MNTN

JANUARY 13, 2023

Although the benefits of performance marketing are easy to see, that doesn’t mean that you should go into a performance marketing campaign without a clear approach. Create Performance Targets. How will you decide if your performance marketing campaign was a success? Return on Investment (ROI).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Martech

MARCH 10, 2022

The decision-maker: Usually the manager of the influencer (focused on ROI). and move towards tracking that speaks to revenue: Program performance (target account activity, opportunities, pipeline) Program strategy (revenue, win/loss rates, funnel velocity, cross-sell and up-sell, and retention). In summary. Why we care.

Marketing 108

Marketing Brand Awareness Click Through Rate Audience 108

MNTN

NOVEMBER 22, 2022

What Is B2B Performance Marketing? Performance marketing is a short-term, targeted marketing strategy that does exactly what the name suggests—delivers a performance-based return on investment (ROI). A successful B2B strategy requires more sophisticated targeting to deliver results.

Marketing 52

Marketing Conversion Rate ROI Native Advertising 52

Clearcode

SEPTEMBER 11, 2023

The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). The campaign tracker is the component responsible for collecting data on campaign performance. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Smart-Hub

JANUARY 16, 2024

Everything is based on data, so ads have higher ROI; High speed. Powered by machine learning, Amazon DSP helps marketers improve campaign performance, target previously unaddressed audiences, benefit from contextual targeting, etc. Using online advertising algorithms means that there is no need to rely on intuition.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Single Grain

JULY 31, 2023

Track Performance: Run the campaigns for a set period, usually a few weeks or a month. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Analyze and Optimize: Analyze the performance of each campaign.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52