Lemonads

SEPTEMBER 25, 2020

Don’t use Clickbait. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. Also, since push ads work on the CPC model it would be a shame to pay for hundreds of clicks and get 0 conversions.

Pop-Up 52

Pop-Up Clickbait CPC A/B Testing 52

InMobi

APRIL 16, 2019

Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.” What are the steps?

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. Tracking this rate is the way to understand if the ad actually brings results. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

SEPTEMBER 8, 2020

These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% Another great copywriting hack to increase your click-through rate is to make your title a question. Don't resort to clickbait or your bounce rate will be through the roof! Avoid using power words such as: Amazing.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

MARCH 3, 2023

This approach is often used to boost engagement and increase conversion rates of native advertising campaigns. Don’t waste your money on gaining clicks with the help of clickbait headlines. This way, you’ll see whether the message itself is good enough or whether you need to A/B test a different angle.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Lemonads

DECEMBER 17, 2020

MGID recommends doing a test campaign and collecting all the data for further optimization. They also advise using Premium Bundles and High-Performance Bundles, where CPC is 20-30% more expensive; the other way round, this is guaranteed to increase the conversion rate. The Traffic insights tool is the almanac of MGID traffic.

Native Advertising 52

Native Advertising CPC Affiliates Conversion Rate 52

Single Grain

JANUARY 19, 2024

A/B Testing for Refinement: Crafting the perfect Facebook ad copy isn’t a one-off task. A/B testing different versions of your copy helps you understand what resonates best with your audience. Think of this as your chance to create clickbait-worthy titles (but not actual clickbait!)

Conversion Rate 98

Conversion Rate Conversion A/B Testing Audience 98