Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. trillion USD. billion visits.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Digiday

JULY 26, 2022

Everything it takes to get a message out — paper, postage, transportation and ad space — has become more expensive in 2022. For instance, some direct-to-consumer e-commerce brands enjoy significant ROI from printing and mailing a monthly catalog that sparks discovery. And that isn’t likely to change any time soon.

Marketing 60

Marketing Display Advertising Audience Ad Space 60

illumin

OCTOBER 20, 2023

Contextual targeting in digital advertising, specifically display advertising , offers several benefits for both publishers and advertisers. By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. This makes sense when you think about it—if you’re trying to watch a relaxing video, you probably don’t want an ad in the middle of it! Make the most of Q4 Spend.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. How do you monetize web traffic?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? The primary function of a DSP is to purchase ad inventory. If the DSP wins the bid, the ad is served to the user’s device in real time.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. This guide will help you learn the different components of artificial intelligence-powered advertising and share the numerous benefits of programmatic advertising for your brand.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52