While some broadcasters may still harbour concerns around commoditisation of their inventory within programmatic trading tools, they needn’t be worried says Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic. In fact auction-based trading is likely to push up the price of inventory thanks to high demand and the limited supply of high quality inventory.
In this interview Bhatt also discusses buyers’ moved towards omnichannel buying, and whether CTV is bringing new advertisers into the TV space. Filmed at VideoWeek Roadmap 2023 in London.
