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The Must-Have A/B Tests to Increase Your Offer Wall Performance

Digital Turbine

Whether you want to understand the impact of exchange rates, banner designs, colors, or VCS multiplier variations – this tool has got you covered. Test Exchange Rates The right exchange rates setup is the driver of your Offer Wall incremental revenue. Read them carefully to determine the winning variant.

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Bloomreach Empowers Marketers to Uncover Revenue Opportunities Missed by A/B Testing with the Launch of Contextual Personalization

Martech Series

As marketers prepare for the holiday shopping season ahead, this feature will ensure they can drive maximum conversion rates across digital channels at a time when customer engagement is highest. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

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Defining ad fatigue (and how to fight it)

illumin

However, over time, the target audience may become desensitized to the ad, leading to a decline in click-through and conversion rates. One factor that contributes to ad fatigue is the “banner blindness” phenomenon. Decreased conversion rates Another telltale sign of ad fatigue is a decrease in conversion rates.

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The Top 5 Ad Sizes That Generate the Most Revenue in 2023

Monetize More

Its popularity and high conversion rates make it reliable for generating revenue. 320×100 – Large mobile banner ad: Mobile devices continue to dominate the digital landscape, so it’s important to include mobile ad formats in your ad strategy.

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In-App vs. Mobile Web Advertising: Which One Is Better for Publishers

Brid.tv

Higher Conversion Rates — Statistics show that in-app advertising yields over 150% higher conversion rates than mobile web ads do. And for publishers, higher conversion rates translate to higher ad revenue. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 per impression.

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Global Opportunities for Manga and Content Publishers: Q&A with Mintegral

Digital Turbine

Manga apps naturally possess a higher user conversion rate than other app categories, lending themselves well to commercialization through advertising. In Japanese manga apps, Mintegral has found that interactive videos and banners (especially MREC) demonstrate high click-through rates and monetization effectiveness.

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Precision Targeting Tactics for Effective Campaigns

Smart-Hub

For example, you may want to set up ad formats and traffic types for each so advertisers with banner ads and desktop traffic can easily reach publishers who meet these requirements. These can be banner, video, CTV, audio, and other ads. Instead, you need to ensure a reliable connection between your SSP and DSP partners.