

Marketing 301
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How can fake email generators help identify phishing attacks?

The Ad Tech Blog

Fake email generators can help identify phishing attacks by allowing cybersecurity teams to create and test various phishing scenarios. These tools enable the simulation of phishing emails, helping to train employees to recognize and avoid real threats. By analyzing the responses to these simulated attacks, organizations can identify vulnerabilities and improve their security protocols.

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You Can Now Shop New York Times Cooking Recipes Thanks to Its Instacart Tie-Up

Adweek

Shoppers can now order ingredients for New York Times Cooking recipes thanks to a new two-year partnership with grocery delivery platform Instacart, the companies announced today. While the integration should lead to more purchases through Instacart, the publisher gets access to audiences through the commerce platform. A handful of recipes are available in the Instacart.

Audience 292
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The New York Times And Instacart Integrate For Shoppable Recipes

AdExchanger

The New York Times and Instacart walk into a kitchen. … That’s not the start of a bad joke. It’s an actual partnership. On Tuesday, the two companies announced a deal to make New York Times Cooking recipes shoppable via Instacart, of course, and to embed its cooking videos within the Instacart app. The deal […] The post The New York Times And Instacart Integrate For Shoppable Recipes appeared first on AdExchanger.

Marketing 119
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Apple Becomes the World’s First $1 Trillion Brand

Adweek

For the third year in a row, Apple is the world's most valuable brand, according to Kantar's annual BrandZ report. Unlike past years, however, the tech giant's worth now exceeds $1 trillion. "With its $1 trillion brand valuation, Apple has proven resilient in the face of testing market conditions, justifying premium prices and proving that.

Marketing 288
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Experian Enters The Third-Party Data Onboarding Business

AdExchanger

You don’t hear much about third-party data onboarders anymore, but it’s still a growing category. In fact, Experian entered the market on Tuesday with a new product called, appropriately, Experian Third-Party Onboarding based on its Tapad acquisition. The idea is to cut out the need for a middleman vendor between Experian’s offline consumer data and […] The post Experian Enters The Third-Party Data Onboarding Business appeared first on AdExchanger.

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Madhive Acquires Frequence In A Push For Local Omnichannel Budgets

AdExchanger

TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a foothold with local advertisers. The post Madhive Acquires Frequence In A Push For Local Omnichannel Budgets appeared first on AdExchanger.

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Exclusive: Michael Kassan Reveals His Big Post-MediaLink Venture

Adweek

Over the past few months, Michael Kassan has been quietly signing clients to his new consulting company, 3C Ventures. There is of course the question of whether 3CV, which Kassan is announcing in ADWEEK, should even exist. A Nov. 15 arbitration hearing will determine whether a noncompete should keep Kassan from building a rival to.

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What spoiled wrecks

Seth Godin

There’s nothing wrong with abundance and joy. But being spoiled causes two real problems: it makes it difficult to appreciate what you have. If perfect is the standard, it’s rarely met and never exceeded. it leads to tantrums. Tantrums about sharing, about the lack of ‘more’ and about the endless poverty of comparison. As a community increases in wealth, the number of spoiled citizens increases as well.

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These Celebs Mean Business at This Year’s Cannes

Adweek

Celebrities rarely come to Cannes Lions just to socialize on adtech yachts. If they're not promoting their own startups, they're guests of major corporations hoping to leverage their star power to get more butts in seats at the Palais. Here are some of this year's best-known names in attendance. Queen Latifah Rapper, actor, producer Marleen.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Google launches Google TV advertising network

Martech

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.

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How Many of These 25 VIPs Did You Spot on ADWEEK’s Cannes Cover?

Adweek

You never know who you'll find in Cannes--or on the cover of ADWEEK's annual Cannes issue. This year, ADWEEK tapped prolific illustrator Kyle Hilton to have some fun visually encapsulating the vibe of the Cannes Lions International Festival of Creativity and its surrounding sights.

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The data analytics hierarchy: Where generative AI fits in

Martech

Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation and implementation often impede progress. They hide the true value of data. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step.

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GroupM Midyear Forecast Shows Marketers Are Spending More, Faster

Adweek

Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM's This Year Next Year 2024 Global Midyear Forecast. In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits $1.1 trillion. A more.

Marketing 254
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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French Game Developer Acquires BeReal; Food Delivery Is Driving Ads

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […] The post French Game Developer Acquires BeReal; Food Delivery Is Driving Ads appeared first on AdExchanger.

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Where to Potty in Peace at the Palais and Beyond

Adweek

Rich, poor, influential, unknown--we all poop. It's the one great equalizer of humanity. But at a mega-crowded event like Cannes Lions, finding a bathroom when you need it most can be challenging, especially if you're out and about. We polled veteran Cannes-goers on their favorite spots for a clandestine moment of evacuatory escape: Carlton Hotel.

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Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers & Advertisers

Exchange Wire

Connatix, the leading video technology company for premium publishers and advertisers, today (June 11th, 2024) announced the launch of its Data Intelligence Suite. This comprehensive offering brings together fragmented identity and contextual data from across the ecosystem to increase addressability [.] The post Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers & Advertisers appeared first on ExchangeWire.com.

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Lowe’s Names a New CMO and Gives an Inside Look at Its First Work With Dentsu Creative

Adweek

The marketing team at Lowe's Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of assists--Lionel Messi--to kick off the summer. The brand promoted Jennifer Wilson from senior vice president, enterprise brand and marketing, to senior.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Making The Legal Case For Practical Ethics In AI

AdExchanger

The best way for a brand to devise a company-wide policy for using generative AI responsibly is to get in there and start experimenting with the technology first. It’s hard to set a strategy for AI adoption without getting a little hands-on experience, says Betty Louie, a partner and general counsel at The Brandtech Group, […] The post Making The Legal Case For Practical Ethics In AI appeared first on AdExchanger.

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5 Topics That Will Be the Talk of Cannes

Adweek

It's all smiles and nods until the third glass of rose hits. Here's what ADWEEK predicts Cannes-goers will be talking about when they stop being polite and start getting real: 1. Whether AI is driving layoffs and client in-housing Artificial intelligence will likely get a glowing report card on stage, but after hours, you may.

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Will Commerce Optimization Power the Future of the Internet?

Ad Monsters

Button for Publishers is an AI-powered tool that enhances revenue from commerce partnerships by identifying the optimal purchase paths for traffic directed to retailers. This raises the question: How much will commerce optimization power the future of the Internet. Media publishers today face immense pressure, including the influence of AI, changes in Google’s search algorithms, the deprecation of cookies in display media, and the shift in traffic toward social media platforms.

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Fox Gives Linear TV Buying a Targeted Boost With New Data-Driven Partnership

Adweek

Fox isn't giving up on linear TV anytime soon. What's happening: Today, Fox Networks announced that it's utilizing DatafuelX to provide optimized data-driven linear (DDL) media plans. Why it's happening: DatafuelX, which utilizes analytics and technology for multi-currency, cross-platform solutions, noted that Fox will leverage its full-service SaaS platform, M3, to provide DDL media plans.

Media 242
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How digital publishers are engaging the next generation

Digiday

Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print constraints, shaping how digital journalism has been published online for the past 25 years.

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Here’s How Terry Crews’ Creative Agency Is Doing One Year In

Adweek

Super Serious is coming up on its first anniversary. The bicoastal creative shop was co-founded in 2023 by Hollywood star Terry Crews alongside Wieden + Kennedy vet Matt O'Rourke based on the core belief that "everything is entertainment." The business venture marks a reunion for Crews and O'Rourke, who worked on the memorable series of.

Agency 237
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How influencer agencies vet and navigate past fake influencers and followers

Digiday

With the rise of virtual influencers and generative artificial intelligence content creeping into the influencer world, it can get complicated for influencer agencies to navigate partnerships and verify the authenticity of their followings and engagement metrics those influencers claim to attract. Not helping matters, a number of social media services, including Viralyft and Twicsy, sell followers, likes or views directly to creators and businesses wanting to boost their clout.

Agency 77
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Verizon’s Formula for Successful Social Strategy

Adweek

Ever stopped to appreciate a brand's organic social media post, admiring its cleverness and relatability? In this episode, we're delving into the formula for a successful social strategy. From engaging TikTok videos to humorous LinkedIn posts, Gabriel Gomez, social strategy lead at Verizon, breaks it all down for us. As part of Verizon's brand engagement.

Media 229
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

Digiday

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. CTV, DSP and KPIs, oh my Paramount’s no-deal, the NBA’s new deals (and non-deals), reality TV’s legal dramas and more CTV, DSP and KPIs, oh my A demand-side platform expanding third-party measurement support for connected TV campaigns may not sound all that exciting.

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NWSL Kicks Pride Campaign Into High Gear as Other Brands Pull Back

Adweek

To brands looking to use Bud Light, inflation and an election year as an excuse not to celebrate or even acknowledge Pride Month, the NWSL and its sports marketing partners have issued a retort. Using the voice of recently retired National Women's Soccer League and U.S. Women's National Team player Megan Rapinoe and the words.

Marketing 216
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Top Tips for Cannes: Toan Nguyen of Jung von Matt NERD

More About Advertising

I managed to pick four campaigns that I personally love and think will do well at this year’s Lions, and then realised there’s a definite theme here – games, playing and playfulness – all very on brand for me! This year I am juror in the Entertainment Lions for Gaming category, an experience that I’m … The post Top Tips for Cannes: Toan Nguyen of Jung von Matt NERD first appeared on More About Advertising.

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Retail Media’s Next Phase: Retailers Take On Ad Giants

Adweek

As retail media explodes to reach a projected $140 billion in global ad spend this year, according to Emarketer, major retailers have found themselves in new strata of competition. Those mind-boggling predictions mean retail media networks (RMNs) are also expected to make a bigger splash this year at the Cannes Lions festival as marketers increasingly.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.