Automatad Inc.

MARCH 20, 2024

Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI.

Viewability 52

Viewability CPM Fill rate Impressions 52

Digital Remedy

MARCH 31, 2023

The goal is simple: to get ad space on the most relevant channels to your target audience at the most optimal time — all for the least amount of spend. Ensure that your ad buys are delivering a solid ROI and expand your market size by choosing who you want to deliver your ads to.

Media 52

Media Ad Space Demand Side Platform ROI 52

The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. Choose the Right Ad Formats : Select ad formats that resonate with your audience and align with your campaign goals.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Ad Monsters

DECEMBER 21, 2023

By integrating JavaScript code into a website’s header, this technology enables publishers to simultaneously offer ad space to multiple buyers, enhancing transparency and fostering competition among demand sources. Unlike before, ads generated revenue regardless of visibility; advertisers now prioritize viewable impressions.

Header Bidding 66

Header Bidding Viewability CPM Impressions 66

Martech

JANUARY 11, 2024

With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. As marketing teams begin to see positive outcomes like increased engagement, open rates, and ROI for advertising campaigns, internal teams will also reap the benefits.

Marketing 131

Marketing Cookies Machine Learning MarTech 131

AdvertiseMint

FEBRUARY 22, 2024

Facebook rewards ads that resonate with users by offering lower costs and better placement. High-quality ads with compelling content and visuals tend to perform better and cost less. Ensuring your ads are relevant to your target audience is key to maximizing ROI and minimizing costs. Competition. Real-time optimization.

CPC 52

CPC CPA CPM Impressions 52

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads. How much does RTB cost? Why use RTB?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Agility Ads

MARCH 18, 2022

Rather than setting up an established date, location, or time for an ad to run and then running the ad, you use software to establish an algorithm of who, when, and where you target. Programmatic advertising aims to place your ad to the right person at the right time and place.

Advertising 52

Advertising Healthcare ROI Audience 52

Digital Remedy

SEPTEMBER 4, 2023

Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Today, attribution has become the standard and is now expected from media partners. Advertisers are looking for more.

Conversion 52

Conversion Impressions Ad Space ROI 52

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech. Ways to learn more about adtech.

First-Party Cookies 124

First-Party Cookies Cookies Impressions Ad Exchange 124

Smart-Hub

OCTOBER 3, 2023

Publishers exhibit their sought-after ad space while advertisers armed with data-driven approaches vie for top-tier positions. The platform automates the bidding process, as a result of which the most favorable offer leads to winning the bid and getting or selling advertising space.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buying is a crucial component of any advertising campaign.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Digital Remedy

DECEMBER 2, 2021

The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Taking Campaign Measurement to the Next Level. Today, attribution has become the standard and is now expected from media partners. Advertisers are looking for more.

Conversion 52

Conversion Impressions Ad Space ROI 52

Monetize More

JUNE 20, 2023

InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. FAQ What Are Mobile Game Ad Networks?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

JULY 19, 2022

This is what happens in Server-Side Header Bidding: User enters URL to visit website and browser loads the page The header bidding script embedded in the site’s coding sends a request to the ad server The server sends bid requests to ad exchanges, SSPs, and advertisers. How to select the best Server-Side Header Bidding Provider?

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Digital Remedy

APRIL 5, 2022

Leverage ad solutions that simplify the process. Managing all of these moving parts in a convergent strategy can be overwhelming, so you’ll need intuitive tools that drive value and ROI, instead of taking up so much time and effort that it’s a net loss no matter how effective your campaigns are. Learning is key.

Marketing 52

Marketing Audience Ad Space ROI 52

Digital Remedy

APRIL 5, 2022

Leverage ad solutions that simplify the process. Managing all of these moving parts in a convergent strategy can be overwhelming, so you’ll need intuitive tools that drive value and ROI, instead of taking up so much time and effort that it’s a net loss no matter how effective your campaigns are. Learning is key.

Marketing 52

Marketing Audience Ad Space ROI 52

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. First-party data actually achieves the highest return on investment (ROI) of all data types, and most marketers actually believe that first-party data provides the best path to true customer understanding and therefore to better performance. Key Takeaways. Sources: 1.

Advertising 52

Advertising Ad Space CPA Impressions 52

Digiday

JULY 26, 2022

Everything it takes to get a message out — paper, postage, transportation and ad space — has become more expensive in 2022. For instance, some direct-to-consumer e-commerce brands enjoy significant ROI from printing and mailing a monthly catalog that sparks discovery. And that isn’t likely to change any time soon.

Marketing 67

Marketing Display Advertising Audience Ad Space 67

Monetize More

SEPTEMBER 22, 2022

InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. What Are Mobile Game Ad Networks?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Adtelligent

DECEMBER 29, 2020

This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms.

Advertising 52

Advertising Ad Space Audience Education 52

Monetize More

NOVEMBER 1, 2022

Advertisers can track how many people have visited the ad, how long they viewed it, and what actions they took as a result. For the publisher, an insertion order helps ensure they’re being paid for their ad space. It also allows them to track how well each ad performs so they can make adjustments as needed.

Impressions 52

Impressions Ad Space Advertising ROI 52

Monetize More

OCTOBER 13, 2022

Bidders are keen on looking for the lowest prices in order to get the maximum ROI. The prices reflect the real value of your ad space, stopping advertisers from bidding below the minimum base price that has been set. That’s how dynamic floors stop inventory value depreciation.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

illumin

OCTOBER 20, 2023

By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions. This increases the value of the ad space, attracting advertisers that are willing to pay a premium for targeted placements.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Digital Remedy

MARCH 9, 2022

marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts. The research found that U.S.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts. The research found that U.S.

Advertising 52

Advertising Audience CPA Media 52

InMobi

JUNE 8, 2018

The questions for everyone in the digital ad space then becomes, what can be done to combat ad fraud, and can it ever be stopped for good? Know Thy Enemy This famous idiom from Sun Tzu’s Art of War may be referring to military battles, but it’s just as apt in the battles against ad fraud.

Ad network 52

Ad network Machine Learning Ad Space ROI 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Monetize More

SEPTEMBER 8, 2022

So you may need more than just marketing ROI. With ad monetization, you’ll only need to focus on creating wide-reaching , high-quality content. You don’t need to compromise your authority to be monetized with ads. How can you provide ad spaces? The content creation process takes time.

Affiliates 52

Affiliates Click Through Rate Audience Banner 52

Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Automatad Inc.

JANUARY 23, 2024

After that, when the same user visits the publisher site that sells ad space (e.g., The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. User experience can be greatly improved, eventually improving ad viewability and revenue.

Audience 52

Audience Cookies Ad Server Viewability 52

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form. Here is how the process works: 1.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. I know you’re probably not poppin’ open champagne whilst reading this, but in all seriousness, we are at an ideal time to maximize revenue for your site.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

SEPTEMBER 1, 2022

There are plenty of legit publishers out there who are losing money and getting their AdSense accounts suspended due to the presence of over-aggressive bots populating their ad space. Enjoy your AdSense revenue folks!

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40