Adweek

JANUARY 22, 2024

Public relations firms have been working alongside the fossil fuel industry to obstruct climate policy for decades, and Edelman's recent connection with the Koch network is the latest example.

Public Relations 355

Public Relations 355

Adweek

DECEMBER 4, 2023

With the help of the public relations and advertising industry. How did an oil baron end up in charge of the world's biggest climate conference? That's the gist of a new report from activist group Clean Creatives, which demands the ad industry cut ties with fossil fuel clients. The report builds on a slew of.

Public Relations 338

Public Relations Advertising 338

Adweek

JANUARY 3, 2024

Public perception can make or break a company. It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world.

Public Relations 325

Public Relations Communications Media 325

Adweek

SEPTEMBER 29, 2022

He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.

Communications 317

Communications Public Relations Media Advertising 317

Adweek

MARCH 18, 2024

Aiming to unify the agency's external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal. POD leaders.

Public Relations 312

Public Relations Agency Marketing Advertising 312

Fuel Lines

JULY 16, 2012

After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. Strategic use of public relations can help small- and mid-sized agencies—even a one-person operation—level the playing field with larger competitors.

Agency 279

Agency Public Relations Manufacturing Finance 279

Adweek

APRIL 21, 2023

62Above 62Above welcomed Stephanie Giner as public relations account supervisor. Giner brings experience from previous roles as communications director for United Way and assistant director of public relations for Fontainebleau Miami Beach. Acceleration.

Public Relations 261

Public Relations Communications Agency 261

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Adweek

FEBRUARY 1, 2024

The Fossil Fuel Non-Proliferation Treaty Initiative, a diplomatic and communications campaign promoting a clean energy transition and funded by the Earth Island Institute, has a new public relations agency of record (AOR): the Stagwell-owned global PR and marketing firm, Allison.

Public Relations 299

Public Relations Communications Agency Marketing 299

Adweek

MARCH 13, 2024

For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don't always look like the general public. Agencies and public relations. More than half of the people employed in the industry are women. Nearly 4 in 5 are white.

Agency 296

Agency Public Relations Advertising 296

Fuel Lines

JUNE 9, 2016

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. This session will walk through the building blocks of creating a performance-based public relations plan for your agency.

Public Relations 249

Public Relations Agency Communications Media 249

Adweek

JUNE 3, 2022

At one of the many Jacob's Pickles locations, I sat down Magnolia Bakery's vp of Public Relations in the West Village of NYC to talk about their newest partnership. Sara Gramling has been leading PR and partnerships at Magnolia Bakery for an almost unheard of 11 years. My conversation with her felt as warm and.

Public Relations 289

Public Relations Conversion 289

Adweek

OCTOBER 5, 2022

In its Code of Ethics, the Public Relations Society of America outlines the values that its members should aspire to when working on behalf of clients. As examples of what not to do, the code offers a few scenarios, including: Creating "front groups" to simulate grassroots support for a client and employing people to pose.

Public Relations 279

Public Relations 279

More About Advertising

JULY 6, 2020

Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no mercy?)

Public Relations 105

Public Relations Finance Media Agency 105

Adweek

APRIL 13, 2023

In April 2020, the number of positions in advertising, public relations and other related services declined 8.3% Three years ago this month, as Covid-19 began to spread across the country, more than 20 million U.S. jobs disappeared. The ad industry was not spared.

Public Relations 278

Public Relations Advertising 278

Adweek

FEBRUARY 28, 2024

Natalie McGrath, most recently vice president of marketing for buy now, pay later platform Afterpay, will oversee brand and growth marketing, creative services, public relations and customer service as chief marketing officer.

Public Relations 264

Public Relations Fashion Marketing 264

Adweek

APRIL 20, 2023

360PR+ 360PR+ was selected to manage public relations for the Skin Creative product division at consumer goods. 180 180 was chosen as Dubai Airports' brand strategy and communications partner. The agency's work will include internal and external campaigns.

Agency 264

Agency Public Relations Communications 264

Adweek

OCTOBER 11, 2022

The Definitive Guide to Public Relations Coups--if there were such a book--would surely record a groundbreaking event in 1966. That spring, a publicist from Milton Bradley placed a call to NBC and got a new game called Twister onto The Tonight Show. The episode aired the evening of May 3. With Ed McMahon and fashion.

Public Relations 264

Public Relations Fashion 264

Adweek

JUNE 13, 2023

The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,

Audience 264

Audience Public Relations Agency Marketing 264

Adweek

SEPTEMBER 12, 2022

As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. It's just that polluters have shaped the dominant narrative.

Public Relations 246

Public Relations Communications Advertising 246

Adweek

JULY 13, 2023

This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. VaynerMedia has been focused on expanding its global footprint and building linear buying expertise.

Agency 246

Agency Public Relations 246

Adweek

AUGUST 12, 2022

Edelman will end its three-year relationship with South Africa's Standard Bank Group, the public relations giant confirmed to Adweek.

Public Relations 246

Public Relations 246

Adweek

JUNE 15, 2023

It was 1994, and Yaverbaum was handling public relations for Ikea. Feeling confident it had a good read on the American public, the company decided to roll out an ad. Eric Yaverbaum can still remember the pale look on his client's face. The Swedish home-furnishings giant had expanded to the United States a decade earlier.

Public Relations 246

Public Relations Marketing 246

Adweek

SEPTEMBER 15, 2022

Highwire Public Relations, a communications firm with deep expertise in tech and health care, has secured strategic investment from Shamrock Capital. The funding will accelerate Highwire's growth and expansion of its integrated communications and digital marketing services. "A

Public Relations 246

Public Relations Communications Marketing 246

Adweek

SEPTEMBER 12, 2022

On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Rachel Gillman Rischall, founder of Chicago-based lifestyle public relations firm Three PR.

Public Relations 246

Public Relations Media 246

Fuel Lines

FEBRUARY 12, 2013

The following are my observations working with the typical advertising, digital, media or Public Relations firm: Agencies are their own worst clients. Agencies have a commonality of problems when it comes to new business. The cobbler’s children with no shoes. I’ve used this outline with over 130+ agencies in the U.S.,

Agency 279

Agency Public Relations Retail Audience 279

Fuel Lines

FEBRUARY 3, 2016

The content is driven by experienced marketing, advertising, and public relations professionals who write on a broad range of topics and want share their knowledge and promote discussion within the community. The Agency Post provides marketing agency professionals with useful and insightful viewpoints to provoke discussion and debate.

Agency 242

Agency Public Relations Marketing Advertising 242

Fuel Lines

FEBRUARY 7, 2013

A survey was sent to advertising, digital, media and public relations executives to assess their attitudes toward social media, where they are finding success, what tools they use and where they continue to struggle. How many hours per week would you say you spend on social media for new business?

Media 264

Media Public Relations Agency Communications 264

Fuel Lines

APRIL 7, 2014

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

Communications 278

Communications Public Relations Media Conversion 278

Fuel Lines

JANUARY 4, 2017

Fires Up Public Relations for Your Agency. Public relations usually focuses on pitching and placing stories , but an event is different. What a great opportunity to create your own visibility and feature your agency’s coolness and culture. Give your clients and prospects a reason to visit.

Agency 212

Agency Public Relations Audience Education 212

Fuel Lines

AUGUST 7, 2013

ICOM is integrated with skills in all forms of commercial persuasion including public relations and digital marketing. ICOM has a history of serving international clients in multiple international markets in all product sectors.

Agency 276

Agency Public Relations Communications Healthcare 276

Fuel Lines

MARCH 1, 2018

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky, CEO of global public relations firm Weber Shandwick.

Agency 256

Agency Communications Public Relations Media 256

Martech

FEBRUARY 12, 2025

Communications and public relations experts use genAI to produce content for press releases, interviews and executive briefings, but its capabilities go further. AI can transcribe and translate interview recordings, improving efficiency and accuracy.

Marketing 122

Marketing Public Relations Communications MarTech 122

Fuel Lines

MAY 27, 2014

I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. I’ve been actively creating content since 2007, a year after Twitter was founded. Twitter helped to accelerate the search rankings of my content and has generated more traffic to my website than any other tool.

Agency 275

Agency Click Through Rate Public Relations SEO 275

Martech

OCTOBER 16, 2024

Additional information regarding these and other factors that could affect our results is included in our SEC filings, which may be obtained by visiting our Investor Relations page on its website at investors.semrush.com or the SEC’s website at www.sec.gov.

MarTech 131

MarTech Media Education SEO 131

Fuel Lines

SEPTEMBER 12, 2019

Outline the new business plan through specific strategies: Public Relations, Social Media, Direct Mail, Digital, etc. Follow the KISS method. Keep everything as simple as possible including the plan. A one page plan can easily suffice. Establish benchmarks for the things you can measure.

Agency 249

Agency Public Relations Audience Marketing 249

Martech Series

SEPTEMBER 8, 2022

Public Relations Management Platform Recognized for Setting the Standard for Distributed Work.

Public Relations 84

Public Relations MarTech Marketing Media 84