Seth Godin

MAY 26, 2024

Two of the building blocks of a resilient society. And the opposite of the lazy shortcut. The meanings of both clauses change over time… Play fair: Everyone gets an opportunity to participate, from the very beginning Leave your campsite cleaner than you found it Take responsibility for the effects and side effects of your work Don’t seek monopoly power The long-term is the point Show your work and bring transparency to the market Don’t be a jerk Give others the benefit of the d

Fashion 109

Fashion Entertainment Media Marketing 109

AdExchanger

MAY 26, 2024

Wishing you all a beautiful Memorial Day! This classic comic first ran in October 2011. The post Comic: The Cookie Pool appeared first on AdExchanger.

Cookies 89

Cookies First-Party Cookies 89

Digiday

MAY 26, 2024

TikTok last week launched another creator program as social platforms continue battling over creators — and media agencies say it could help keep Gen Z and creators on the app and drive growth for brands during uncertain times. “Gen Z has a deep connection to impactful advocacy, and the associated content seems to make waves with other demographics on the platform as well,” said Nickey Rautenberg, director of content performance at influencer agency HireInfluence.

Media 87

Media Agency 87

Digiday

MAY 26, 2024

The ad agency world knows it may have a problem on its hands if the Association of National Advertisers issues a report about some practice those agencies are using. The latest iteration of that reality came out earlier in May when the ANA published the report, “The Acceleration of Principal Media (What Marketers Need to Know),” which tackled the growing practice among agencies of investing in media at non-disclosed prices to then resell to their clients, presumably at a markup to the agency.

Media 83

Media Non-Profit Agency Marketing 83

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digiday

MAY 26, 2024

WPP’s integration of Anthropic’s Claude 3 model to the holding company’s AI platform is another example of in the evolution of how agencies are thinking about interoperability of various AI models. Choosing which AI models to use has been a key factor for companies as they develop AI strategies for marketing and other applications. By adding Claude 3 into WPP Open, Anthropic joins other rival models from OpenAI, Google’s and Stability AI.

Agency 82

Agency Media Marketing 82