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The Must-Have A/B Tests to Increase Your Offer Wall Performance

Digital Turbine

A/B testing is a proven strategy for improving user experiences. In DT Offer Wall, the A/B Testing Tool is now available to all publishers to run tests on any customizable aspect of Offer Wall to identify what drives the best results. Read them carefully to determine the winning variant.

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Bloomreach Empowers Marketers to Uncover Revenue Opportunities Missed by A/B Testing with the Launch of Contextual Personalization

Martech Series

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. Therefore, the phenomenon called banner blindness was born. Banner blindness has been here for a long time. How Does Banner Blindness Affect Publishers? So, look no further.

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The Top 5 Ad Sizes That Generate the Most Revenue in 2023

Monetize More

Ad Optimization When selecting ad sizes, it’s important to test and optimize to find the most effective sizes for your website. A/B testing can be a helpful tool for comparing the performance of different ad sizes. Its popularity and high conversion rates make it reliable for generating revenue.

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Defining ad fatigue (and how to fight it)

illumin

However, over time, the target audience may become desensitized to the ad, leading to a decline in click-through and conversion rates. One factor that contributes to ad fatigue is the “banner blindness” phenomenon. Decreased conversion rates Another telltale sign of ad fatigue is a decrease in conversion rates.

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Global Opportunities for Manga and Content Publishers: Q&A with Mintegral

Digital Turbine

Manga apps naturally possess a higher user conversion rate than other app categories, lending themselves well to commercialization through advertising. In Japanese manga apps, Mintegral has found that interactive videos and banners (especially MREC) demonstrate high click-through rates and monetization effectiveness.

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The CMO’s practical guide to personalization

Martech

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. They created specific segments and personas for the D2C and B2B channels and devised an intense A/B testing process. The result? It makes customers feel understood and valued, fostering lasting brand loyalty.