Martech

SEPTEMBER 1, 2021

It’s a carbonated beverage made from kava, a plant from the Pacific Islands that has sedative and euphoric effects in drinks made from its root. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. But breaking ground in a new category requires marketing that builds from the ground up.

Retail 101

Retail Food Education Marketing 101

Martech

JULY 13, 2023

Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. Top categories. Another sign that other factors besides discounting contributed to Prime Day purchases was in the top categories. Overall, BNPL was optioned for 6.5% of orders across both days.

eCommerce 98

eCommerce Electronics Retail Food 98

Martech

JULY 25, 2022

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. That’s 15% more than the next highest category, household products. “[S]top However, groceries and alcoholic beverages were close behind at 15%.

Food 104

Food MarTech Marketing 104

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%. Take beverages (20%), for instance.

Fashion 120

Fashion Food MarTech Audience 120

AdvertiseMint

SEPTEMBER 3, 2023

Amazon is a giant platform in the e-commerce world where you can sell product categories of different diversities. While some categories of products require special approvals, you can sell many items on Amazon without fuss. One of the easiest and most accessible categories on Amazon for sellers is the book category.

Electronics 52

Electronics Food Shipping Manufacturing 52

Martech

JULY 19, 2021

Understanding these users through better data empowers marketers across all categories, not just the cannabis market. As cannabis products become more widely used, these consumers can be messaged about packaged goods, consumer electronics, financial services or any other category. Demographics, not stereotypes.

Electronics 117

Electronics Food Cookies Retail 117

Digiday

FEBRUARY 23, 2023

Food and beverage brands, in particular, have had a rough time with increasingly label-conscious customers. Aside from reimbursing the plaintiffs, Anheuser-Busch will begin printing a “malt beverage” label on Rita cans. French-produced Champagne is one such category.

Advertising 88

Advertising Food Public Relations Retail 88

Digiday

JANUARY 17, 2023

For the first time in decades, beer makers and spirits brands are able to advertise during the Big Game as Anheuser-Busch has given up its category exclusivity for the Super Bowl. in 2019 the “non-alcoholic beer category was and is still so small. It’s about educating consumers and creating a category.”.

Food 68

Food Education Marketing Agency 68

Martech Series

FEBRUARY 8, 2023

Over 150+ global brands across finance, media, consumer goods, food & beverage, and entertainment leverage Entropik’s consumer research stack to make better consumer-centric decisions faster and more efficiently. We believe the strength of the platform lies in its multi-modal, cross-functional capabilities.

Finance 82

Finance Food MarTech Entertainment 82

Martech Series

FEBRUARY 10, 2023

One of these 19 categories is Live TV Events, where a machine learning model calculates the viewership of major sports games, factoring in the teams, location, unevenness of that matchup and viewership trends and more. million viewers, with a viewership range of 110.1 million to 115.7 million for the big game.

Machine Learning 87

Machine Learning Food MarTech Marketing 87

InMobi

NOVEMBER 6, 2020

​ Category Adoption : Consumers are going to spend on food, beverages & fashion for the upcoming Tết. Food & Beverages tops the list with 39% of Vietnamese preferring to indulge in them. 58% of Vietnamese are excited to celebrate Tết 2021.

Food 52

Food Fashion Communications Conversion 52

InMobi

NOVEMBER 9, 2020

Among various categories, Food & Beverages and Shopping remain the top two categories of consumption, this festive season. Consumer Spending : Consumer sentiment is going to be positive and the spending is going to return with 84% of Malaysians looking forward to celebrating the Chinese New Year (CNY) 2021.

Food 52

Food Mobile Ads Communications Audience 52

Fuel Lines

MARCH 28, 2019

David Schuemann, Drink With Your Eyes : Increasing sales through strategic branding for alcohol beverage category. Kristi Bridges, Health Craze : Marketing Healthy Food. Frank Gussoni, Frank’s Take: Boosting Mid-Market Media Buys Through Uncommon Sense.

Agency 237

Agency Manufacturing Food Marketing 237

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Suppose a user is browsing your website and has been interested in a specific product or product category, but the product hasn’t made it to their cart yet.

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

InMobi

APRIL 6, 2021

Who are using food ordering and restaurant mobile apps at the beginning of this year, and how do current trends in food delivery and online food ordering now compare to what we observed at the beginning of the COVID-19 pandemic in the United States? to see how they were ordering food and thinking about dining.

Food 52

Food Media 52

Digiday

NOVEMBER 29, 2022

Okta also saw an increase in bot traffic during the week of Thanksgiving, especially for retail, food and beverage and financial services categories. Some categories that have performed well include apparel, beauty and home office products. Overall, from Nov. 21-28, Attentive’s platform tracked 1.6

Retail 69

Retail Food Marketing Advertising 69

Digiday

DECEMBER 15, 2022

Spindrift took a similar approach to Supergut and Chosen Foods over the last year, mainly focusing on organic growth on Instagram and Twitter. The goal of partnering with influencers is for Spindrift to reach a new audience outside of the food and beverage category.

Brand Awareness 71

Brand Awareness Food Audience Education 71

InMobi

MAY 2, 2022

Product and retailer loyalty varies across CPG categories. Online shoppers for food and household skew significantly younger. And more specifically, food and beverage brands and household items have virtually no loyalty overall in preference to private label vs. national brands. That all depends on the category.

Retail 52

Retail Food Manufacturing Advertising 52

Martech

AUGUST 22, 2023

This is a fairly dirty industrial category, where the liquids are often unclean and the applications can be dangerous. Their company is distinguished by a culture of trust and service, where business is often done on a handshake. Most of their customers operate in highly regulated industries, too.

Manufacturing 94

Manufacturing SEO Communications Pharmaceuticals 94

MNTN

MARCH 22, 2024

Types of Location-Based Marketing Location-based marketing can be lumped into two broad categories: Geofencing Geofencing creates a virtual boundary around a specific location — like a one-mile radius geofence around a coffee shop, for instance. You can also target users via their static location.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

InMobi

APRIL 23, 2019

However, many brands, by and large, aim to steer clear of these content categories: Adult Content Gambling Violence Offensive Language Alcohol Criminal Activity such as Illegal Downloads Illegal Drugs Hate Crimes These categories are hardly set in stone though!

Marketing 52

Marketing Viewability Food Ad Tech 52

illumin

JANUARY 30, 2019

We’ve also seen an uptick across the auto category — In fact, during the 2017 Super Bowl Google reported that on average, websites saw 4x their usual traffic. These purchases include, for example, foods and beverages, game-related merchandise, other apparel, decorations and televisions. An estimated total amount of 15.3B

Advertising 63

Advertising Rich Media ROI Food 63

All About Advertising Law

SEPTEMBER 26, 2019

Major product categories subject to NAD challenges continue to be: appliances/consumer electronics/household products, drugs and dietary supplements, food and beverage, and telecom/entertainment. Brett made a point to bestow some well-deserved praise on her team for their hard work throughout the last year.

AutoMobile 40

AutoMobile Electronics Food Entertainment 40

InMobi

JULY 14, 2020

Certain food items like flour, yeast and sugar were scarce as people sought to buy in bulk when possible, and lines were longer than normal at convenience stores/bodegas, grocery stores, pharmacies, supermarkets and big box outlets throughout the country. What Does the Grocery Category Look Like for the Rest of 2020?

Food 52

Food Marketing 52

Smart-Hub

JANUARY 9, 2024

This could range from food and beverages to electronics, software, or hosting services. The category of private label products includes items both under the original brand of the retail organization and those with a different name but exclusively available within the product range of that organization. How it works?

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

InMobi

JUNE 12, 2020

Other categories, including dating apps, food and beverage apps, travel apps, shopping apps, health and fitness apps, finance apps and music and audio apps too were all downloaded tens of millions of times just in 2019. Further, consider these stats from 2019.

Advertising 52

Advertising ROI Cookies Audience 52

Digiday

FEBRUARY 8, 2023

This week’s Media Briefing looks at which advertising categories are or are not buying campaigns from publishers this quarter. The finance category is seeing mixed results at the moment. While 4 out of 5 publishers said this category is down, one media exec reported this category is up. Auto is super hot right now.

Media 69

Media Finance Non-Profit Marketing 69

AdvertiseMint

SEPTEMBER 17, 2023

” Select the “Switch to Business Account” option and tap the “Next” button to choose a category. Food and beverage : Restaurants, food delivery services, and beverage brands can use TikTok to share cooking tips and showcase their menu items. Step 3: Access TikTok ads manager.

Fashion 52

Fashion Video Ads Food Education 52

MNTN

FEBRUARY 6, 2024

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. Nope, OTT marketing is entirely vertical agnostic and benefits many categories. Targeting and Tracking Where over-the-top advertising shines is in its reporting and targeting capabilities. Are OTT Ads Vertical Specific?

Advertising 98

Advertising Retargeting CPA Audience 98

OpenX

JUNE 29, 2022

Everybody talks about it now,” said Brad Jakeman, Co-Founder and Managing Partner at Rethink Food and the former President of PepsiCo’s Global Beverage Group. How do we deliver all the things across all the categories that have historically been great drivers, such as taste, value and convenience, and make them sustainable?”

Advertising 52

Advertising Education Food A/B Testing 52

Single Grain

JUNE 12, 2023

Good Housekeeping : This popular magazine and website features independent product reviews across various categories, including home appliances, beauty products, and household items. They provide comprehensive reviews, ratings, and buying advice on products ranging from smartphones and laptops to home appliances and smart gadgets.

Advertising 52

Advertising Food Impressions Electronics 52

Basis

MAY 29, 2023

This new category of travelers is substantial, and on track to overtake the category of traditional business travelers. Or, a tourism company that offers immersive local experiences might target audiences 21+ with creative that features alcoholic beverages.

Marketing 69

Marketing Retargeting Audience Machine Learning 69

Single Grain

JULY 17, 2023

For example: A dried-fruit brand can leverage programmatic advertising platforms to effectively reach health-conscious individuals, fitness enthusiasts or those interested in organic food. You can target specific keywords, topics, or categories to ensure their ads appear alongside relevant content.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

VideoWeek

SEPTEMBER 15, 2023

Carat Wins Kraft Heinz’s US Media Account Dentsu-owned media agency Carat has won media responsibilities for food and beverage brand Kraft Heinz in the US following a competitive review, taking over from Publicis Groupe’s Starcom.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

Single Grain

JULY 31, 2019

Offering incentives like birthday gifts, loyalty discounts and complimentary beverages increased engagement among its customers. People love free stuff, and if they know they can receive a free drink or food item after they've purchased a certain number, they're more inclined to buy more stuff. Loyalty program.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

APRIL 28, 2020

This competition pits major brand’s marketing teams against one another as they compete in a handful of categories relating to online engagement. Popeyes , a fried chicken fast food chain, came out with a chicken sandwich in late 2019 that caused quite a stir. 19) Popeyes Chicken Sandwich. views and 256 retweets: The Lesson.

Marketing 141

Marketing Audience Media ROI 141