Adweek

DECEMBER 4, 2023

With the help of the public relations and advertising industry. How did an oil baron end up in charge of the world's biggest climate conference? That's the gist of a new report from activist group Clean Creatives, which demands the ad industry cut ties with fossil fuel clients. The report builds on a slew of.

Public Relations 337

Public Relations Advertising 337

Adweek

FEBRUARY 1, 2024

The Fossil Fuel Non-Proliferation Treaty Initiative, a diplomatic and communications campaign promoting a clean energy transition and funded by the Earth Island Institute, has a new public relations agency of record (AOR): the Stagwell-owned global PR and marketing firm, Allison.

Public Relations 293

Public Relations Communications Agency Marketing 293

Adweek

FEBRUARY 28, 2024

Natalie McGrath, most recently vice president of marketing for buy now, pay later platform Afterpay, will oversee brand and growth marketing, creative services, public relations and customer service as chief marketing officer.

Public Relations 261

Public Relations Fashion Marketing 261

Adweek

MARCH 13, 2024

For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don't always look like the general public. Agencies and public relations. More than half of the people employed in the industry are women. Nearly 4 in 5 are white.

Agency 291

Agency Public Relations Advertising 291

Adweek

APRIL 21, 2023

62Above 62Above welcomed Stephanie Giner as public relations account supervisor. Giner brings experience from previous roles as communications director for United Way and assistant director of public relations for Fontainebleau Miami Beach. Acceleration.

Public Relations 258

Public Relations Communications Agency 258

Adweek

JULY 13, 2023

This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. VaynerMedia has been focused on expanding its global footprint and building linear buying expertise.

Agency 246

Agency Public Relations 246

Adweek

SEPTEMBER 29, 2022

He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.

Communications 313

Communications Public Relations Media Advertising 313

Adweek

JUNE 13, 2023

The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,

Audience 261

Audience Public Relations Agency Marketing 261

Adweek

APRIL 20, 2023

360PR+ 360PR+ was selected to manage public relations for the Skin Creative product division at consumer goods. 180 180 was chosen as Dubai Airports' brand strategy and communications partner. The agency's work will include internal and external campaigns.

Agency 261

Agency Public Relations Communications 261

Adweek

JUNE 15, 2023

It was 1994, and Yaverbaum was handling public relations for Ikea. Feeling confident it had a good read on the American public, the company decided to roll out an ad. Eric Yaverbaum can still remember the pale look on his client's face. The Swedish home-furnishings giant had expanded to the United States a decade earlier.

Public Relations 246

Public Relations Marketing 246

Adweek

OCTOBER 5, 2022

In its Code of Ethics, the Public Relations Society of America outlines the values that its members should aspire to when working on behalf of clients. As examples of what not to do, the code offers a few scenarios, including: Creating "front groups" to simulate grassroots support for a client and employing people to pose.

Public Relations 274

Public Relations 274

Adweek

APRIL 13, 2023

In April 2020, the number of positions in advertising, public relations and other related services declined 8.3% Three years ago this month, as Covid-19 began to spread across the country, more than 20 million U.S. jobs disappeared. The ad industry was not spared.

Public Relations 273

Public Relations Advertising 273

Adweek

AUGUST 12, 2022

Edelman will end its three-year relationship with South Africa's Standard Bank Group, the public relations giant confirmed to Adweek.

Public Relations 246

Public Relations 246

Adweek

JUNE 3, 2022

At one of the many Jacob's Pickles locations, I sat down Magnolia Bakery's vp of Public Relations in the West Village of NYC to talk about their newest partnership. Sara Gramling has been leading PR and partnerships at Magnolia Bakery for an almost unheard of 11 years. My conversation with her felt as warm and.

Public Relations 284

Public Relations Conversion 284

Adweek

SEPTEMBER 15, 2022

Highwire Public Relations, a communications firm with deep expertise in tech and health care, has secured strategic investment from Shamrock Capital. The funding will accelerate Highwire's growth and expansion of its integrated communications and digital marketing services. "A

Public Relations 246

Public Relations Communications Marketing 246

Adweek

OCTOBER 11, 2022

The Definitive Guide to Public Relations Coups--if there were such a book--would surely record a groundbreaking event in 1966. That spring, a publicist from Milton Bradley placed a call to NBC and got a new game called Twister onto The Tonight Show. The episode aired the evening of May 3. With Ed McMahon and fashion.

Public Relations 261

Public Relations Fashion 261

Adweek

SEPTEMBER 12, 2022

As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. It's just that polluters have shaped the dominant narrative.

Public Relations 246

Public Relations Communications Advertising 246

Adweek

SEPTEMBER 12, 2022

On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Rachel Gillman Rischall, founder of Chicago-based lifestyle public relations firm Three PR.

Public Relations 246

Public Relations Media 246

Fuel Lines

JUNE 9, 2016

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. This session will walk through the building blocks of creating a performance-based public relations plan for your agency.

Public Relations 249

Public Relations Agency Communications Media 249

Martech Series

MARCH 1, 2023

Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE. Her professional background includes leading digital marketing, public relations, and strategic content creation for B2B tech companies.

Public Relations 81

Public Relations Marketing Healthcare MarTech 81

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Playwire

OCTOBER 8, 2024

Begin by clearly defining your brand identity and creating a PRFAQ (public relations frequently asked questions) to articulate your story. It helps you build meaningful relationships that transcend specific platforms or algorithms with your audience. It's never too late to develop your brand strategy.

Audience 52

Audience Public Relations 52

Digiday

JUNE 2, 2024

Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.

Agency 93

Agency Public Relations Media Communications 93

EGC Group

JUNE 23, 2023

Have you ever considered that this expression might well have been the foundation of public relations? Let’s take a look at public relations (a.k.a. We’ve all heard the expression: “Word of mouth is the best form of advertising.” PR) and its power for making the presence of a person, brand or event known.

Public Relations 52

Public Relations Advertising Marketing 52

Martech Series

SEPTEMBER 8, 2022

Public Relations Management Platform Recognized for Setting the Standard for Distributed Work.

Public Relations 84

Public Relations MarTech Marketing Media 84

Fuel Lines

JULY 16, 2012

After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. Strategic use of public relations can help small- and mid-sized agencies—even a one-person operation—level the playing field with larger competitors.

Agency 279

Agency Public Relations Manufacturing Finance 279

Martech Series

AUGUST 4, 2022

public relations agencies. This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. Total demand is segmented by establishment type in terms of: advertising agencies. media representatives. media buying agencies. direct mail advertisers. display advertisers. ad material distributors.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

AdPulp

FEBRUARY 7, 2021

Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […].

Public Relations 98

Public Relations 98

AdPulp

SEPTEMBER 21, 2020

Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […].

Public Relations 98

Public Relations 98

Martech Series

JANUARY 17, 2023

Public relations and communications. Public relations and communications teams can be closer to consumers to drive more impactful earned media campaigns, manage brand reputation​, and mitigate risks.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech

MAY 17, 2024

When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media. You’re told that you need PR, which stands for press release, right?

Communications 111

Communications Public Relations Media Brand Awareness 111

Digiday

JULY 18, 2023

When it comes to managing public relations in esports, one thing is for sure: it’s never boring. For years after the major game developers spun up their competitive gaming leagues in the mid-teens, all esports news seemed to be good news.

Public Relations 65

Public Relations Media Marketing Advertising 65

Digiday

JUNE 1, 2022

Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication.

Communications 74

Communications Public Relations Brand Awareness Agency 74

Digiday

MAY 9, 2023

Public relations has a reputation problem. At least that’s the case according to a PR industry veteran of 16 years who predominately works with B2B tech brands.

Public Relations 69

Public Relations Communications Agency Media 69

Digiday

MAY 9, 2023

Public relations has a reputation problem. At least that’s the case according to a PR industry veteran of 16 years who predominately works with B2B tech brands.

Public Relations 69

Public Relations Communications Agency Media 69

AdPulp

JANUARY 26, 2020

Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago.

Public Relations 69

Public Relations Advertising Communications 69

Digiday

AUGUST 24, 2023

For example, Ketchum public relations firm manages the company’s communication efforts while OMD handles its media buying and activations. D3 recently produced campaigns like PopCorners’ “Breaking Good” Super Bowl ad and Frito’s sponsorship of the FIFA World Cup with the “Is It Called Soccer or Football?”

Public Relations 68

Public Relations Communications Agency Media 68