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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI.

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Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. vCPM, a metric for measuring the cost of viewable impressions, aids advertisers in maximizing ROI and empowers publishers to boost ad revenue.

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What is an ad network?

AdvertiseMint

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers.

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Best Gaming Ad Networks [2023]

Monetize More

InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. They have a 100% fill rate in the UK and offer excellent CPM’s.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. So, if you are interested, feel free to contact.

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Best Gaming Ad Networks [2022]

Monetize More

InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. They have a 100% fill rate in the UK and offer excellent CPM’s.