Automatad Inc.
APRIL 7, 2024
Here are some banner blindness statistics that reflect the statement: The typical internet user is served 1,707 banner ads per month, but the click-through rate (CTR) of these ads is 0.1%. Mobile banner ads get clicks, but 50% of them are accidental. The CTR of rich media ads is higher in the range of 0.30
Monetize More
OCTOBER 4, 2022
This way, publishers can expect higher conversion rates. The format also offers several benefits that make it a strong competitor to traditional banner ads: higher engagement and conversion rates, better targeting options (especially with demographic targeting), and easier ad management for publishers.
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Monetize More
JUNE 22, 2022
CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. Their database has over a billion mobile users worldwide.
MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Broader message, exposure and memorization rate. High conversions. Can offer animated and interactive rich media content. Higher click-through rate (10.6%). Better ad engagement rate (14.0%).
InMobi
SEPTEMBER 13, 2018
Is the goal of the campaign to generate high click-through rates back to a landing page? Is having a specific conversion rate for the ad important? Not only can users scroll through the ad, but it features a rich media end card as a call to action as well. Is it interactive?
InMobi
APRIL 16, 2019
Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). At the same time, it also mitigates any negative impact to upstream metrics such as sudden drops in conversion rate.
Single Grain
DECEMBER 15, 2020
. * Best Lead Generation Tactics for Content, Email & Social Media Marketing. 2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. 3) Bounce Rate. 5) Conversion Rate.
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