MNTN

NOVEMBER 22, 2022

What Is B2B Performance Marketing? Performance marketing is a short-term, targeted marketing strategy that does exactly what the name suggests—delivers a performance-based return on investment (ROI). A successful B2B strategy requires more sophisticated targeting to deliver results. Know Your Channel Mix.

Marketing 52

Marketing Conversion Rate ROI Native Advertising 52

MNTN

JANUARY 13, 2023

Although the benefits of performance marketing are easy to see, that doesn’t mean that you should go into a performance marketing campaign without a clear approach. Create Performance Targets. How will you decide if your performance marketing campaign was a success? Programmatic Display Advertising.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Clearcode

SEPTEMBER 11, 2023

The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). The campaign tracker is the component responsible for collecting data on campaign performance. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97