Adweek

SEPTEMBER 29, 2022

He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.

Communications 294

Communications Public Relations Advertising Media 294

Adweek

OCTOBER 5, 2022

In its Code of Ethics, the Public Relations Society of America outlines the values that its members should aspire to when working on behalf of clients. As examples of what not to do, the code offers a few scenarios, including: Creating "front groups" to simulate grassroots support for a client and employing people to pose.

Public Relations 262

Public Relations 262

Adweek

OCTOBER 11, 2022

The Definitive Guide to Public Relations Coups--if there were such a book--would surely record a groundbreaking event in 1966. That spring, a publicist from Milton Bradley placed a call to NBC and got a new game called Twister onto The Tonight Show. The episode aired the evening of May 3. With Ed McMahon and fashion.

Public Relations 253

Public Relations Fashion 253

Adweek

SEPTEMBER 12, 2022

As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. It's just that polluters have shaped the dominant narrative.

Public Relations 246

Public Relations Advertising Communications 246

Adweek

SEPTEMBER 15, 2022

Highwire Public Relations, a communications firm with deep expertise in tech and health care, has secured strategic investment from Shamrock Capital. The funding will accelerate Highwire's growth and expansion of its integrated communications and digital marketing services. "A

Public Relations 246

Public Relations Communications Marketing 246

Adweek

JUNE 3, 2022

At one of the many Jacob's Pickles locations, I sat down Magnolia Bakery's vp of Public Relations in the West Village of NYC to talk about their newest partnership. Sara Gramling has been leading PR and partnerships at Magnolia Bakery for an almost unheard of 11 years. My conversation with her felt as warm and.

Public Relations 267

Public Relations Conversion 267

Adweek

SEPTEMBER 12, 2022

On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Rachel Gillman Rischall, founder of Chicago-based lifestyle public relations firm Three PR.

Public Relations 243

Public Relations Media 243

Adweek

AUGUST 12, 2022

Edelman will end its three-year relationship with South Africa's Standard Bank Group, the public relations giant confirmed to Adweek.

Public Relations 246

Public Relations 246

Martech Series

MARCH 1, 2023

Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE. Her professional background includes leading digital marketing, public relations, and strategic content creation for B2B tech companies.

MarTech 81

MarTech Marketing Public Relations Agency 81

EGC Group

JUNE 23, 2023

Have you ever considered that this expression might well have been the foundation of public relations? Let’s take a look at public relations (a.k.a. We’ve all heard the expression: “Word of mouth is the best form of advertising.” PR) and its power for making the presence of a person, brand or event known.

Public Relations 52

Public Relations Advertising Marketing 52

Fuel Lines

JUNE 9, 2016

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. This session will walk through the building blocks of creating a performance-based public relations plan for your agency.

Agency 249

Agency Public Relations Advertising Communications 249

Martech Series

DECEMBER 26, 2022

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Yet, 43% of British B2B business development teams don’t use earned media.

MarTech 97

MarTech Public Relations Brand Awareness Communications 97

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Agency 275

Agency Public Relations Healthcare Audience 275

Martech Series

JANUARY 12, 2023

The Innovation SABRE Awards celebrate the full breadth and scope of the creative content produced by modern public relations professionals. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession.

Marketing 82

Marketing MarTech Public Relations Media 82

Martech Series

SEPTEMBER 8, 2022

Public Relations Management Platform Recognized for Setting the Standard for Distributed Work.

MarTech 84

MarTech Public Relations Marketing Media 84

Fuel Lines

JULY 16, 2012

After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. Strategic use of public relations can help small- and mid-sized agencies—even a one-person operation—level the playing field with larger competitors.

Agency 279

Agency Public Relations Advertising Audience 279

Martech Series

JANUARY 17, 2023

Public relations and communications. Public relations and communications teams can be closer to consumers to drive more impactful earned media campaigns, manage brand reputation​, and mitigate risks.

Public Relations 84

Public Relations MarTech Pharmaceuticals Communications 84

Digiday

AUGUST 24, 2023

For example, Ketchum public relations firm manages the company’s communication efforts while OMD handles its media buying and activations. D3 recently produced campaigns like PopCorners’ “Breaking Good” Super Bowl ad and Frito’s sponsorship of the FIFA World Cup with the “Is It Called Soccer or Football?”

Agency 69

Agency Public Relations Media Marketing 69

Martech Series

AUGUST 4, 2022

public relations agencies. This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. Total demand is segmented by establishment type in terms of: advertising agencies. media representatives. media buying agencies. direct mail advertisers. display advertisers. ad material distributors.

Advertising 97

Advertising Display Advertising MarTech Public Relations 97

Digiday

JULY 18, 2023

When it comes to managing public relations in esports, one thing is for sure: it’s never boring. For years after the major game developers spun up their competitive gaming leagues in the mid-teens, all esports news seemed to be good news.

Public Relations 69

Public Relations Advertising Media Marketing 69

AdPulp

FEBRUARY 7, 2021

Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […].

Public Relations 98

Public Relations 98

AdPulp

SEPTEMBER 21, 2020

Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […].

Public Relations 98

Public Relations 98

Digiday

MAY 9, 2023

Public relations has a reputation problem. At least that’s the case according to a PR industry veteran of 16 years who predominately works with B2B tech brands.

Public Relations 69

Public Relations Agency Media Communications 69

Digiday

MAY 9, 2023

Public relations has a reputation problem. At least that’s the case according to a PR industry veteran of 16 years who predominately works with B2B tech brands.

Public Relations 69

Public Relations Agency Media Communications 69

Martech

JULY 21, 2023

Sixteen percent were using it for public relations. Dig deeper: Why ChatGPT may be a blessing and a curse for agencies Get MarTech! In your inbox. Business email address Subscribe Processing. The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.

Marketing 79

Marketing MarTech Retail Public Relations 79

Digiday

JUNE 1, 2022

Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication.

Communications 78

Communications Agency Public Relations Brand Awareness 78

Martech Series

JANUARY 9, 2023

Jones has honed a successful 20+ year career branding and marketing disruptive agencies, with a specialized focus on independent agencies looking to challenge the status quo.

Marketing 92

Marketing Agency MarTech Public Relations 92

Martech Series

MARCH 1, 2023

“SXSW sets the tone for the creative and cultural trends that define the year ahead,” said Stagwell Chairman and CEO Mark Penn. 4PM : Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.

MarTech 81

MarTech Public Relations Entertainment Communications 81

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals.

Marketing 188

Marketing SEO Brand Awareness Cookies 188

AdPulp

JANUARY 26, 2020

Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago.

Advertising 77

Advertising Public Relations Communications 77

Martech Series

OCTOBER 25, 2022

Bowley earned her bachelor’s of arts in journalism and public relations at the University of Nebraska-Lincoln and a master’s in business administration from Arizona State University. A well-known channel veteran, she has held top channel and sales positions at Rubrik, Citrix, Riverbed Technology and others.

MarTech 75

MarTech Marketing Cookies Public Relations 75

Martech Series

JANUARY 12, 2023

Karen Strauss will serve as a part-time strategic consultant to Glimpse, focused on marketing, public relations, and client outreach. Adam has also helped to secure important clients including MIT Technology Review.

MarTech 81

MarTech Public Relations Advertising Marketing 81

Martech Series

OCTOBER 1, 2022

. “This year’s honorees represent world-class organizations that are at the forefront of their respective fields, ranging from companies and firms in consulting, data and digital media, consumer tech, healthcare, public relations, recruiting, real estate, law and financial services,” said Crain’s.

MarTech 91

MarTech Real Estate Healthcare Advertising 91

Martech

MARCH 17, 2022

Marketers and public relations pros know this from dealing with their own brand-related crises. Informing the public about safety and essential services is increasingly a tech problem to solve for the majority of mobile and laptop users in our connected world. Why we care.

MarTech 91

MarTech Public Relations Agency Communications 91

Fuel Lines

JANUARY 4, 2017

Fires Up Public Relations for Your Agency. Public relations usually focuses on pitching and placing stories , but an event is different. What a great opportunity to create your own visibility and feature your agency’s coolness and culture. Give your clients and prospects a reason to visit.

Agency 212

Agency Public Relations Audience Media 212

Martech Series

JULY 14, 2022

He has built many successful companies and is considered an expert in strategic development, marketing, public relations, consumer behavior and direct response marketing. Marketing Technology News: Safe-T Group Launches its Consumer Privacy Solution for Microsoft Windows. “I

MarTech 84

MarTech Entertainment Media Public Relations 84

More About Advertising

SEPTEMBER 30, 2021

Nuytemans left) was global chief growth officer at the WPP agency, spanning its public relations, growth and innovation, advertising, health, and experience businesses. Ogilvy has a new EMEA CEO in Patou Nuytemans who succeeds long-serving Paul O’Donnell. O’Donnell is staying on as chairman.

Public Relations 59

Public Relations Advertising Agency Finance 59