Adweek
JUNE 10, 2024
Starbucks is launching its own production studio, Starbucks Studios. The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands.
The Ad Tech Blog
JUNE 10, 2024
For cybersecurity testing, the best fake email generators include Mailinator , Guerrilla Mail , Temp Mail , and EmailOnDeck. These tools provide temporary email addresses that can be used to test email security measures, phishing simulations, and other cybersecurity protocols without compromising real user data. How do fake email generators work? Fake email generators create temporary email addresses that can be used for a short period.
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Adweek
JUNE 10, 2024
Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult--especially in the business-to-business category, which targets a more select group of individuals than business-to-consumer. Assembling focus groups takes time. Getting business leaders to fill out surveys can be expensive.
VideoWeek
JUNE 10, 2024
Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes. Understanding which part of their audience they’re hitting with each channel is key, so they know they’re not just hitting the same people multiple times across multiple media types.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 10, 2024
Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The tech giant announced its partnership with OpenAI at its WWDC 2024 keynote on Monday. The long-awaited deal brings ChatGPT into Apple's offerings, including its Siri voice assistant and writing tools. Siri will ask for user.
Seth Godin
JUNE 10, 2024
If we need to wait until after the short-term emergency is settled, it’s unlikely we’re ever going to get to work on the long-term important work. Of course, we want to do “everything we can” when an emergency strikes. But the standard for that has always involved tradeoffs. Perhaps we should resist trading the important work for the urgent distraction of right now.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 10, 2024
Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not mean the selection process is necessarily daunting. One factor to consider when selecting vendors is how they fit within their competitive landscape. On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both.
Adweek
JUNE 10, 2024
Ahead of the 2024 Cannes Lions festival, ADWEEK asked creatives who have either won a prestigious Cannes Lions Award or served on a jury at the event to give us their picks for creative they think will win this year. The picks ranged from spots that ran on advertising's biggest stage--the Super Bowl--to fantastic films.
Smaato
JUNE 10, 2024
When it comes to high visual impact and engagement, splash ads deliver. Splash ads are full-page ads that are displayed while a user loads an app — grabbing their attention as they wait for the requested content to load. “These ads made a huge splash in China when they first. The post What are splash ads? appeared first on Smaato.
Adweek
JUNE 10, 2024
Pinterest is celebrating the many ways the platform delivers inspiration with a quirky and visually stunning 2024 brand campaign. Developed in-house, the campaign features a trio of films that use fantastical imagery to illustrate real consumer use cases. "Find Your Aesthetic" is a riff on Alice in Wonderland where a woman tumbles down a rabbit.
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Martech
JUNE 10, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
JUNE 10, 2024
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only it's adding a welcomed dose of transparency. This is the latest update to its AI engine, Yahoo Blueprint, launched in December 2023, which includes features like media buying recommendations in Yahoo's demand-side platform.
AdExchanger
JUNE 10, 2024
The Trade Desk’s decision to release a list of the top 100 publishers on the open web has been the talk of the digital advertising industry for the past week. Calling out the cream of the crop among media owners feels like a crystallization of The Trade Desk’s apparent pivot from champion of the open […] The post The Good, Bad And Overblown About The Trade Desk’s Top 100 List appeared first on AdExchanger.
Martech
JUNE 10, 2024
Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy. The next-highest priority, at 61%, is integrating technology.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JUNE 10, 2024
The IAB Tech Lab is marking its 10th anniversary with a conference titled “Nothing will be the same.” During the proceedings taking place on June 11-12, participants will debate the challenges of the years ahead. IAB Tech Lab’s CEO Anthony Katsur is poised to kick off proceedings with a keynote heralding “the end of the beginning,” a line that harkens to a Churchillian oration that makes for an interesting reference as many label that 1942 speech as a turning point in World War II.
Martech
JUNE 10, 2024
“I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a solution designed to materially advance his longstanding vision of the autonomous (i.e. effectively self-optimizing) enterprise.
AdExchanger
JUNE 10, 2024
Hey Siri, did Apple announce a “web eraser” feature at its Worldwide Developers Conference on Monday, as expected, which had publishers freaking out because they thought it would be like a built-in ad blocker for Safari? No. But Apple did announce a partnership with OpenAI that will incorporate ChatGPT into all of its products that […] The post Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework appeared first on AdExchanger.
Digiday
JUNE 10, 2024
Right or wrong, ad verification technologies are the scapegoats whenever there’s a blunder in advertising. Be it fraud, ID spoofing or shady sites, these tools usually end up shouldering the blame. So it was no surprise when recent ad tech snafus dragged these companies into the spotlight. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
JUNE 10, 2024
DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This [.] The post DanAds & Brand Metrics Join Forces to Transform Advertising with Advanced Brand Lift Insights appeared first on ExchangeWire.com.
IAB Tech Lab
JUNE 10, 2024
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments. IAB Tech Lab invites industry stakeholders to participate in public […] The post Announcing the Ad Creative ID Framework to Improve Connected TV Advertising Experience appeared first on.
AdExchanger
JUNE 10, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes. Last month, Jessica Lessin, founder and CEO of The Information, published a column for […] The post The News Is Losing, What’s New?
Digiday
JUNE 10, 2024
The introduction of new ad networks continues apace. Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media. It’s not the only new media network, of course. News of Costco’s new yet unnamed ad network, which is now reportedly in beta tests, trickled out last week. And a few weeks prior, JP Morgan Chase added its own offering to the mix , Chase Media Solutions, making it clear that marketers need to add Financial Media Networks
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 10, 2024
Steve Martin and Jamie Wynne-Morgan, who created and helmed the M&C Saatchi Sport & Entertainment agency for 20 years have joined MSQ to form new MSQ Sport + Entertainment. The new agency, which has global ambitions, will work for brands, talent and rights holders across sponsorship strategy, activation, social content, production, PR and communications, events … The post Former M&C Sport bosses join MSQ first appeared on More About Advertising.
Digiday
JUNE 10, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Molly Burke and Tyler Oakley joined YouTube more than a decade ago and built their respective online followings by advocating for the causes and communities of people that were important to them — even if it wasn’t always the easiest way to rapidly grow given the platform’s algorithm. Since then, Burke and Oakley both expanded to additional platforms, like Patreon and Twitch, to continue garnering meaningful relationships with their foll
More About Advertising
JUNE 10, 2024
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022’s 4.7%. The breakthrough was highlighted in World Out of Home Organization President Tom … The post Out of Home breaks through 5% barrier says trade body WOO first appeared on More About Advertising.
Digiday
JUNE 10, 2024
Welcome to Cannes, where the Mediterranean meets the manicured and the social scene is as sparkling as the sea. From star-studded soirees to yacht-hopping escapades, this French Riviera gem is a playground for the bold and the beautiful. So, grab your shades and let’s dive into the glam and occasional absurdity of Cannes’ social whirlwind.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JUNE 10, 2024
No idea if this was timed for the last act of the Mike Lynch fraud trial (Autonomy’s Lynch was acquitted of all fraud charges arising from the $11bn sale of the British UK software company to HPE last week) but BBH US’s latest for Jif chocolate spread features a Succession-style takeover drama with a character … The post BBH US mines mad Wall Street in Succession-style ad for Jif spread first appeared on More About Advertising.
MNTN
JUNE 10, 2024
All marketing has the same goal: to make your target audience aware of your product and, once aware, move them into and down the sales funnel. However, there are a variety of ways to do this from high-level brand marketing to data-focused performance marketing. Fortunately, there are plenty of ways to measure the success of your marketing approach- and the wealth of reporting available today makes it easier to measure what’s moving the needle for your brand.
Relevant-Digital
JUNE 10, 2024
Header bidding is one of the best and most common money-makers in programmatic advertising. It offers Publishers high yield and transparency, but its implementation and maintenance are the catch.
MNTN
JUNE 10, 2024
What’s the best way to grow your business? Marketing teams spend thousands of dollars trying to answer that question. There are all kinds of strategies for tackling this problem. Some teams focus on PPC advertising, while others focus on content creation strategies or video creation. So how do you know where to spend your marketing budget? Performance marketing and digital marketing are two top contenders.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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