Brand Awareness Click Through Rate Performance Targeting ROI 
Martech
MARCH 10, 2022
Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Specifically: Translate ABM brand awareness from target accounts into website traffic. Why we care.
Single Grain
JULY 31, 2023
Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.
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