Public Relations Related Topics 
AdPulp
MARCH 30, 2022
I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Public relations works in many not-so-obvious ways.
More About Advertising
JULY 6, 2020
Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no mercy?)
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Martech Series
MARCH 1, 2023
Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE.
Fuel Lines
JUNE 9, 2016
The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. This session will walk through the building blocks of creating a performance-based public relations plan for your agency. That led to an opportunity in Nashville, Tennessee, with Dye, Van Mol & Lawrence, one of the leading full-service public relations and advertising agencies in the Southeast.
Martech Series
MARCH 1, 2023
AI/ML Sales & Marketing Technology Advertising Artificial Intelligence Communications Emerging Tech Fandom Helix Wolfson Marketing News OpenWeb Public Relations special events sports innovation stagwell Sustainability transform marketing
Fuel Lines
JUNE 10, 2015
Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Public relations can help you get in front of influencers and decision makers who may be difficult to connect with through other means. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.
Martech Series
JANUARY 9, 2023
As Momentum Surges, Jones is Tapped to Take the Agency to the Next Level, Elevating FINN’s Reputation and Culture as a Global Integrated Powerhouse Fueled by Purpose.
Martech Series
JANUARY 17, 2023
Public relations and communications. Public relations and communications teams can be closer to consumers to drive more impactful earned media campaigns, manage brand reputation, and mitigate risks.
Martech Series
AUGUST 4, 2022
public relations agencies. Ad spending on audio/video streaming services to see strong gains. US advertising service revenues are forecast to advance 8.0%
Fuel Lines
JULY 16, 2012
After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. Strategic use of public relations can help small- and mid-sized agencies—even a one-person operation—level the playing field with larger competitors. After I made several introductions to financial publications on his behalf, he started getting contacted by finance reporters and quoted in their stories.
Adweek
SEPTEMBER 29, 2022
He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952.
Adweek
OCTOBER 5, 2022
In its Code of Ethics, the Public Relations Society of America outlines the values that its members should aspire to when working on behalf of clients.
Gods of Advertising
OCTOBER 6, 2016
One can game public opinion. ads Advertising America celebrities communicating pop culture popular culture racism reality TV scandal sexuality social media sports Uncategorized advertising and controversy bad behavior Betting on the backlash breaking through the clutter courting controversy gaming public opinion Kaepernick Kardashians new marketing techniques social media and public relations
Adweek
AUGUST 12, 2022
Edelman will end its three-year relationship with South Africa's Standard Bank Group, the public relations giant confirmed to Adweek.
Adweek
SEPTEMBER 15, 2022
Highwire Public Relations, a communications firm with deep expertise in tech and health care, has secured strategic investment from Shamrock Capital.
Adweek
OCTOBER 11, 2022
The Definitive Guide to Public Relations Coups--if there were such a book--would surely record a groundbreaking event in 1966. That spring, a publicist from Milton Bradley placed a call to NBC and got a new game called Twister onto The Tonight Show.
Adweek
SEPTEMBER 12, 2022
As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. It's just that polluters have shaped the dominant narrative.
Adweek
JUNE 3, 2022
At one of the many Jacob's Pickles locations, I sat down Magnolia Bakery's vp of Public Relations in the West Village of NYC to talk about their newest partnership. Sara Gramling has been leading PR and partnerships at Magnolia Bakery for an almost unheard of 11 years.
Adweek
SEPTEMBER 12, 2022
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Rachel Gillman Rischall, founder of Chicago-based lifestyle public relations firm Three PR.
AdPulp
FEBRUARY 7, 2021
Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria.
AdPulp
SEPTEMBER 21, 2020
Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria.
AdPulp
JANUARY 26, 2020
Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin.
More About Advertising
SEPTEMBER 30, 2021
Nuytemans left) was global chief growth officer at the WPP agency, spanning its public relations, growth and innovation, advertising, health, and experience businesses. Ogilvy has a new EMEA CEO in Patou Nuytemans who succeeds long-serving Paul O’Donnell.
Martech Series
DECEMBER 26, 2022
Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications.
AdPulp
MAY 24, 2020
You can revisit the ceremony here: The College is home to the Stan Richards School of Advertising and Public Relations, among other notable programs. On Saturday, Moody College of Communications at the University of Texas held a virtual graduation ceremony for its 2020 graduates.
More About Advertising
AUGUST 31, 2017
The agreement means that Gruppo Campari has the choice of WPP companies and agencies for advertising, public relations, media investment, digital, data. Gruppo Campari has appointed a team from WPP agencies – ‘Team Campari’ – to work on its portfolio of over 50 brands including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.
Martech Series
JANUARY 12, 2023
The Innovation SABRE Awards celebrate the full breadth and scope of the creative content produced by modern public relations professionals. First-of-its-Kind AI Platform Honored as a Tech Stack Award Winner in the PR Software and Services Category.
Ad Rants
FEBRUARY 28, 2023
Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed.
Digiday
MARCH 12, 2023
Nowadays, there’s a lot being asked of public relations agencies. “When I started in PR, it was print publications and magazine placements and that was the shining light of success,” Grant said.
Digiday
JUNE 1, 2022
Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship.
More About Advertising
MAY 9, 2018
Team Energy includes advertising, digital, marketing communications, branding, public relations and brand research, drawing on WPP agencies including VML, Advertisers Agencies Creative Finance Media News BP featured WPPSome welcome news for WPP, it’s retained the BP account for its corporate, fuels and Castrol businesses globally through what seems to be a new entity: Team Energy. BP has been reviewing such matters since 2017.
More About Advertising
DECEMBER 23, 2015
Public relations and public affairs has. WPP’s Sir Martin Sorrell (below) has been giving his predictions for 2016 to The Drum (he expects to see Hillary Clinton in the White House). On WPP itself he says: “From a functional point of view, advertising and media investment management continue to be extremely strong, along with digital. News featured Sir Martin Sorrell WPP
More About Advertising
SEPTEMBER 5, 2017
PR firm Bell Pottinger, found guilty by all parties, including the investigation it commissioned from a law firm, of engaging in unethical practices for the Gupta brothers in South Africa, has been drummed out of the Public Relations Consultants Association (PRCA) and told it can’t re-apply for five years.
Martech Series
OCTOBER 25, 2022
Bowley earned her bachelor’s of arts in journalism and public relations at the University of Nebraska-Lincoln and a master’s in business administration from Arizona State University.
Fuel Lines
FEBRUARY 3, 2016
The content is driven by experienced marketing, advertising, and public relations professionals who write on a broad range of topics and want share their knowledge and promote discussion within the community. How to create a predictable pipeline of leads through inbound marketing. You want to attract new clients from outside of your current sphere of influence, spend less time on unqualified prospects, avoid client reviews, and build a predictable pipeline of targeted accounts.
Martech Series
JANUARY 12, 2023
Karen Strauss will serve as a part-time strategic consultant to Glimpse, focused on marketing, public relations, and client outreach. Jay Popovich, Adam Bai, and Karen Strauss Join Glimpse— a Self-Serve Tool for Marketers, Communicators, and Creators to Uncover Human Sentiment Rapidly.
Martech Series
OCTOBER 1, 2022
Company to be featured Oct. 3 in the New York’s Most Respected Employers Issue. DeepIntent, the leading healthcare advertising technology company built to improve better patient health and business outcomes, is pleased to be ranked no.
Fuel Lines
JANUARY 4, 2017
Fires Up Public Relations for Your Agency. Public relations usually focuses on pitching and placing stories , but an event is different. Hosting your own events gives you control over the attendees, the agenda and the outcome. Networking and trade show events for new business is often a total waste of time. Attendees are focused on their own personal agendas. A more efficient and effective way to spend your time is to host your own events.
Digiday
DECEMBER 6, 2022
Aside from UGC, digital efforts are another key component of Red Carnation’s marketing strategy, particularly email newsletters and an investment in public relations, Fitzpatrick said.
Martech
MARCH 17, 2022
During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Marketers and public relations pros know this from dealing with their own brand-related crises.
Fuel Lines
SEPTEMBER 12, 2019
Outline the new business plan through specific strategies: Public Relations, Social Media, Direct Mail, Digital, etc. Having a written marketing plan makes new business easier and much more consistent. Most agencies have no plan for new business. They can’t express what they are selling or who they are selling it to. For you to state that you want to “take your agency to the next level” is not a strategy, it’s a goal. A strategy is not your agency’s mission statement.
Martech Series
JULY 14, 2022
He has built many successful companies and is considered an expert in strategic development, marketing, public relations, consumer behavior and direct response marketing. Ted Farnsworth, Co-Founder of ZASH Global Media and Entertainment, to Lead Alongside Lisa King as Co-CEO.
Martech Series
JANUARY 26, 2023
” The $100,000 pre-seed fund, which will be used primarily for continued feature development, will also be dedicated to marketing efforts, including advertising and public relations campaigns, to raise awareness about the app and attract a diverse user base.
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