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Jeeter, a cannabis brand known for its streetwear-style product drops and epic live events, is launching its most ambitious campaign to date this week.
The company is kicking off a 100-stop pop-up tour, building mini convenience stores at dispensaries in California, Arizona and Michigan that will be far more stylized than the average 7-Eleven.
Expect to see classic mid-century design and retro-fabulous flourishes, but no Abba-Zaba, Pop Rocks or Big Red. There will be mini mart staples like scratch-off lottery tickets and salty snacks, but everything found in the 10-by-10 space will be Jeeter branded and much of it spiked with THC.
Other highlights at Jeeter Mart include an exclusive Piña Colada flower strain, customized product boxes, capsule collection apparel and limited-edition merchandise, all aimed at stoking the millennial target’s fear of missing out and catering to the demo’s obsession with nostalgia.
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