A/B Testing, Click Through Rate, Clickbait and Rich Media

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

A/B Testing

Click Through Rate

Clickbait

Rich Media

Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

InMobi

APRIL 16, 2019

Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM).

ROI

ROI Impressions Clickbait Click Through Rate

Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form). Work on the body copy.

ROI

ROI Native Advertising Ad Exchange Banner

AdTech Trends

Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

Maximizing ROI: Analysis of Native vs Display Ads

Stay Connected