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Dynamic Feed Success! 37% Conversion Rate!

InMobi

InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. The possibilities are many. Retail is an obvious choice." Amen, Alan!

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SimplicityDX Reinvents Social Commerce With Edge Storefronts

Martech Series

For the first time, brands can turn the rich, aspirational experience of social media into full shopping experiences that drive customers from product discovery through to purchase. We’ve seen consistently lower bounce rates and conversion rates of up to 8%, cutting the cost of customer acquisition by more than half in some cases.”

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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

Interactive ads with rich media are highly likely to get attention from the users, resulting in higher engagement and CTR. The CTR of rich media ads is higher in the range of 0.30 The CTR of rich media ads is higher in the range of 0.30 to 1.50%, which is higher than the CTR of traditional banner ads.

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“Evolve or Die”: Vudoo Tells Publishers to Lean into Shoppable Video

VideoWeek

Our team predominately doesn’t come from media or advertising, we come from ecommerce. So we bring many years of UX theory and design and conversion rate optimisation. So beyond just a rich media scrollable video with a link in it, it can be multifaceted, it might have menus or chapters, and it can gather data.

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What Is A Push Notification?

AdvertiseMint

Rich Media Incorporate images, videos, or sound to make rich notifications more engaging. Track open rates, conversion rates, and user engagement to continually improve your approach. These notifications stand out and can convey more information than text alone.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

This way, publishers can expect higher conversion rates. The format also offers several benefits that make it a strong competitor to traditional banner ads: higher engagement and conversion rates, better targeting options (especially with demographic targeting), and easier ad management for publishers.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Broader message, exposure and memorization rate. High conversions. Can offer animated and interactive rich media content. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. The best performing ads in the advertising world are rich media ads.