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Drive growth with account-based marketing

Martech

The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons). The decision-maker: Usually the manager of the influencer (focused on ROI). Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data.

Marketing 107
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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Track Performance: Run the campaigns for a set period, usually a few weeks or a month. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Analyze and Optimize: Analyze the performance of each campaign.