Adweek
MAY 21, 2024
Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its "All the Taste, No Bitter Feelings" platform by reentering the Marvel Universe and resolving the bitterness between Deadpool and Wolverine. The brand released an ad ahead of the July 26 theatrical release of Marvel.
AdExchanger
MAY 21, 2024
Like any addiction, buying cheap impressions on made-for-arbitrage (MFA) content is a vicious cycle that feeds itself. If our industry doesn’t stop the cycle at the source, it will continue indefinitely. The need for a solution is growing as junk publishers tarnish the reputation of the open internet. We’ve even reached the point where The […] The post We All Have A Role To Play In Ending MFA appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MAY 21, 2024
The bundle wars have begun. Top line Today, Comcast announced the details of its upcoming bundle with Peacock Premium, Netflix's ads plan and Apple TV+, which launches next week. According to the company, the Xfinity StreamSaver, a.k.a. just StreamSaver, is available to Xfinity Internet and TV customers nationwide, who can add the bundle for $15/month.
AdExchanger
MAY 21, 2024
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic IO’s first-ever Retail Media Summit on Monday. “The hazard is that ROAS can flatten your strategy and turn […] The post Why Marketers Shouldn’t Obsess Over Retail Media ROAS Claims appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 21, 2024
Google's big bet on using AI to power ads is getting even bigger in 2024. At Google's Marketing Live event, which kickstarts today, the tech giant is expected to reveal how ads will look in generative AI-powered search, one week after its full U.S. roll-out. Generative AI search is already poised to change how buyers.
Martech
MAY 21, 2024
Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MAY 21, 2024
We have a returning guest! Host Dan Goldgeier chats with Steve Harrison about his new book, co-written with Dave Dye, “The Howard Gossage Show – and what it can teach you about advertising, fun, fame, and manipulating the media.” In this 29-minute podcast, Dan and Steve chat about: • What made Howard Gossage’s work so […] The post Ad Chatter Season 5, Episode 1: Steve Harrison Talks About Ad Legend Howard Gossage appeared first on Adpulp.
Adweek
MAY 21, 2024
When she was a kid, Vidhya Srinivasan, Google's vice president and general manager of ads, was sure of one thing: She wanted to be a doctor. She had a large family in India--lots of cousins and older relatives, including her grandmother Vatsala. The household had plenty of engineers already. Besides, Vatsala liked the idea of.
More About Advertising
MAY 21, 2024
Father’s Day cards can be pretty dispiriting. They show a world where dads are all about drinking, farting, sport, DIY and handing out money. These stereotypes are scrubbed out in a new campaign for CALM by Mother’s sister agency The Or, which enlisted more than 30 artists to redesign generic Father’s Day cards and spread … The post CALM stamps out dad stereotypes in Father’s Day ads by The Or first appeared on More About Advertising.
Adweek
MAY 21, 2024
Carmelo Anthony and Dwyane Wade are getting emotional ahead of Inside Out 2. In honor of the June 14 debut of Disney and Pixar's Inside Out 2--and only a week after the House of Mouse's upfront event--Disney is bringing Wade and Anthony together into the world of Inside Out, with the stars taking the audience.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
VideoWeek
MAY 21, 2024
As retail media emerges as the fastest-growing segment in advertising, video is becoming a key driver in its meteoric rise. In 2018 a Brightcove and YouGov survey found that 76 percent of consumers have made a purchase after watching a video. As a result, tech companies have increasingly explored ways to connect video and shopping. One of the first movers in this space was CommentSold, a video commerce platform launched in 2017, enabling Shopify retailers to host shopping livestreams on social m
Adweek
MAY 21, 2024
"Market dislocation"--though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of online identity today. Recent reports suggest that Apple and Google are considering removing the IP address from their respective devices' and platforms' reporting. This move, which also nods to regulators and privacy advocates, comes on.
Martech
MAY 21, 2024
It’s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women’s basketball. Clark’s WNBA debut smashed records at ESPN, drawing over two million viewers. But did you know the Paris Olympics this year will be the first to feature an equal number of women and men athletes? Fifteen percent of adults who plan to watch the Olympics are aware of this.
Adweek
MAY 21, 2024
Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but lower-than-average viewability. Retailers' owned-and-operated ecommerce sites, where onsite ads purchased through an RMN appear (such as a consumer packaged goods brand ad appearing on Walmart.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
MAY 21, 2024
Podcasts are seeing a global uptick. Find out why and how you can take part in this trend. Nowadays, it seems people listen to more than just music on their streaming apps or watch the daily news on television. Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 million USD in 2024.
Adweek
MAY 21, 2024
Google shared how AI will reimagine the traditional search experience at its annual event for marketers, Google Marketing Live, with many highly anticipated details on how ads will fit into this new interface. Ads will be available in Google's AI Overview, formerly known as Search Generative Experience--its AI-powered conversational interface that answers search queries--and will.
Martech
MAY 21, 2024
For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.
Adweek
MAY 21, 2024
Jacques Seguela was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroen, Air France, Club Med and Louis Vuitton. Seguela was the founder of RSCG, which merged with Eurocom to create Euro RSCG, which became Havas. Now Havas is naming a Havas Health network.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MAY 21, 2024
For decades, search engine marketing was considered “boring” or “already figured out.” But no more. With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search […] The post Don’t Call It A Comeback: The Reinvention Of Search Engine Marketing appeared first on AdExchanger.
Adweek
MAY 21, 2024
Your Weekend Update is coming early courtesy of NBCUniversal. Top line Today, days after TV upfront week, NBCU announced the presenting sponsors for Saturday Night Live's 50th anniversary season, which include Allstate, L'Oreal Groupe, T-Mobile and Volkswagen of America. Between the lines 'Wicked' Start: How NBCU Kicked Off Upfront Week In addition to taking part.
Seth Godin
MAY 21, 2024
When Miles Davis recorded Kind of Blue with his quartet, they spent a total of four days in the recording studio. They created one of the bestselling and most important jazz albums of all time in less than a week. Of course, they’d been exploring for months. In clubs, in front of an audience, trading fours and taking risks. Studio time is expensive.
Adweek
MAY 21, 2024
In this episode of The Speed of Culture, host Matt Britton sits down with Alec Hanson, chief marketing officer at LoanDepot, to discuss the transformative shifts in the mortgage industry, the evolution of marketing strategies in response to digital trends, and the power of personal branding. As the housing market continues its complex journey of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
MAY 21, 2024
The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.
Adweek
MAY 21, 2024
Netflix has a game plan for the National Football League. At Netflix's upfront event last week (its second upfront presentation and first time in-person), the company rolled out celebrities such as Mindy Kaling and Kate Hudson, announced that it will be taking its adtech platform in-house and gave further details on its upcoming NFL Christmas.
Martech
MAY 21, 2024
David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation. Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion.
Adweek
MAY 21, 2024
In this episode of Brave Commerce, Dan O'Leary, J.M. Smucker svp and general manager for sweet baked snacks and pet food, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into growing into his leadership role by approaching everything from teams to strategy as a building exercise. Early in his career, O'Leary realized that.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
MAY 21, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over right now for frustrated marketers. Walled garden platforms aren’t new, but server-side data plugins by Google and Meta, plus the explosion of retail media walled gardens, mean brands might see a dozen platforms claim full […] The post How Advertisers Might Handle Over-Attribution; Political Ads Still Hinge On Linear appeared first on AdExc
Adweek
MAY 21, 2024
We all appreciate the beauty of furniture that serves a functional purpose while also having a unique story. When furniture is crafted from unconventional materials, it becomes even more intriguing. Detroit residents Bo Shepherd and Kyle Dubay are passionate about sustainability and have dedicated themselves to creating one-of-a-kind furniture pieces from reclaimed and recycled materials.
More About Advertising
MAY 21, 2024
DEI has certainly had a big effect on sport, women’s football and women football commentators now enjoy a much higher profile (the latter still annoy some men) while the Paralympics is big news, at least for broadcasters and supporting companies. Adam&eveDDB London and NYC for the International Paralympic Committee is determined to to cosnsign to … The post Adam&eveDDB sets out to bust Paralympics myths first appeared on More About Advertising.
Digiday
MAY 21, 2024
Amazon has joined the likes of Google and Meta by launching its own black box-style ad campaign called Performance+. Designed to make campaign creation and management as easy as possible, Performance+, which sits within Amazon’s demand-side platform uses a predictive model to predict the likelihood of users who will convert hourly, in order to drive cost per acquisition performance.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
299 
Let's personalize your content