Adweek
APRIL 22, 2024
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to Make You Think" is a milestone in the BBC's global expansion efforts and debuts in the U.S. following recent investment in North.
The Ad Tech Blog
APRIL 22, 2024
As mobile gaming continues to evolve, so does the landscape of ads in mobile games. Gamers want immersive and uninterrupted experiences, while developers need to generate revenue. This balance has often been hard to achieve, leading to a growing discourse around ad intrusiveness. Enter Google AdMob , a leader in mobile advertising that has been at the forefront of developing less intrusive ads.
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Adweek
APRIL 22, 2024
Stella Artois distributes custom glassware to bars to make pours of the Belgian pilsner more distinctive, but thousands of those chalices go missing every year. Rather than fighting the thefts, the AB InBev brand celebrates them in a playful campaign by agency David New York. "Missing Chalices" shows the branded glassware tucked into a kitchen.
Martech
APRIL 22, 2024
Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. “They don’t see it as viable for commercial use in a similar way to using a stock image and making sure that if you’re going to use it in a campaign you better have the rights for it — and model releas
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 22, 2024
The flurry of climate-related commitments following the 2015 Paris Agreement--laying out a plan for keeping global warming below 1.5 degrees Celsius above pre-industrial levels--grew oddly quiet in 2023 as many brands dampened their sustainability communications. Despite climate change's continued threat, messaging around it has turned into a political and regulatory minefield.
Martech
APRIL 22, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
APRIL 22, 2024
Stephanie McCarty is chief marketing and communications officer at Taylor Morrison Homes, a home builder based in Scottsdale, Arizona. McCarty is top of mind for a lot of agency leaders at the moment, because she used her LinkedIn page to speak some hard truths about the agency business. When her LinkedIn post went viral, Adweek […] The post Did Stephanie McCarty Just Say What Other CMOs Are Thinking?
Adweek
APRIL 22, 2024
As rising global temperatures lead to less predictable weather patterns and more natural disasters, wildfires, droughts and floods, many people are looking for ways to shift to lower-carbon lifestyles. A major one, according to climate experts, is related to what we eat. Plant-based meats exploded onto the scene in a new way in 2020, with.
Martech
APRIL 22, 2024
No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This reflects “a desire for more conscious decision-making,” Intuit Mailchimp said in a release.
Adweek
APRIL 22, 2024
When the U.K. Advertising Standards Authority hit Coca-Cola-owned Innocent Drinks with an ad ban for "misleading" consumers about its sustainability practices, the brand used the moment to hit pause--an 18-month one at that--on its advertising. Innocent's CMO, Kirsty Hunter, told ADWEEK the business used its break from big budget advertising to take a "step back".
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AdExchanger
APRIL 22, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI On The Prize? Generative AI can only go so far. Google launched a generative AI image tool last week within Demand Gen, its planning tool for campaigns across YouTube, Gmail and Discover. The new AI update is meant to help marketers streamline […] The post The Pros And Pitfalls Of AI; Dating App Data Is A No-Go appeared first on AdExchanger.
Adweek
APRIL 22, 2024
Sometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK's digital package exploring the relationship between marketing and sustainability. In 2018, just under half of all S&P 500 companies mentioned "climate change" as a possible risk or regulatory hurdle in their financial filings. In 2023, more than nine in.
Martech
APRIL 22, 2024
Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP).
Adweek
APRIL 22, 2024
In February, the Institute for Advertising Ethics (IAE) launched Green Shield, an online educational course that focuses on the concepts underpinning modern greenwashing. It's the industry's first comprehensive, social-science-guided effort to combat climate disinformation and greenwashing--two problems that scientists, researchers, journalists and lawmakers have been urging to proactively address for over a decade.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Tech News
APRIL 22, 2024
The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform. OSSA is targeting small businesses that desperately need to attract new customers but currently don’t have the time, skills, or resources to do digital advertising.
Adweek
APRIL 22, 2024
On a summer's day, a backyard party is in full swing. But the afternoon takes an unexpected turn when someone pushes down a fence. Luckily the neighbors don't mind, welcoming the revelers into their yard. Their energy is contagious, and soon fences are collapsing all along the street. The day culminates with one giant party.
Digiday
APRIL 22, 2024
Newsletters are the darling of the digital media industry again. Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings, tailoring new emails to specific audiences with more personality-driven content (and, in some cases, with the help of automation to produce more newsletters) designed to get subscribers to sign up for more.
Adweek
APRIL 22, 2024
Publishers have long had their revenue undercut by blocklists preventing ads from showing up on articles about politics, hard news or other content that makes brands squeamish. Now, some publishers are feeling a new threat: carbon filtering tools and blocklists from firms like Scope3 and Good-Loop that let ad buyers filter the lowest carbon-emitting publishers.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
APRIL 22, 2024
Seems like DTC (direct-to-consumer) has a new villain: Temu. For better or worse, this Chinese-owned online marketplace has been getting a lot of heat from the DTC crowd lately. Marketers there are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars. There’s been a lot of chatter on X , LinkedIn discussions and even some heated conversations on WhatsApp over the past week as these marketers worry about what they see as predatory
Adweek
APRIL 22, 2024
There are countless videos across many online platforms catering to a wide range of interests. It's fascinating how certain videos go viral and become widely viewed by millions of people across the globe, but it's difficult to predict what makes a video successful. Creative company Viral Growth specializes in TikTok and has devised a formula.
Digiday
APRIL 22, 2024
This time last year, marketers watched in real time as the Bud Light boycott put a spotlight on influencer marketing, brand boycotts and a backlash to so-called “woke” advertising. The impact of the boycotts had marketers quickly moving to be more risk averse in their marketing and advertising efforts. Even so, brand boycotts continue apace this year with the likes of Planet Fitness , McDonald’s and others grappling with their own boycotts in recent months.
Adweek
APRIL 22, 2024
ADWEEK's Sustainability Stars, plus campaigns and strategies that cut through the noise.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
APRIL 22, 2024
Looks like Google’s attempts to shake up targeted advertising in the Chrome browser are getting more eye rolls than applause. Even the U.K.’s privacy regulator the Information Commissioner’s Office is squinting skeptically, questioning if Google’s alternatives to third-party cookies will just stir up more trouble. These concerns have made their way to the U.K.’s Competition and Markets Authority (CMA).
Rob Campbell
APRIL 22, 2024
So a few weeks ago, Otis – aged 9 – turned to me and said: “Why didn’t Apple call their charging cable, ‘Apple Juice’? I know he’s my son … my brilliant, wonderful son … but you have to admit, that’s brilliant. Up there with the time Apple gave their iMac’s names of fruit to correspond with their colour.
Digiday
APRIL 22, 2024
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Oura Ring inicia una nueva colaboración con Target, el siguiente paso en la expansión minorista de la marca de tecnología sanitaria, que busca aumentar las ventas fuera de su sitio web. Oura, que rastrea más de 20 señales biométricas y pone los datos a disposición de los usuarios, se venderá en Target.com y en un número selecto de tiendas de todo el país.
VideoWeek
APRIL 22, 2024
RTL AdAlliance has been one of the most active European proponents on the sell-side of ‘total video’ – that is, thinking about video across all screens and devices as a whole, placing video into different silos. This, ultimately, is what sellers want says Sebastian Busse, Director of Partnership Development at RTL AdAlliance. The key is to make it as easy and simple as possible for buyers to access all video across digital devices from one source.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
APRIL 22, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. But even though 2024 is a lot like 2020 on paper, platform performance issues and an unreliable ad market may make this election cycle less lucrative than hoped.
More About Advertising
APRIL 22, 2024
Three Paris Hiltons would be a challenge for most but here she is – past, present and future – courtesy of AI for her new tanning product. The first work from creative Rob Hirst Hermans’ new agency The Room Service, a rival to celeb-owned agencies Ryan Reynolds’ Maximum Effort and Ben Affleck’s Artists Equity. Hermans … The post The Room Service writers’ agency debuts with three AI Paris Hiltons first appeared on More About Advertising.
Digiday
APRIL 22, 2024
This is the first installment of a two-part series on the top ad-supported streaming services. This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. Topics covered include: Platforms’ plans, pricing and audience size Platforms’ ad options and new ad inventory YouTube’s command of the majority of ad placements The second installment will dive into the results of Digiday’s recent
More About Advertising
APRIL 22, 2024
Brands are busily trying to row in on Taylor Swift’s ‘The Tortured Poets Society’ mega-seller, mostly with pathetic bits of social media they should have left at home. The lady is clearly a phenomenon, the latest (and maybe biggest) in a long line of chanteuses to max out a tormented love life. And she doesn’t … The post Brand lessons from Taylor Swift?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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