Remove Display Advertising Remove Performance Targeting Remove Retargeting Remove ROI
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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Although the benefits of performance marketing are easy to see, that doesn’t mean that you should go into a performance marketing campaign without a clear approach. Create Performance Targets. How will you decide if your performance marketing campaign was a success? Programmatic Display Advertising.

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How To Build a Demand-Side Platform (DSP)

Clearcode

The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). The campaign tracker is the component responsible for collecting data on campaign performance. The primary function of a DSP is to purchase ad inventory.