Adweek

APRIL 15, 2024

Red Lobster's Cheddar Bay Biscuits are one of its most beloved dishes, a craveable snack often spotlighted in the restaurant chain's social media activity. Fans have shared so many posts expressing their love for the fresh-baked bread course that Red Lobster had enough material to train an AI song generator to produce 30 new tunes.

Media 300

Media Food 300

Adweek

JULY 31, 2023

I was ten months into leading the Marketing team and about to start my Christmas break. In December 2022, I was made redundant. Citing financial challenges, my employer eliminated several roles across the company. Additionally, almost six months later, I'm still waiting out my non-compete. It raises the question: When faced with an.

Marketing 240

Marketing 240

Adweek

SEPTEMBER 21, 2023

So when British bread maker Warburtons wanted to respond to a social post asking about other products that look similar to its signature orange packaging, the brand cast Jackson as a very angry version of chairman Jonathan. Jackson is known for his fiery performances, whether in Pulp Fiction or the Marvel Cinematic Universe.

Food 310

Food 310

Adweek

JANUARY 9, 2024

Meetings that "could have been an email" are the bane of many workers' existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration available today, it might be more likely than you think, according to a new ad from business messaging platform Slack. To highlight some of.

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Adweek

MARCH 30, 2023

There is a gender gap in autism diagnoses, and research points to widespread public misconceptions about the experiences and needs of autistic girls. is tackling stereotypes about autism in its latest ad campaign. Vanish, a household garment care brand in the U.K., Though it may seem an unexpected choice for a CPG brand to address.

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Adweek

MARCH 28, 2024

advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by Interpublic Group's investment arm, Magna. Interpublic Group's investment arm Magna expects total advertising spending will grow 9.2% to $369 billion--excluding political spending and tentpole events like the Olympics.

Marketing 279

Marketing Advertising 279

Adweek

MARCH 4, 2024

A potential conspiracy is at the heart of a McDonald's initiative out of Finland as it aims to get to the bottom of the theory that the three-lined digital menu icon found in the corner of many digital interfaces is deliberately meant to resemble a triple-decker Big Mac. Named "The Icon," the campaign from Nord.

Food 287

Food 287

Adweek

MAY 17, 2023

If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019. Now 2024, the current demise date, is fast approaching. Yet many marketers still aren't ready. Surveying 1,000 major brands.

Cookies 245

Cookies Marketing 245

AdExchanger

FEBRUARY 27, 2024

While Walmart […] The post Walmart’s Vizio Deal Isn’t About TV – It’s About Data appeared first on AdExchanger. To think that Walmart decided to invest billions of dollars into building and selling TVs faster, better and/or cheaper than Vizio misses the point of the acquisition last week.

Electronics 104

Electronics 104

Adweek

FEBRUARY 2, 2024

Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging the rival measurement company violated two technology patents recently issued to Nielsen.

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Adweek

MAY 3, 2023

You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't have a brand. Today, we're talking about leveraging PR to get your brand out into the market. And we're going to talk about this across the. What does it mean? How can you do it?

Marketing 253

Marketing 253

Adweek

MARCH 4, 2024

In late 2023, newly appointed Gap CEO Richard Dickson said it was time to strengthen the eponymous retail group's catalog of brands--including Gap, Old Navy and Banana Republic--with "crisp identities and purpose" to counter years of sluggish sales. "We

Retail 294

Retail Communications Conversion Marketing 294

Adweek

APRIL 25, 2023

Germany and Saudi Arabia found 69% of respondents would feel more confident about their purchases if they were able to virtually experience a. Augmented reality features can improve a consumer's shopping journey, according to research from Media Trials (part of IPG Mediabrands), Magna and Snap Inc.

Media 255

Media 255

Adweek

JUNE 7, 2023

The company's AR experience aims to educate shoppers about the quality of the Halo Elevate brand while also allowing them to compare Halo Elevate with other popular dog food varieties. Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. Shoppers can activate the AR.

Food 243

Food Education 243

Adweek

SEPTEMBER 27, 2022

Let's Talk About Brand is a weekly conversation where host and personal branding coach Christine Gritmon interviews guest experts about different elements of branding--with a focus on how people can incorporate these lessons into their own personal brands.

Conversion 288

Conversion 288

Adweek

MAY 4, 2023

Classic men's shaving ads perpetuated old-school stereotypes of masculinity: the men depicted were sculpted, smooth and flawless. More recently, category leaders like Gillette have changed their advertising (to mixed reactions)-but personal care brand Harry's is taking another step to flip tropes of masculinity on their head. market,

Advertising 255

Advertising Marketing 255

Adweek

NOVEMBER 4, 2022

As more brands enter the metaverse--a loosely defined term for immersive, virtual platforms--marketers are serious about exploring revenue opportunities, but critical to growth is keeping people, and their data, safe.

Marketing 357

Marketing 357

Adweek

APRIL 24, 2023

I have good news and bad news. The good news is 34% of the world's largest companies are now committed to "net zero." That's up 7% since December 2021. The bad news is 93% of these companies are on track to miss their net zero targets within any timeframe that could realistically save our planet.

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Adweek

FEBRUARY 7, 2024

Fox has a new playbook for the sports streaming space, and everyone has questions. On Tuesday, Fox, ESPN and Warner Bros. Discovery surprisingly announced they'd come together to release a new combined sports streamer in the fall of 2024. The product will combine 14 linear networks, including Fox and its portfolio of affiliates, ESPN and.

Affiliates 293

Affiliates Marketing 293

Adweek

JUNE 14, 2023

The Lighthouse is open to brands interested in learning about AR, MR and holographic technologies. To help brands experience the potential of technologies like augmented reality and mixed reality first-hand, immersive experience studio Pixel Artworks has launched The Lighthouse in London.

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Adweek

APRIL 2, 2024

When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's not uncommon that only half of them have TikTok on their phones. There's still such a disconnect," DelMonte said. Sometimes I get a deck and it boggles my mind." At ADWEEK's Creator Roundtable, four top.

Marketing 288

Marketing 288

Adweek

JULY 26, 2023

It's the season 3 finale of Let's Talk About Brand. Today, we have a very special guest: Pat Flynn from Smart Passive Income. Flynn shares his journey of unintentionally building his personal brand after being laid off from his architecture job.

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Adweek

JANUARY 26, 2023

Data about whether a creator's audience syncs with a brand's customers, or whether the creator receives sufficient interactions on their posts, is hard to come by. As the creator economy matures, more reliable metrics should emerge for marketers.

Audience 293

Audience Marketing 293

Adweek

MAY 8, 2023

Several months ago, Bryan Reisberg, an online content creator and founder of the popular dog backpack company Little Chonk, met Jonathan Bensamoun, the founder of smart dog collar startup Fi, at a work dinner. The two clicked immediately, owing it to their shared love of four-legged friends and a burning desire to create--be it a.

Marketing 259

Marketing 259

Adweek

FEBRUARY 20, 2024

Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $2.3 According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to.

Manufacturing 284

Manufacturing 284

Adweek

FEBRUARY 14, 2023

It's all about the story your brand is telling--and how. In this episode of Let's Talk About Brand, we sit down with Scott Newman of branding agency work x work and the audio storytelling festival On Air Fest to discuss the importance of telling your brand story through. What makes your brand worth listening to?

Agency 250

Agency 250

Adweek

DECEMBER 21, 2023

And so it begins. Following Paramount's recent announcement that it's rebranding its Showtime linear channel, Adweek heard from ad industry experts that more consolidation is on the way. But no one was expecting an Axios report late Wednesday that Warner Bros. Discovery CEO David Zaslav and Paramount Global CEO Bob Bakish had met to discuss.

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Adweek

JULY 24, 2023

Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is an important part of branding. And today's guest, Kimmy Scotti, has built brands from her own personal interests and as an investor in other people's brands.

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Adweek

JULY 5, 2023

In today's episode of Let's Talk About Brand, we sat down with Yash Chavan, founder of the influencer marketing platform SARAL, to discuss branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part.

Conversion 246

Conversion Marketing 246

Adweek

NOVEMBER 30, 2023

Apple broke ground in advertising last year with "The Greatest," a joyful film representing people with disabilities in their everyday lives. Now it followed up that effort with a childhood fable focused on speech accessibility.

Advertising 310

Advertising 310