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The Public Relations Handbook Sheds Light On The Darker Persuasive Art

AdPulp

I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Public relations works in many not-so-obvious ways. The post The Public Relations Handbook Sheds Light On The Darker Persuasive Art appeared first on Adpulp.

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Is Sorrell right to damn (gin-soaked) public relations?

More About Advertising

Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no mercy?)

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Revolving Door Roster Updates: AKQA, Clinch, Invisible Universe & More

Adweek

62Above 62Above welcomed Stephanie Giner as public relations account supervisor. Giner brings experience from previous roles as communications director for United Way and assistant director of public relations for Fontainebleau Miami Beach. Acceleration.

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Bose Hires VaynerMedia as Global Brand Agency

Adweek

This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. VaynerMedia has been focused on expanding its global footprint and building linear buying expertise.

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La-Z-Boy Taps Colle McVoy to Refresh the Brand for Modern Audiences

Adweek

The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,

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Worried About Backlash Over LGBTQ+ Marketing? Here’s Why You Shouldn’t Be

Adweek

It was 1994, and Yaverbaum was handling public relations for Ikea. Feeling confident it had a good read on the American public, the company decided to roll out an ad. Eric Yaverbaum can still remember the pale look on his client's face. The Swedish home-furnishings giant had expanded to the United States a decade earlier.

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Revolving Door Agency Moves: 180, Goldenchild, Horizon & More

Adweek

360PR+ 360PR+ was selected to manage public relations for the Skin Creative product division at consumer goods. 180 180 was chosen as Dubai Airports' brand strategy and communications partner. The agency's work will include internal and external campaigns.

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