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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

JANUARY 13, 2023

Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. This will vary from advertiser to advertiser depending on what they hope to receive from the campaign.

Advertising 52
Advertising CPA Marketing Brand Awareness 52
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How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

These are driven by algorithms and machine learning that analyze performance data, adjust bidding strategies, and allocate the budget toward the most effective placements and audiences, thus automatically optimizing campaigns. The campaign tracker is the component responsible for collecting data on campaign performance.

Demand Side Platform 97
Demand Side Platform Ad Exchange Impressions Ad Targeting 97
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