Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

MARCH 3, 2023

This approach is often used to boost engagement and increase conversion rates of native advertising campaigns. Don’t waste your money on gaining clicks with the help of clickbait headlines. This way, you’ll see whether the message itself is good enough or whether you need to A/B test a different angle.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Lemonads

DECEMBER 17, 2020

MGID recommends doing a test campaign and collecting all the data for further optimization. They also advise using Premium Bundles and High-Performance Bundles, where CPC is 20-30% more expensive; the other way round, this is guaranteed to increase the conversion rate. Why Native? A properly written title can be a powerful tool.

Native Advertising 52

Native Advertising CPC Affiliates Conversion Rate 52