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Remove Click Through Rate Remove Clickbait Remove Rich Media Related Topics
A/B Testing Conversion Rate Display Advertising Native Advertising CPC ROI Viewability Impressions Ad Inventory Retargeting More Related Topics >
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Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

InMobi

APRIL 16, 2019

Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). Defining the Optimization Goal It’s important to determine the parameters the creatives will be optimized or ranked on.

ROI 52
ROI Impressions Clickbait Click Through Rate 52
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form). Work on the body copy.

ROI 64
ROI Native Advertising Ad Exchange Banner 64
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