Ad Inventory Banner Performance Targeting ROI 
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.
Smart-Hub
JANUARY 16, 2024
Everything is based on data, so ads have higher ROI; High speed. Then, algorithms find a relevant inventory within a couple of seconds, so the ads are displayed to users virtually immediately; Convenience. More and more advertisers prefer programmatic instead of looking for relevant ad inventory on their own.
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