Adweek
MAY 9, 2024
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated.
AdExchanger
MAY 9, 2024
The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% increase from last year, and net income (i.e. profit) jumped from $9 million in Q1 2023 to $32 million this quarter. Consistent revenue growth and profit has become the norm for TTD, which reported […] The post The Trade Desk Reframes Its Open Internet Vision As ‘The Premium Internet’ appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MAY 9, 2024
It was supposed to be a clever product demonstration for Apple's latest sleek, AI-powered iPad. But the brand, typically praised for its advertising, has sparked a wave of backlash for a commercial that crushes and destroys creative tools. In just a couple of days since its release, Apple's "Crush" has become one of the most.
AdExchanger
MAY 9, 2024
Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it's slowly gaining subscribers, and expects bundling and global expansion to help speed up traction for its streaming service, Max. The post WBD Suffers From Revenue Loss, Turning To Bundling And Global Expansion As A Lifeline appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 9, 2024
When the sun comes out, people's first instinct might not be to reach for a dark, creamy stout, sometimes seen as a heavier drink more suitable for cold weather. But Guinness, a leader in the stout category, wants to be the go-to at backyard barbecues as much as in cozy pubs. In the Diageo brand's.
Martech
MAY 9, 2024
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 9, 2024
Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings call on Thursday. Roblox’s other business metrics didn’t allay concerns about its lack of major revenue streams beyond digital in-app purchases, which is […] The post Roblox Says Ads Will Not Have A Notable Impact On Its Business This Year appeared first on AdExchanger.
Adweek
MAY 9, 2024
As a Peloton instructor, Kendall Toole knows something about perseverance. Toole is a partner and shareholder in sports nutrition brand Don't Quit, and ahead of her appearance at Brand Play, ADWEEK's sports marketing summit, Thursday, ADWEEK has the exclusive premiere of the Peloton star's new appearance in Don't Quit's Persevering Profile series.
Martech
MAY 9, 2024
HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. The Cambridge, Mass., digital marketing vendor reported earnings at $1.68 a share and revenue of $617.4 million for the first quarter of 2024. The earnings are up 40% from the same period last year and a 23% increase in revenue.
Adweek
MAY 9, 2024
In this episode of The Speed of Culture, host Matt Britton sits down with Gita Rebbapragada, chief operating officer of animation streaming service Crunchyroll. Rebbapragada shares insights on how anime differentiates itself with storytelling that pushes traditional boundaries, the evolving landscape of content creation and Crunchyroll's strategic role within Sony Pictures Entertainment's ecosystem.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Ad Monsters
MAY 9, 2024
With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. According to Juniper Research, the global losses companies will face due to ad fraud will be about $100 billion by the end of 2024. And, as the digital world is changing rapidly, fraudsters are becoming more advanced and organized.
AdExchanger
MAY 9, 2024
For Magnite, the biggest growth opportunity lies in supply-path optimization. The trade-off is the pressure to differentiate itself from other supply-side platforms competing for agency deals. The post Magnite Makes Its Case As A Differentiated SSP appeared first on AdExchanger.
Seth Godin
MAY 9, 2024
Does your brand have a personality? When people expect you to act a certain way, you have a brand. And that expectation is worth understanding. Can you help us understand whether you’re a cat or a dog in the way you react, respond, delight or sneak around? And if you’re a dog, what sort?
Martech
MAY 9, 2024
This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. Please read Kim Davis’ excellent analysis of what that does and doesn’t mean. A closer look at the 3,000-ish new tools underlines that point. No fewer than 77% are genAI-based and more than half of those relate to content creation.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MAY 9, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Enough With The Pearl Clutching appeared first on AdExchanger.
Martech
MAY 9, 2024
Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. When we spoke, he was driving to an airport in Croatia, but he was still able to address the “trough of disillusionment” that might be just around the corner for some — not all — uses of generative AI.
AdExchanger
MAY 9, 2024
News orgs are still struggling to monetize with ads, if News Corp’s earnings report on Wednesday is any indication. The company’s total Q3 revenue – it operates on a different fiscal calendar than most companies – was $2.42 billion, down 1% YOY. This was due in large part to a decline in ad revenue across […] The post News Corp Earnings Illustrate The News Industry’s Ad Woes appeared first on AdExchanger.
Martech
MAY 9, 2024
Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is that pivotal moment when a prospective customer feels intense pain from a problem that your solution could instantly alleviate — if only they were aware it existed.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MAY 9, 2024
Next week, the TV Upfronts will put on their usual glitzy parade for media buyers – but there are new players and areas of focus that we highlight on this week’s episode. Instead of just Hollywood stalwarts, ecommerce giants and streamers like Amazon and Netflix are presenting at the upfronts now that they have robust […] The post Data Dazzles Ahead of the TV Upfronts appeared first on AdExchanger.
Ad Badger
MAY 9, 2024
Curious about turning your designs into cash with Merch by Amazon? In this guide, Ad Badger will show you the. Read More Merch By Amazon: How Can You Succeed? The post Merch By Amazon: How Can You Succeed? appeared first on Ad Badger.
AdExchanger
MAY 9, 2024
Smart TV makers are starting to adopt The Trade Desk's UID 2.0. Plus: Podcast advertising revenue growth slows down. The post Smart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps appeared first on AdExchanger.
Digiday
MAY 9, 2024
While the creator economy is growing and expanding, so are the technologies within the landscape. Enter virtual influencers. That’s right, digital characters if you will, which are in some cases used instead of human influencers as a means to reach new audiences and showcase new levels of innovation that companies have to offer. While this isn’t a new concept — virtual influencers have been around since the early 2000s — the rise of AI and the growth of the creator economy have sparked a resurge
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
MAY 9, 2024
Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks, Disney, Netflix, Warner Bros. Discovery (WBD), NBCUniversal and Paramount all made one last appeal for spend commitments going into TV upfront negotiations, which start next week. Sports led nearly every pitch, as the historic battle […] The post Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts appeared first on AdExchanger.
Exchange Wire
MAY 9, 2024
On today’s news digest: TikTok Files Lawsuit Against Ban Bill; OpenAI Partners with Publishing Group; RTL Posts 2.6% YoY Revenue Growth TikTok and its Chinese-owned parent company ByteDance have filed a lawsuit against the US government, following the passing of the [.] The post TikTok Files Lawsuit Against Ban Bill; OpenAI Partners with Publishing Group; RTL Posts 2.6% YoY Revenue Growth appeared first on ExchangeWire.com.
IAB Tech Lab
MAY 9, 2024
We are pleased to release the final version of Differential privacy guidance- a must-read guide for Advertisers, Publishers, and Ad tech vendors Protecting user privacy has recently become a hot-button topic, both for legal compliance and to safeguard first-party data. There is a dizzying array of different approaches to making […] The post Understanding Differential Privacy: A powerful tool for Ads Privacy appeared first on.
Exchange Wire
MAY 9, 2024
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a new strategic partnership with Consumable, a distinguished leader in digital audio. This collaboration merges Clinch's expertise in omnichannel [.] The post Clinch Expands Omnichannel Audio Reach through Strategic Partnership with Consumable appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 9, 2024
If you have all the money in the world as Apple does, certainly in terms of its marketing budget, there’s a big onus to spend it wisely. And since Tor Myhren moved there from Grey it mostly has. ‘Precision Finding’ may be another half-desperate effort to make people shell out even more money for the … The post MAA Ad of the Week: Apple’s Precision Finding from Kim Gehrig first appeared on More About Advertising.
Rob Campbell
MAY 9, 2024
This kind-of carries on from yesterday’s post because I’m seeing a lot of strategists asking ‘is strategy a joke’ I get why they’re asking it and some have some excellent takes on it but I can’t help but feel we’re all missing the point. Because at the end of the day, there’s only one question to ask in relation to our discipline.
illumin
MAY 9, 2024
Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.
More About Advertising
MAY 9, 2024
Two noteworthy newbies on the UK creative scene this week. We’ve already had start-up Calling for PG Tips and now it’s Jung von Matt London for giant online homeware business Wayfair. German-based JVM is an established business of course with 34 offices in ten countries although, hitherto, only a minor presence in the UK. ‘Get … The post Jung von Matt makes impressive UK debut for Wayfair first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
363 
Let's personalize your content