Adweek

JUNE 16, 2022

Anheuser-Busch has been the Super Bowl's sole alcohol advertiser for more than three decades, locking up category exclusively for each game since 1989--until now. Today, the company behind Budweiser, Bud Light and Michelob Ultra announced it will not renew its exclusivity deal for Super Bowl 57, which Fox will broadcast on Feb.

Advertising 256

Advertising 256

Adweek

JUNE 6, 2022

Insurance is a tougher sell for marketers than the more tangible advertising categories, especially when it comes to younger consumers. So State Farm is hoping to introduce an element of fun to its otherwise actuarial discussions of premiums through gaming. It's not exactly an eye-catching new car or fashion line.

Fashion 256

Fashion Advertising Marketing 256

Adweek

JUNE 14, 2022

households likely to order food during the Big Game, according to virtual restaurant solution Nextbite. And pizza is king of the food categories as the most ordered cuisine (93%). Food delivery has become one of the rituals for Super Bowl viewers with 59% of U.S. Looking to take more slices out of the American pie.

Food 246

Food Marketing 246

Martech

OCTOBER 31, 2023

Categories. When TikTok users are shopping post-holidays, here are the top categories they’re interested in. Food (58%) Apparel (55%) Tech or gaming (52%) Gaming. More than half of TikTok shoppers will be interested in technology and games. Image: TikTok for Business. moms consider themselves gamers. Get MarTech!

Food 115

Food MarTech Audience Marketing 115

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. General handbags (15%) and active apparel (15%) were the categories with the highest U.S. categories. In the U.S.,

Retail 115

Retail eCommerce Manufacturing MarTech 115

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. More lifestyle categories.

Marketing 110

Marketing Fashion Audience MarTech 110

InMobi

APRIL 11, 2023

” On the top categories of items that Indonesians are shopping for on mobile: “Gadgets, gift bags, and clothing and accessories. “And that brings me to the third category, which is mobile gaming. Mobile gaming has been growing not just in Southeast Asia, but also across Asia and the world.

Food 98

Food Electronics Audience Marketing 98

Digiday

OCTOBER 2, 2023

For one minute at home Rams games for its 2023 season, SoFi Stadium’s Infinity Screen, will transform the field into the Pacific Ocean for a Princess Cruise ad, featuring a free cruise giveaway. It’s not clear how many fans entered the giveaway, or what the financial agreement detailed.

Advertising 94

Advertising Media Marketing 94

Martech

JULY 6, 2023

While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. Top categories.

eCommerce 107

eCommerce Electronics Retail Fashion 107

AdvertiseMint

SEPTEMBER 29, 2023

Join us as we explore Amazon’s best-selling product categories to keep you on top of your game. This list covers various categories, from books and electronics to clothing and kitchen gadgets. Let’s walk you through the top-selling categories on Amazon. Toys and Games. What Is Amazon Best Sellers?

Fashion 52

Fashion Electronics Non-Profit Education 52

MNTN

FEBRUARY 9, 2024

Whether you’re excited about the football or the ads ( or a possible Taylor Swift sighting ), you’re among the millions who looked forward to watching Sunday’s game. Last year’s Big Game was the most watched of all time, with a record-breaking 115 million viewers. This year’s game is already expected to beat that record by a mile.

Pop-Up 105

Pop-Up Advertising Food Marketing 105

VideoWeek

JANUARY 17, 2024

‘Other’ (which includes gaming, and other activity not covered by the other three categories) was at nine percent. These stats actually understate streaming’s gain, since for the 2021 data Nielsen included vMVPD/MVPD viewing in the streaming category, but subsequently moved it to the ‘other’ category.

Audience 52

Audience 52

AdvertiseMint

FEBRUARY 15, 2024

The more items you sell in higher commission categories, the more you can earn. Here’s a breakdown of the payment structure according to the Amazon’s Commission Income Statement : Amazon Games: Earn a 20% commission on sales in this category. Televisions, Digital Video Games: 2% commission on sales.

Audience 52

Audience Fashion Media Entertainment 52

Digital Turbine

APRIL 18, 2023

Both Apple and Google have hundreds of thousands of games available for every type of player. Everyone plays games. billion people around the world play games on mobile. The games industry analytics provider attributes this growth to the improved mobile internet infrastructure and more affordable smartphones across all specs.

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52

VideoWeek

JANUARY 10, 2024

Video sales in the UK overtook games in 2023, according to the Entertainment Retailers Association (ERA), beating gaming sales for the first time since 2012. The ERA found that UK entertainment sales (music, video and games) reached £11.9 Meanwhile, gaming revenues reached £4,737 million (+2.9 percent of total revenue.

Entertainment 59

Entertainment Retail Marketing Media 59

Digiday

FEBRUARY 8, 2024

Beauty to add TV to its marketing mix as well as “test and learn” what the Super Bowl could do for the brand, explained Patrick O’Keefe, vp of integrated marketing communications, adding that the brand’s spot last year spoke to an “underrepresented audience” in Big Game advertising. “So

Advertising 69

Advertising Entertainment Audience Communications 69

Martech Series

FEBRUARY 26, 2023

The end of 2022 saw the release of some game-changing applications such as OpenAI’s ChatGPT chatbot and DALL-E 2 image generator. Don’t trust apps just because they look legit Malicious apps tend to fall into a few categories – things that are popular, easy to use, and seemingly harmless.

Communications 75

Communications Entertainment MarTech Media 75

Martech

APRIL 13, 2022

When there isn’t a clear leader in an app category, competition for the right keywords can fluctuate. Examples of such categories include photo and video editing apps, some game sub-categories and VPN apps that provide secure wireless connections for mobile devices, according to Peli Beeri, general manager, Luna.

CPA 98

CPA MarTech Marketing Advertising 98

AdvertiseMint

JANUARY 20, 2024

Top Product Categories To Sell on Amazon FBA Choosing the right products is essential if you’re looking to kickstart your brand in the Amazon FBA business model. The electronics category remains a timeless favorite among online shoppers. Toys and games. Electronics and accessories. Sports and outdoors.

Electronics 52

Electronics Fashion Shipping Education 52

AdvertiseMint

OCTOBER 11, 2023

This article will unveil the top-selling categories on the Amazon store marketplace. These top-selling items are top choices among many customers and consistently sell well in their respective categories. Hence, new Amazon sellers can easily discover popular categories and the best products to sell on the platform. Electronics.

Electronics 52

Electronics Fashion Entertainment Agency 52

Martech

JANUARY 5, 2023

Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills. retail sites, 100 million SKUs, and 18 product categories. Consumers spent $211.7 growth YoY.

eCommerce 110

eCommerce Electronics Food Retail 110

AdvertiseMint

SEPTEMBER 3, 2023

Amazon is a giant platform in the e-commerce world where you can sell product categories of different diversities. While some categories of products require special approvals, you can sell many items on Amazon without fuss. One of the easiest and most accessible categories on Amazon for sellers is the book category.

Electronics 52

Electronics Food Shipping Manufacturing 52

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%. Age demographics. Take beverages (20%), for instance.

Fashion 120

Fashion Food MarTech Audience 120

Digiday

JANUARY 17, 2023

For the first time in decades, beer makers and spirits brands are able to advertise during the Big Game as Anheuser-Busch has given up its category exclusivity for the Super Bowl. with a 30-second spot that will appear during the first half of the game. in 2019 the “non-alcoholic beer category was and is still so small.

Food 68

Food Education Marketing Agency 68

Martech Series

OCTOBER 6, 2022

New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds Overall the research clearly demonstrates the power intrinsic in-game advertising has in helping advertisers to effectively communicate with massive gaming audiences and achieve their campaign goals.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech Series

DECEMBER 27, 2022

Pixalate’s Mobile Ad Fraud Series for November 2022 reveals games and utilities are app categories most targeted. Games and Utilities continue to be among app categories most targeted by mobile app spoofing. Wordscapes, Happy Color, and Sudoku stayed on the iOS app list from October.

Mobile Ads 79

Mobile Ads MarTech Advertising Marketing 79

Martech

NOVEMBER 7, 2023

Here, consumers will be able to explore shopping trends and gift ideas across categories like Wellness Essentials, Accessories, Home & Garden, Electronics, Travel, Stocking Stuffers, and Toys & Games. Google is also launching its annual list of 100 gift ideas and insights based on trending searches throughout the year.

Conversion 105

Conversion Electronics Retail MarTech 105

Digiday

AUGUST 16, 2023

Last year, Roblox announced that it would roll out programmatic in-game ads by the end of 2023. Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences.

Ad network 69

Ad network Agency Media Marketing 69

Ad Monsters

FEBRUARY 13, 2024

According to AdImpact’s viewership data and day-after advertising analysis, certain categories remained popular, such as beer and sports betting commercials remaining popular. Still, our CTV-obsessed professionals may be wondering what medium consumers watched the game. But the real question is, who took the advertising crown?

Audience 52

Audience Retail Advertising eCommerce 52

InMobi

DECEMBER 4, 2022

If you've seen success with interstitial ads in your games, experiment with rewarded video to offer a user-initiated and engaging ad experience. 4) Revise Block Categories Rework your block list to unlock revenue from top spending categories. You can block IAB sub-categories instead of the parent category.

Fill rate 52

Fill rate Banner Ad Space Advertising 52

PubMatic

DECEMBER 22, 2022

For starters, privacy changes, such as Google sunsetting third-party cookies in its Chrome browser and Apple’s App-Tracking Transparency (ATT) framework, have spurred many industry categories to rethink their approach to data. “We Virtual Intrinsic In-Game Assets. Better In-Game Measurement.

Advertising 88

Advertising Brand Awareness Cookies Audience 88

Digital Turbine

JUNE 22, 2022

App Store Download Growth for Games vs. Apps . App installs for games and apps surged at the beginning of the pandemic in 2020 before normalizing (though still above 2019 levels) in 2021. Especially, game apps are looking at a positive trendline to return in 2022 through 2026. Game downloads are projected to reach 9.8

Impressions 52

Impressions Marketing 52

AdvertiseMint

SEPTEMBER 7, 2023

Below are the different categories of items you can sell: 1. Books Books are one of the most popular categories of used items you can sell on Amazon. Whether you have novels, textbooks, or rare collector’s editions, you can list them for sale in the “Books” category.

Shipping 52

Shipping Electronics Food Audience 52

Martech Series

FEBRUARY 14, 2023

Google Workspace, the top-performing email solution, experienced 40% fewer security incidents compared to the category average. Mimecast, the top-performing email security solution, had 53% fewer incidents compared to the worst performer in the category. Marketing Technology News: Games Industry M&A is Still Booming.

MarTech 91

MarTech Marketing 91

Ad Colony

JUNE 22, 2022

App Store Download Growth for Games vs. Apps. App installs for games and apps surged at the beginning of the pandemic in 2020 before normalizing (though still above 2019 levels) in 2021. Especially, game apps are looking at a positive trendline to return in 2022 through 2026. Game downloads are projected to reach 9.8

Impressions 52

Impressions Marketing 52

InMobi

DECEMBER 15, 2021

While many may have their attention on December’s Game Awards , which saw wins by big video game and film franchises, studios and publishers, we would like to direct attention to another industry-relevant event. Mobile gaming also experienced a notable spotlight during the program that brought in a total of 1.5

Electronics 52

Electronics Media Agency 52

AdvertiseMint

NOVEMBER 8, 2023

You can find deals on various product categories, from electronics to home appliances. Additionally, items in Warehouse Deals can fall into several categories, including “Used,” “Like New,” and “Open Box.” Books and Media: Books, DVDs, and video games offer great discounts. Use filters.

Electronics 52

Electronics Shipping Manufacturing Fashion 52