Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI
InMobi
APRIL 16, 2019
Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). At the same time, it also mitigates any negative impact to upstream metrics such as sudden drops in conversion rate.
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