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Remove Clickbait Remove Conversion Rate Remove Rich Media Related Topics
Click Through Rate A/B Testing Display Advertising Native Advertising CPC ROI Viewability Impressions Ad Inventory Retargeting More Related Topics >
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. Tracking this rate is the way to understand if the ad actually brings results. shares, comments, etc.)

ROI 64
ROI Native Advertising Ad Exchange Banner 64
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Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

InMobi

APRIL 16, 2019

For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.” At the same time, it also mitigates any negative impact to upstream metrics such as sudden drops in conversion rate. This results in increased ROI.

ROI 52
ROI Impressions Clickbait Click Through Rate 52
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