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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. By pushing contacts who aren’t ready to buy through our systems, we slow down our operations and create extra work for ourselves. Then they are more likely to join your contact list. Don’t be weird.

MarTech 99
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Good food for none of us. Sainsbury’s says sorry after nightmare weekend

More About Advertising

For a while, the supermarket couldn’t even contact customers to tell them the bad news that their “Good food for all of us” promise applied only to … The post Good food for none of us. Thanks to a “technical issue” there were no contactless payments in store, and online deliveries were left in limbo.

Food 59
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Platform Update 6.9.0. – Shared Library Depreciation and New Syndication Rules

Brid.tv

Make sure to follow us to get informed about any changes to the platform! Visit Zendesk Contact Us The post Platform Update 6.9.0. You can also stay in the loop with our product updates on our LinkedIn page. Shared Library Depreciation and New Syndication Rules appeared first on Target Video.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Roll up your sleeves to manually refresh your lists, eliminating outdated contacts. Re-engage with old leads every six months, ensuring their contact info is updated.

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Constant Contact Establishes New Innovation Lab in Canada

Martech Series

Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits, announced that it has opened a new innovation lab at the Communitech Hub in the Waterloo region of Ontario. ” Constant Contact’s space at the Communitech Hub will be located in the heart of Downtown Kitchener. .”

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Google Search Ads 360 gains retail media capabilities

Martech

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. If these Search Ads 360 features are useful for you or your clients, then try to gain access to this closed beta.

Retail 107
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Best Header Bidding Partners in 2023

Playwire

If you feel something is missing from this list, please don't hesitate to contact us with your feedback or request. If the future of digital advertising revenue is a wave you’re trying to catch, header bidding is your surfboard.