The Ad Tech Blog

MAY 5, 2024

Understanding AI in RTB Fraud Detection Key Points AI fraud detection in RTB is crucial for maintaining the integrity and efficiency of digital advertising ecosystems. Here are the key takeaways: AI enhances accuracy and speed in identifying fraudulent activities by analyzing patterns and anomalies in large datasets. Techniques such as machine learning, deep learning, and natural language processing are employed to scrutinize various signals like user behavior and geolocation.

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Machine Learning Education ROI Ad Tech 130

AdExchanger

MAY 5, 2024

Compliance is not a choice. But companies have some choice in how they tackle it. There are two main approaches. Businesses can implement a compliance program on a state-by-state basis, essentially devising different data strategies to meet the legal requirements in each state where they have customers. Or they can take a national approach by […] The post Google Is Backing A National Approach To US Privacy Compliance appeared first on AdExchanger.

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Seth Godin

MAY 5, 2024

…but hurry. The words matter. Rushing has a built-in excuse. Rushing pushes us to skip steps or ship junk. But hurrying acknowledges how precious this moment in time is. It honors our good fortune to be in this place, able to contribute something generous.

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Shipping 102

AdExchanger

MAY 5, 2024

CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign level, where CTV viewers can be exposed to the same ad creative across different media channels/streaming platforms well beyond […] The post Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It appeared first on AdExchanger.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digiday

MAY 5, 2024

This is part of a research index that was originally published on Digiday’s sibling publication Glossy. Read the full index here. These days, it can feel like social media is a bit obsessed with the short-form video format. But recent research on influencer marketing conducted by Digiday came to a bit of a surprising conclusion: When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.

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Media Marketing 87

Bhatnaturally

MAY 5, 2024

Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight safety video from TUI, a fun TVC for a flavoured bottle drink and more. TUI: flight safety video I think it was Air New Zealand which was among the pioneers to create ‘out of the [.] The post Advertising roundup and top creative ads: May 5, 2024 appeared first on Bhatnaturally.

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Advertising 65

AdExchanger

MAY 5, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Block And Tackle The sense of urgency about ad blocking has dissipated. But ad blocking didn’t go away. It’s actually become a more baseline feature for web browsing. The new Safari version includes a tool called Web Eraser, which isn’t exactly an ad […] The post Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10 appeared first on AdExchanger.

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Digiday

MAY 5, 2024

A group of former executives from the esports and creator spaces have formed a new venture intended to unify the talent and content sides of the digital entertainment business. The new venture, talent management firm and digital content studio Fixated, was founded by Zach Katz, the former president and COO of FaZe Clan, Jason Wilhelm and Dean Johnson, former executives at the talent management company Talent X, and YouTuber Luc Boulch.

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More About Advertising

MAY 5, 2024

“It’s not just tea it’s progress” is a pretty bold claim but that’s what we get in the first big campaign from Liptons Tea and Infusions, the CVC-backed entity that bought Unilever’s tea brands. Agency Calling, formed by Josh Tenser from Uncommon and Rani Patel from Livity last year, has signed a couple of heavyweights … The post PG Tips to the rescue as Calling debuts for new tea giant first appeared on More About Advertising.

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Digiday

MAY 5, 2024

There is no shortage of cookieless solutions being touted throughout the digital advertising industry – though the jury is still out as to how good of a replacement they’ll be for third-party cookies. But a relatively new option popping up more in conversations is data collaborations. During a closed-door town hall session at the Digiday Publishing Summit in March, a publisher exec, granted anonymity under Chatham House rules, spoke about their growing interest in participating in data collabora

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Advertising

Rob Campbell

MAY 5, 2024

I’m back. And not away for ages. OK, about a week. But that means we have the next 5 days together, so take a look at this … That’s pretty full-on isn’t it? Hell, I’m not religious annnnnnd have an alarming lack of taste, but even I wouldn’t wear that. But that’s not what is the most shocking to me … it’s the price. $60.

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Digiday

MAY 5, 2024

Home screen takeovers are poised to overtake the connected TV ad market. OK, that’s a bit strong. But non-traditional streaming ad formats, such as CTV platforms’ home screen placements, did sorta steal the spotlight during this year’s NewFronts. Roku, Samsung and Vizio each used their NewFront presentations to introduce new ad options that go beyond the standard 15- and 30-second interstitials.

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Video Ads Audience Media Marketing 63

Digiday

MAY 5, 2024

While TikTok’s future in the U.S. hangs in the balance, agencies are already adjusting social media strategies and preparing contingency plans with clients and influencers — despite not hearing a lot from TikTok directly. With President Biden recently signing legislation to force a sale or ban TikTok , the ByteDance-owned social platform faces a nine-month deadline (or up to a year extension) to act.

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