InMobi

APRIL 16, 2019

Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM).

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

SEPTEMBER 30, 2019

You can even use a clickbait-type headline to compel users to click on your ads – but only if it's genuine (do not fool users into clicking on a headline when the landing page copy does not match!). Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. 4) Test Your Ads for Success.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

MARCH 3, 2023

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain. Get as specific with ad headlines as your campaign goal requires.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. ❌ Avoid using clickbait or misleading hooks that don’t accurately represent the content of your video. Pay attention to metrics like watch time, viewer retention, CTR (Click-Through Rate), and audience demographics.

Click Through Rate 52

Click Through Rate Audience Clickbait Impressions 52

Smart-Hub

MARCH 19, 2024

Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form). Tracking this rate is the way to understand if the ad actually brings results. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Lemonads

DECEMBER 17, 2020

Together bold visuals and strong titles drive better customer engagement & increase click-through rates (CTR). On the other hand, a misleading or unclear message of an ad unit may worsen user satisfaction & increase the bounce rate of a website. A/B testing is a perfect solution to understanding what works best.

Native Advertising 52

Native Advertising CPC Affiliates Conversion Rate 52