Adweek
MAY 22, 2024
Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer's Latinx roots. Created by agency MullenLowe, the commercials continue the brand's "La Vida Mas Fina" platform-Spanish for "the fine life"-which launched in 2020 with ads starring the famously chill Snoop Dogg. Now Pascal, the Emmy--and Golden Globe-nominated actor known for.
More About Advertising
MAY 22, 2024
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open using Amazon Bedrock, Elevating Capabilities for its 114,000 Marketers “New York & London – WPP today announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (“AI”) model … The post Claude 3 debuts for WPP first appeared on More About Advertising.
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Adweek
MAY 22, 2024
The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. However, after nearly two centuries static posters remain popular among marketers, and as 2024 has shown so far, billboards still get people talking, even if it's for the wrong reasons. In.
AdExchanger
MAY 22, 2024
Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped flood Montana with wealthy home buyers, for some reason. But Paramount hasn’t profited from sunglass sales or Montana real estate. “We create the culture, […] The post Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 22, 2024
Kimberly-Clark's incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company's chief executive, Michael Hsu, was reluctant to invest more money in marketing. "Back in 2018, 2019, I did not feel we had all the capability we needed to spend.
AdExchanger
MAY 22, 2024
Data and ad tech experts at Programmatic IO in Las Vegas discuss how brands can make better use of their first-party data by working more closely with walled gardens – whether brands like it or not. The post First-Party Data Is In “Trough Of Disillusionment” – Can Walled Gardens Help? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
MAY 22, 2024
If you’re sitting on the dock, watching the swim class without getting wet, it’s more accurate to say, “I’m just watching.” There are plenty of theories on how different people learn. Online, we’re in the middle of the biggest learning experiment in history, with countless videos, podcasts and interactive courses teaching just about anything.
Adweek
MAY 22, 2024
TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that make it quicker and easier for marketers to create relevant ads on the platform. The first set of tools, TikTok One, is a hub that gives advertisers access to creators, creative tools, agency.
AdExchanger
MAY 22, 2024
The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever. This year, platforms and advertisers are far more sophisticated and have greater reach, with streaming and data-driven media replacing old media that could not […] The post Political Advertisers Promoted Polarization.
Adweek
MAY 22, 2024
At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside its app's instantly recognizable user interface. One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. But.
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Exchange Wire
MAY 22, 2024
Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [.] The post Captify Launches Search-a-Like Audience Technology appeared first on ExchangeWire.com.
Adweek
MAY 22, 2024
TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that make it quicker and easier for marketers to create relevant ads on the platform. The first set of tools, TikTok One, is a hub that gives advertisers access to creators, creative tools, agency.
Exchange Wire
MAY 22, 2024
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (May 22nd, 2024) announced the promotion of Gil Sommer to VP, global product. In this new capacity, Sommer will be responsible for product management, design, and marketplace quality [.] The post Gil Sommer to Lead Product Functions at OpenX appeared first on ExchangeWire.com.
Martech
MAY 22, 2024
In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Co
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Monsters
MAY 22, 2024
Publishers can escape the trap of declining CPMs and user disengagement by reducing ad clutter and focusing on high-attention advertising that mirrors the successful, non-interruptive ad experiences of broadcast TV and gaming apps, according to Greg Wester of Digital Turbine. Publishers don’t have it easy these days. Declining CPMs are forcing many to pack their websites and apps with ads to compensate for lost revenue.
Martech
MAY 22, 2024
In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating content that resonates across various audiences and platforms.
AdExchanger
MAY 22, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. They have splashy celebs, and they’re the ones who know the youngs. Or knew the youngs, rather. In the upfronts this […] The post Talk About New-Age TV; Google Is Taking It To The Max appeared first on AdExchanger.
Martech
MAY 22, 2024
Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
MAY 22, 2024
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (May 22nd, 2024) announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side [.] The post Adsquare Selects PubMatic to Enhance Omnichannel Campaign Targeting appeared first on ExchangeWire.com.
Ad Monsters
MAY 22, 2024
Melissa Bonnick, Executive Director, Head of Programmatic, Paid Media Tagging & Trafficking, JPMorgan Chase, leverages her extensive ad operations expertise at JP Morgan & Chase to drive brand safety and foster inclusivity in the media industry. Starting her journey in media with a Journalism degree from St. John’s University, Melissa Bonnick honed her writing skills.
Exchange Wire
MAY 22, 2024
Nano Interactive, leader in ID-free targeting solutions, has released the findings from its Gen Z panel survey, which sheds light on Gen Z’s priorities and concerns, with self-discovery, wellbeing, and lifestyle core to their day-to-day despite financial constraints.Of the 1,004 [.] The post 57% of Nano Gen Z Panel Respondents Say Rising Living Costs Directly Impact Their Finances appeared first on ExchangeWire.com.
VideoWeek
MAY 22, 2024
EX.CO, an online video platform, today launched a new video solution specifically geared towards publisher sales houses which manage multiple websites, aimed at making it easier to optimise and manage video inventory across a range of sites. The tech company has signed up publisher collective 1XL, whose sites include City A.M, Newsquest, and The Irish News, as launch partner.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
MAY 22, 2024
TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business. The TikTok ban that had been brewing since former President Donald Trump’s time in office finally came to head this year, spurring marketers to draw up contingency plans out of caution.
Rob Campbell
MAY 22, 2024
Whenever I am in the US, the thing that always shocks me – regardless how many times I’m there – are the pharmaceutical and lawyer ads. Pharmaceutical on TV. Legal on billboards. They’re everywhere … forcing themselves on you like a white, male, company executive at the Christmas party. And while you tend to ignore the pharmaceutical ads – because they’re boring as f**k, long as hell and then filled with disclaimers that try to write-off ‘deathR
Digiday
MAY 22, 2024
Goodway Group this month added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. The digital media agency network in early May launched Gradiant, an agency offshoot that focuses on brand visibility across the entire marketing funnel, and G-Comm, a retail media accelerator aimed at addressing the challenges in the retail landscape.
VideoWeek
MAY 22, 2024
The rise of retail media, coupled with the eventual phasing out of third-party cookies, has made retail data increasingly attractive for advertisers – and therefore particularly valuable to publishers and broadcasters. To that end, French broadcaster TF1 is building out its store of retail data available via its sales house TF1 PUB, which this week announced a new deal with Cdiscount Advertising to enrich its data offering.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
MAY 22, 2024
Daniel Engelke, Content Marketing Manager, Viant Advertisers exploring, if not currently using, AI-powered solutions from their ad tech partners need to ask if those tools are truly solving their everyday challenges. These challenges span from the decline of third-party cookies (even if their end date has once again been pushed off) and new digital privacy laws to the seemingly unstoppable rise of connected TV and overall changes in media consumption habits.
More About Advertising
MAY 22, 2024
It’s no wonder older-style agencies (and clients) sometimes feel they’re under siege: Apple’s controversial ‘Crush’ offended some creatives who saw it as tech taking over and now the just-as-mighty Amazon is at it too, with a hapless CMO losing out to arrival that does it all via Amazon Ads. Amazon Ads claim to do everything … The post Amazon confounds hapless CMO with DIY Ads first appeared on More About Advertising.
Digiday
MAY 22, 2024
Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM. A few terms were thrown around in the report — as well as by digital ad execs debating the impropriety — to describe the alleged misbehavior, including “cookie stuffi
More About Advertising
MAY 22, 2024
Former Wieden+Kennedy London MD Helen Andrews is the new CEO of WPP-backed New York creative agency Johannes Leonardo. WPP owns 25%. Andrews, who spent 13 years at W+K was also briefly CEO of adam&eveDDB in London, leaving after six months. She replaces Emily Wilcox, recently named CEO of TBWAChiatDay New York. Andrews (above) says: “There’s … The post Helen Andrews goes stateside as new CEO of Johannes Leonardo first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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