Seth Godin

MARCH 20, 2024

I just received copies of the new reprints of four of my books in the UK: I’m really pleased at how the books have stayed relevant and also delighted at what a good job the publisher did with the reissues. Also, the Italian version of This is Marketing just went back for its 14th printing.

Conversion 92

Conversion Marketing 92

More About Advertising

OCTOBER 16, 2015

Here’s a reprint of an article in Ad Age (hope they don’t mind). It’s about two addresses to the Association of National Advertisers conference this week in Orlando. First up we have PepsiCo executive Brad Jakeman, who seems to have been in the business a long time. When did you last see a good Pepsi.

Advertising 89

Advertising Ad Tech Finance Media 89

Martech Series

AUGUST 1, 2022

The Smart Chip Label is best suited for creating digital IDs for reprints while the Smart Card Premium is best suited for authenticating the original artwork.

MarTech 91

MarTech Communications Marketing 91

Gods of Advertising

DECEMBER 4, 2015

I decided to reprint it, in lieu of critiquing anything. Obviously, I still do it but I try to use an even hand, look for silver linings, give praise. I always remember Whiz Kid. Author’s note: Previously, I shared a version of this story.

Food 60

Food Advertising 60

Single Grain

SEPTEMBER 6, 2023

And by harder, we mean impossible unless you have them remade or reprinted from scratch.) A published blog piece can be changed and an AI-assisted social media post can be rewritten. All of that is harder to do with tangible marketing assets.

Advertising 52

Advertising Conversion Audience Conversion Rate 52