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Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will allow visitors to virtually try on various makeup products.
Called “The ARt of Beauty,” the event will be open to the public from 12 p.m. to 7 p.m. Oct. 20-22. Visitors will be able to use Google’s augmented reality technology to virtually try on Pat McGrath Labs’ lip products and Mothership eyeshadow palettes.
The pop-up will also allow people to purchase Pat McGrath Labs products and book a makeup session with a Pat McGrath Labs makeup artist showteam member.
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