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Neustar Announces Winners of the 2022 ANA Genius Awards for Marketing Analytics

Martech Series

Neustar , a TransUnion company, announced the winners of the ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. The annual ANA Genius Awards is a well-regarded global awards program that recognizes the achievements of organizations for using advanced marketing analytics.

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Mobile Monday: The Growing Role of Finance Apps and Shopping App Visits Up This Holiday Season?

Digital Turbine

Our BRAG Index II reveals which apps are best positioned to be super apps, with those that have high engagement and consumer brand strength leading the way. What else can these Brand Insights tell us about finance apps? Coinbase’s minimalist yet genius ad spurred them to 267% growth. Want to learn more about finance apps?

Finance 98
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BigCommerce Announces 2022 Make it Big Award Winners

Martech Series

Awards program honors four BigCommerce merchants for achievement in Design, Innovation, Emerging Brand and Global Strategy, debuts honorable mention category. BigCommerce , a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, announced the winners of the 2022 Make it Big Awards.

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When An Ad For A Door Handle Is Better Than All The Super Bowl Spots Added Together …

Rob Campbell

Instead they said this: “Any agency that can make me care about a brand of milk is genius” The ad they were talking about was this: Now while that was nice to hear, there were 2 things that led to them that point of view.

Agency 56
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How to keep your marketing automation campaigns from ruining your week

Martech

You rely on that category tag to identify the correct articles. Two months later, the SEO guy finds out that this narrow topic is good for organic traffic, so he starts adding that category tag to many new pages. Does it still use the right logo and brand markers? Now you’re bombarding your audience with emails.

Marketing 131
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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. Frequence got a nominating nod in the category of Best Monetization Platform for Publishers. Shopify earned a nomination for Best E-Commerce Technology.

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Fashionista Rob …

Rob Campbell

But he’s not crazy … In fact, the more time I spend with him, the more I recognise his genius. What category disruption and innovation really looks like. I could write a 1000 blog posts about what I’ve learned from him … What real entrepreneurship is. What true conviction in your beliefs means.

Fashion 60