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Why Are So Many US Companies Using Cookie Banners On Their Websites?

AdExchanger

Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water. The post Why Are So Many US Companies Using Cookie Banners On Their Websites? appeared first on AdExchanger.

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U.K. publishers and the ICO still grapple with offering a ‘reject all’ cookies option amid revenue concerns

Digiday

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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15+ native advertising examples of cross-platform advertising ideas

Smarty Ads

Amidst the clutter of banner ads, pop-ups, and video interruptions, a new form of digital advertising has emerged, offering a breath of fresh air: native advertising. In today's post-innovation age, the way brands communicate with their audience has evolved dramatically.

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Full-Screen Ad Formats – Benefits for Publishers and Users

Smaato

We have come a long way since the early days of banner ads and pop-ups. In recent times, full-screen ads have emerged as one of the most effective ad formats, and their popularity is growing faster than ever. For instance, as of December 2022, eCPM (revenue earned per 1,000 impressions).

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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

Automatad Inc.

Pop-up ads Pop-up advertisements are notorious for disrupting user experience. Pop-ups are generally despised since they can be bothersome and make navigating more difficult. Pop-ups are generally despised since they can be bothersome and make navigating more difficult.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here. You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).”

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Where is Digital Marketing Headed?

Martech Series

We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web. Suppose you are watching the Walking Dead and suddenly one of the undead from the show pops up in your living room through your phone.

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