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Remove Click Through Rate Remove Clickbait Remove Conversion Rate Remove Rich Media
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Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

InMobi

APRIL 16, 2019

Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). At the same time, it also mitigates any negative impact to upstream metrics such as sudden drops in conversion rate.

ROI 52
ROI Impressions Clickbait Click Through Rate 52
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. Tracking this rate is the way to understand if the ad actually brings results.

ROI 64
ROI Native Advertising Ad Exchange Banner 64
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