Remove Ad Space Remove Display Advertising Remove Performance Targeting Remove ROI
article thumbnail

How To Build a Demand-Side Platform (DSP)

Clearcode

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? The primary function of a DSP is to purchase ad inventory. If the DSP wins the bid, the ad is served to the user’s device in real time. The ad banker is the module that prevents overspending.