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How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge

Ad Monsters

The results show that scammers changed tactics around 2020, shifting from using auto-redirects to lure users to malicious domains, to relying on clickbait ads to take them to these destinations. 87% of Clickbait Ads From Just Two SSPs AdMonsters: Your report says that 87% of the clickbait ads you’ve measured stem from just two SSPs.

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How to create a push ad campaign that works well

Lemonads

Don’t use Clickbait. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. Some push ad networks allow you to A/B test several sets of ads and landing pages to test them out.

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Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

InMobi

Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.” What are the steps?

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

You can even use a clickbait-type headline to compel users to click on your ads – but only if it's genuine (do not fool users into clicking on a headline when the landing page copy does not match!). 4) Test Your Ads for Success. How to Run A/B Tests that Actually Increase Conversions. Get A Free Consultation.

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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% Don't resort to clickbait or your bounce rate will be through the roof! You can run A/B tests in the software and it monitors everything automatically. Which leads to the next copywriting tip… Power Words.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

Don’t waste your money on gaining clicks with the help of clickbait headlines. This way, you’ll see whether the message itself is good enough or whether you need to A/B test a different angle. Get as specific with ad headlines as your campaign goal requires.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

A/B testing is one more approach essential for making data-driven decisions. However, it is important to remember that only one element should be tested at a time. Optimization and A/B testing play a crucial role, but these are not the only activities that can help maximize advertising ROI. Work on the body copy.

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