Adweek

FEBRUARY 1, 2024

The Fossil Fuel Non-Proliferation Treaty Initiative, a diplomatic and communications campaign promoting a clean energy transition and funded by the Earth Island Institute, has a new public relations agency of record (AOR): the Stagwell-owned global PR and marketing firm, Allison.

Public Relations 263

Public Relations Communications Agency Marketing 263

Adweek

APRIL 21, 2023

62Above 62Above welcomed Stephanie Giner as public relations account supervisor. Giner brings experience from previous roles as communications director for United Way and assistant director of public relations for Fontainebleau Miami Beach. Acceleration.

Public Relations 190

Public Relations Communications Agency 190

Adweek

JULY 13, 2023

This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. VaynerMedia has been focused on expanding its global footprint and building linear buying expertise.

Agency 246

Agency Public Relations 246

Adweek

JUNE 13, 2023

The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,

Audience 240

Audience Public Relations Agency Marketing 240

Adweek

JUNE 15, 2023

It was 1994, and Yaverbaum was handling public relations for Ikea. Feeling confident it had a good read on the American public, the company decided to roll out an ad. Eric Yaverbaum can still remember the pale look on his client's face. The Swedish home-furnishings giant had expanded to the United States a decade earlier.

Public Relations 226

Public Relations Marketing 226

Adweek

APRIL 20, 2023

360PR+ 360PR+ was selected to manage public relations for the Skin Creative product division at consumer goods. 180 180 was chosen as Dubai Airports' brand strategy and communications partner. The agency's work will include internal and external campaigns.

Agency 232

Agency Public Relations Communications 232

Adweek

SEPTEMBER 29, 2022

He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.

Communications 293

Communications Public Relations Media Advertising 293

Adweek

OCTOBER 5, 2022

In its Code of Ethics, the Public Relations Society of America outlines the values that its members should aspire to when working on behalf of clients. As examples of what not to do, the code offers a few scenarios, including: Creating "front groups" to simulate grassroots support for a client and employing people to pose.

Public Relations 254

Public Relations 254

Adweek

SEPTEMBER 15, 2022

Highwire Public Relations, a communications firm with deep expertise in tech and health care, has secured strategic investment from Shamrock Capital. The funding will accelerate Highwire's growth and expansion of its integrated communications and digital marketing services. "A

Public Relations 222

Public Relations Communications Marketing 222

Adweek

SEPTEMBER 12, 2022

As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. It's just that polluters have shaped the dominant narrative.

Public Relations 215

Public Relations Communications Advertising 215

Adweek

OCTOBER 11, 2022

The Definitive Guide to Public Relations Coups--if there were such a book--would surely record a groundbreaking event in 1966. That spring, a publicist from Milton Bradley placed a call to NBC and got a new game called Twister onto The Tonight Show. The episode aired the evening of May 3. With Ed McMahon and fashion.

Public Relations 209

Public Relations Fashion 209

Adweek

JUNE 3, 2022

At one of the many Jacob's Pickles locations, I sat down Magnolia Bakery's vp of Public Relations in the West Village of NYC to talk about their newest partnership. Sara Gramling has been leading PR and partnerships at Magnolia Bakery for an almost unheard of 11 years. My conversation with her felt as warm and.

Public Relations 222

Public Relations Conversion 222

Adweek

AUGUST 12, 2022

Edelman will end its three-year relationship with South Africa's Standard Bank Group, the public relations giant confirmed to Adweek.

Public Relations 246

Public Relations 246

Adweek

SEPTEMBER 12, 2022

On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Rachel Gillman Rischall, founder of Chicago-based lifestyle public relations firm Three PR.

Public Relations 196

Public Relations Media 196

Martech Series

MARCH 1, 2023

Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE. Her professional background includes leading digital marketing, public relations, and strategic content creation for B2B tech companies.

Public Relations 81

Public Relations Marketing Healthcare MarTech 81

Fuel Lines

JUNE 9, 2016

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. This session will walk through the building blocks of creating a performance-based public relations plan for your agency.

Public Relations 249

Public Relations Agency Communications Media 249

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Martech Series

DECEMBER 26, 2022

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Yet, 43% of British B2B business development teams don’t use earned media.

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

EGC Group

JUNE 23, 2023

Have you ever considered that this expression might well have been the foundation of public relations? Let’s take a look at public relations (a.k.a. We’ve all heard the expression: “Word of mouth is the best form of advertising.” PR) and its power for making the presence of a person, brand or event known.

Public Relations 52

Public Relations Advertising Marketing 52

Martech Series

SEPTEMBER 8, 2022

Public Relations Management Platform Recognized for Setting the Standard for Distributed Work.

Public Relations 84

Public Relations MarTech Marketing Media 84

Martech Series

JANUARY 12, 2023

The Innovation SABRE Awards celebrate the full breadth and scope of the creative content produced by modern public relations professionals. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession.

Public Relations 82

Public Relations Marketing Communications Impressions 82

Fuel Lines

JULY 16, 2012

After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. Strategic use of public relations can help small- and mid-sized agencies—even a one-person operation—level the playing field with larger competitors.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

Martech Series

AUGUST 4, 2022

public relations agencies. This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. Total demand is segmented by establishment type in terms of: advertising agencies. media representatives. media buying agencies. direct mail advertisers. display advertisers. ad material distributors.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

Martech Series

JANUARY 17, 2023

Public relations and communications. Public relations and communications teams can be closer to consumers to drive more impactful earned media campaigns, manage brand reputation​, and mitigate risks.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

AdPulp

FEBRUARY 7, 2021

Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […].

Public Relations 98

Public Relations 98

Martech

APRIL 11, 2024

Google Gemini Gemini suggested: CRM Content Management System (CMS) Email Marketing Social Media Marketing Customer Data Platform Marketing Analytics Personalization Tools It also suggested Loyalty Programs, Influencer Marketing and Public Relations Software Dig deeper: Using AI to improve customer experience and customer journey orchestration ChatGPT (..)

Public Relations 105

Public Relations MarTech Retail Marketing 105

AdPulp

SEPTEMBER 21, 2020

Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […].

Public Relations 98

Public Relations 98

Digiday

JULY 18, 2023

When it comes to managing public relations in esports, one thing is for sure: it’s never boring. For years after the major game developers spun up their competitive gaming leagues in the mid-teens, all esports news seemed to be good news.

Public Relations 61

Public Relations Media Marketing Advertising 61

Digiday

AUGUST 24, 2023

For example, Ketchum public relations firm manages the company’s communication efforts while OMD handles its media buying and activations. D3 recently produced campaigns like PopCorners’ “Breaking Good” Super Bowl ad and Frito’s sponsorship of the FIFA World Cup with the “Is It Called Soccer or Football?”

Public Relations 66

Public Relations Communications Agency Media 66

Digiday

MAY 9, 2023

Public relations has a reputation problem. At least that’s the case according to a PR industry veteran of 16 years who predominately works with B2B tech brands.

Public Relations 69

Public Relations Communications Agency Media 69

Digiday

MAY 9, 2023

Public relations has a reputation problem. At least that’s the case according to a PR industry veteran of 16 years who predominately works with B2B tech brands.

Public Relations 69

Public Relations Communications Agency Media 69

Digiday

JUNE 1, 2022

Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication.

Communications 71

Communications Public Relations Brand Awareness Agency 71

Martech Series

JANUARY 9, 2023

Jones has honed a successful 20+ year career branding and marketing disruptive agencies, with a specialized focus on independent agencies looking to challenge the status quo.

Marketing 92

Marketing Public Relations Communications Agency 92

Martech

MARCH 17, 2022

Marketers and public relations pros know this from dealing with their own brand-related crises. Informing the public about safety and essential services is increasingly a tech problem to solve for the majority of mobile and laptop users in our connected world. Why we care.

Public Relations 112

Public Relations Communications MarTech Agency 112

Martech

JULY 21, 2023

Sixteen percent were using it for public relations. Dig deeper: Why ChatGPT may be a blessing and a curse for agencies Get MarTech! In your inbox. Business email address Subscribe Processing. The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.

Marketing 93

Marketing Public Relations Retail Manufacturing 93

AdPulp

JANUARY 26, 2020

Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago.

Public Relations 70

Public Relations Advertising Communications 70

Martech Series

MARCH 1, 2023

“SXSW sets the tone for the creative and cultural trends that define the year ahead,” said Stagwell Chairman and CEO Mark Penn. 4PM : Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.

Public Relations 81

Public Relations Communications Conversion Entertainment 81