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Remove Click Through Rate Remove Clickbait Remove Impressions Remove Rich Media
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Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

InMobi

APRIL 16, 2019

Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). For example, Lifetime Value per 1,000 impressions (LTVM) is an APM metric.

ROI 52
ROI Impressions Clickbait Click Through Rate 52
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. When designed properly, they can give a strong first impression. Tracking this rate is the way to understand if the ad actually brings results. Mobile display ads , obviously, target smartphone users.

ROI 64
ROI Native Advertising Ad Exchange Banner 64
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